Articles
Tag: digital (page 4)
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3 Tips For a Successful Rebrand
Rebranding is critical, and underplanning it can result in a loss of business continuity and success. Here are three steps to help you get it right.
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Do Your Digital Properties Suffer from These 5 Obstacles?
Every organization thinks it's unique in what prevents it from achieving digital excellence, when in reality, the issues are common.
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Google Hints at Search Console API Update: Implications For SEO Strategy
Google has made a series of smaller announcements related to its Google Search Console API which signal significant changes ahead.
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Is AI Poised to Make Bigger Play for Email?
We've already seen AI infiltrating into email, but some observers expect more advancements to be coming soon.
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Does Your Organization Need a Director of Personalization?
Some companies are creating new CX roles with personalization in the title, should your organization have one?
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When Creating Your Digital Roadmap, Consider These Lessons Learned
Enterprises are transitioning from reacting to emerging technologies to proactively planning a strategy to exploit digital opportunities.
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Sentiment Analysis Can Be Valuable if Used Correctly
A subset of natural language processing, sentiment analysis attempts to discover and classify opinion from subjective commentary.
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Why It's Time to Update Your Call to Action
Marketers must reassess what makes a good CTA as they appear in even more channels than before and can make the difference whether someone clicks … or not.
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The Uncomfortable Truth About DAM
Any successful DAM implementation requires more than just new technology; it requires a foundation for digital strategy.
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Evaluating a Web CMS in the Face of $5 Billion Fines
How your choice of a web CMS (and your choices on how to use your CMS) can affect the privacy and data experience you provide customers.
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Why Software Vendors Need to Take Social Proof More Seriously
Social proof is vital for driving sales in highly competitive B2B industries, but only one in five companies are actively using reviews to build social proof.
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How Upskilling Can Help Offset Job Losses from AI
Artificial Intelligence may pose a threat to certain types of jobs, but there is a solution though for workers that feel threatened, upskilling.
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Change Management Is a User Experience Feature
Traditional change management will only get you so far with digital initiatives, but staying focused on two key elements will help.
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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement.
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