Articles
Tag: digital (page 4)
-
How to Plan an Email Marketing Launch
You have to love the value email marketing can bring. Its purpose – whether to announce a sales event, share news or introduce a new product — is universally understood from your neighbor
Continue reading...
-
A True CMO Focuses on Business Results
In many organizations, the marketing function is still viewed as a cost center instead of a revenue driver. Part of the reason is inertial, formed from years when top marketing executives ran departme
Continue reading...
-
5 Ways to Create a Marketing Technology Frankenstein
Marketers have hundreds of marketing technology choices, which can make choosing the right ones for your business overwhelming. Making the right decisions can have huge impact on the future of your br
Continue reading...
-
The Millennial Generation is Defining the Web Experience
The millennial generation is rebalancing the relationship between the individual and the organization. The Millennials, also known as Generation Y or the Digital Natives, like to play by their ow
Continue reading...
-
Can Rubicon Project Simplify Ad Tech?
Take technologies that are complex and make them simple. That’s the market-first approach behind the beta launch of Rubicon Project’s newest ad tech innovations: DSP Builder and High
Continue reading...
-
Wake Up! Your Businesses Needs A New Business Model
Every so often you find a “wake-up-and-smell-the-coffee-people” report. Gartner’s recently released 2015 CEO Survey: Committing to Digital is one such piece of research. Th
Continue reading...
-
The Latest Reality on Augmented Reality
Beacons have become the new black of 2015 — highly desired by retailers to enhance the customer experience. Well, another technology, Augmented Reality (AR). is also gaining traction, although i
Continue reading...
-
What if Marketers Got Paid By Commission?
Imagine for a second that you run a sales division. Now imagine that your team’s goals are to show up for work, respond to emails, write compelling messages to their prospects and complete proje
Continue reading...
-
Jahia to Offer Ethical Web Data Exchange to Apache
Open source CMS vendor Jahia intends to contribute a reference implementation for a standard protocol for the exchange of customer data between web servers, to the Apache Foundation as an incubat
Continue reading...
-
Alcatel-Lucent Helps You Add a 'Phone' to Salesforce
A funny thing happened on Alcatel-Lucent’s way to breaking ground on its Rapport Communications-as-a-Service platform. To the surprise of many, even within the organization, it complet
Continue reading...
-
Don't Let Big Data Keep You Up at Night
Massive amounts of data is zooming around online and through the airwaves -- data that could help your small business accomplish a great many things. But just because it's there doesn’t mean you
Continue reading...
-
Grab Your Pitchfork: It's Time to Skewer Someone on Social
How are we supposed to get any work done with all the drama on social media? It's downright exhausting. Every day there's someone new to judge and vilify, which we collectively do with the vengeance a
Continue reading...
-
The Key to Analytics for the Masses
When organizations discuss how to drive value from big data, they often focus on improving the customer experience through big data analytics. But they face a challenge here: Many of the employee
Continue reading...
-
Where Multichannel and Omnichannel Selling Diverge
Wikipedia's editors removed the omnichannel retailing entry and redirected it to multichannel retailing in early March. What prompted the move? The editors didn't see a clear difference between t
Continue reading...