Articles
Tag: digital (page 4)
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Could StepOne's CX Solutions Close the Multichannel Divide?
Weaving together the fragmented customer experience across various channels is a daily challenge for today’s digital marketers. But StepOne, with the release of three new customer experience sol
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How to Plan an Email Marketing Launch
You have to love the value email marketing can bring. Its purpose – whether to announce a sales event, share news or introduce a new product — is universally understood from your neighbor
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A True CMO Focuses on Business Results
In many organizations, the marketing function is still viewed as a cost center instead of a revenue driver. Part of the reason is inertial, formed from years when top marketing executives ran departme
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5 Ways to Create a Marketing Technology Frankenstein
Marketers have hundreds of marketing technology choices, which can make choosing the right ones for your business overwhelming. Making the right decisions can have huge impact on the future of your br
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The Millennial Generation is Defining the Web Experience
The millennial generation is rebalancing the relationship between the individual and the organization. The Millennials, also known as Generation Y or the Digital Natives, like to play by their ow
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Can Rubicon Project Simplify Ad Tech?
Take technologies that are complex and make them simple. That’s the market-first approach behind the beta launch of Rubicon Project’s newest ad tech innovations: DSP Builder and High
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Wake Up! Your Businesses Needs A New Business Model
Every so often you find a “wake-up-and-smell-the-coffee-people” report. Gartner’s recently released 2015 CEO Survey: Committing to Digital is one such piece of research. Th
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The Latest Reality on Augmented Reality
Beacons have become the new black of 2015 — highly desired by retailers to enhance the customer experience. Well, another technology, Augmented Reality (AR). is also gaining traction, although i
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What if Marketers Got Paid By Commission?
Imagine for a second that you run a sales division. Now imagine that your team’s goals are to show up for work, respond to emails, write compelling messages to their prospects and complete proje
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Jahia to Offer Ethical Web Data Exchange to Apache
Open source CMS vendor Jahia intends to contribute a reference implementation for a standard protocol for the exchange of customer data between web servers, to the Apache Foundation as an incubat
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Alcatel-Lucent Helps You Add a 'Phone' to Salesforce
A funny thing happened on Alcatel-Lucent’s way to breaking ground on its Rapport Communications-as-a-Service platform. To the surprise of many, even within the organization, it complet
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Don't Let Big Data Keep You Up at Night
Massive amounts of data is zooming around online and through the airwaves -- data that could help your small business accomplish a great many things. But just because it's there doesn’t mean you
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Grab Your Pitchfork: It's Time to Skewer Someone on Social
How are we supposed to get any work done with all the drama on social media? It's downright exhausting. Every day there's someone new to judge and vilify, which we collectively do with the vengeance a
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The Key to Analytics for the Masses
When organizations discuss how to drive value from big data, they often focus on improving the customer experience through big data analytics. But they face a challenge here: Many of the employee
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