Articles
Tag: digital (page 4)
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Can Rubicon Project Simplify Ad Tech?
Take technologies that are complex and make them simple. That’s the market-first approach behind the beta launch of Rubicon Project’s newest ad tech innovations: DSP Builder and High Frequency Cloud 2 (HFC2).
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Wake Up! Your Businesses Needs A New Business Model
Every so often you find a “wake-up-and-smell-the-coffee-people” report. Gartner’s recently released 2015 CEO Survey: Committing to Digital is one such piece of research. The wake-up call here is for CEOs who think they're ready for digital business. Based on this research, it seems most are not.
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The Latest Reality on Augmented Reality
Beacons have become the new black of 2015 — highly desired by retailers to enhance the customer experience. Well, another technology, Augmented Reality (AR). is also gaining traction, although it’s more of an oldie that has come back in style. Augmented Reality introduces new dynamics for strategy and analytics.
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What if Marketers Got Paid By Commission?
Imagine for a second that you run a sales division. Now imagine that your team’s goals are to show up for work, respond to emails, write compelling messages to their prospects and complete projects that their chain of command likes.
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Jahia to Offer Ethical Web Data Exchange to Apache
Open source CMS vendor Jahia intends to contribute a reference implementation for a standard protocol for the exchange of customer data between web servers, to the Apache Foundation as an incubator project, a Jahia spokesperson told CMSWire today. Jahia’s aim, as the company’s CTO told us last month,
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Alcatel-Lucent Helps You Add a 'Phone' to Salesforce
A funny thing happened on Alcatel-Lucent’s way to breaking ground on its Rapport Communications-as-a-Service platform. To the surprise of many, even within the organization, it completed its under-the-radar negotiations with Nokia, in a deal which may bring the caretaker of Bell Labs under the wing of a newly
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Don't Let Big Data Keep You Up at Night
Massive amounts of data is zooming around online and through the airwaves -- data that could help your small business accomplish a great many things. But just because it's there doesn’t mean you have to worry about ALL of it. You just need to focus.
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Grab Your Pitchfork: It's Time to Skewer Someone on Social
How are we supposed to get any work done with all the drama on social media? It's downright exhausting. Every day there's someone new to judge and vilify, which we collectively do with the vengeance and rage of the villagers in Frankenstein. I'm not talking about people who have
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The Key to Analytics for the Masses
When organizations discuss how to drive value from big data, they often focus on improving the customer experience through big data analytics. But they face a challenge here: Many of the employees who actually interact with customers are not sophisticated consumers of analytics.
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Where Multichannel and Omnichannel Selling Diverge
Wikipedia's editors removed the omnichannel retailing entry and redirected it to multichannel retailing in early March. What prompted the move? The editors didn't see a clear difference between the two. Retail isn't the focus of Wikipedia's editors day-to-day jobs, so a clearer definition is obviously in order.
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Does the Apple Watch Signal a Post-Browser World?
The pre-orders are in, launch day is set and the Apple fanboys are lining up. On April 24 the Apple Watch will officially be available to the public.
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And Then Alcatel-Lucent Said, 'Hello, Nokia'
If a buyout deal was truly in the works between Alcatel-Lucent and Nokia for a while now, as certain folks have retroactively predicted in recent hours, then the timing of yesterday’s deal announcement came as a shock at least to some at Alcatel-Lucent.
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11 Ways to Ruin Your CMS Project Without Even Trying
Your web traffic is a vital factor, maybe even the most important one, in generating sales leads for your business. According to Stanford University, 75 percent of people judge the credibility of a company on the design of its website.
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Alcatel-Lucent Invites You to Get on Its Cloud
Paris-based Alcatel-Lucent introduced a new Communications-as-a-Service (CaaS) platform called Rapport today. Like other IP-based communication networks, Rapport uses cloud platforms to pool network resources. This way, voice and video communications and conferencing can be managed using the same principles as any other type of traffic on an IP network.
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