Articles

Tag: digital (page 5)

  • Does the Apple Watch Signal a Post-Browser World?

    Does the Apple Watch Signal a Post-Browser World?

    The pre-orders are in, launch day is set and the Apple fanboys are lining up. On April 24 the Apple Watch will officially be available to the public.But the fanboys aren’t the only ones watching

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  • And Then Alcatel-Lucent Said, 'Hello, Nokia'

    If a buyout deal was truly in the works between Alcatel-Lucent and Nokia for a while now, as certain folks have retroactively predicted in recent hours, then the timing of yesterday’s deal

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  • 11 Ways to Ruin Your CMS Project Without Even Trying

    11 Ways to Ruin Your CMS Project Without Even Trying

    Your web traffic is a vital factor, maybe even the most important one, in generating sales leads for your business. According to Stanford University, 75 percent of people judge the credibility of a co

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  • Alcatel-Lucent Invites You to Get on Its Cloud

    Alcatel-Lucent Invites You to Get on Its Cloud

    Paris-based Alcatel-Lucent introduced a new Communications-as-a-Service (CaaS) platform called Rapport today.  Like other IP-based communication networks, Rapport uses cloud platforms to pool net

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  • Where Are You? The Beacons Know

    Where Are You? The Beacons Know

    Smartphones have become more advanced — and so has the promise of using them to deploy sophisticated location-based marketing technologies. Location-based marketing is generally defined as the interse

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  • Turn Your Data Into Smart Data

    Experts have proclaimed the end of the big data bubble for a few years now. Yet more and more companies want to be analytics-driven with analytics-oriented departments to take full advantage of the ex

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  • The Inside Scoop on Influencers: 3 Ways to Get Results

    The Inside Scoop on Influencers: 3 Ways to Get Results

    If you’re thinking about adding influencers to your marketing mix, but aren’t quite sure if you can pull it off, take a few minutes to read what Christine Vieira has to say. She’s th

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  • Is There a Future in Content Marketing?

    Is There a Future in Content Marketing?

    “Things looked bleak for the Angels when they trailed by two runs in the ninth inning, but Los Angeles recovered thanks to a key single from Vladimir Guerrero to pull out a 7-6 victory over the

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  • We Need a Department OF the Customer

    We have a department of selling to the customer, a department of marketing to the customer, a department of communicating at the customer. We have a department of dealing with customer complaints. But

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  • The CMO's Job: It's Complicated

    We asked CMOs how their role has changed in the last few years. And while the answers we received came in many different shapes and sizes, the long and short of it came down to -- it's complicated.If

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  • Customer Service Success Starts at the Source

    Customer Service Success Starts at the Source

    It feels like customer service -- or rather, the lack thereof -- is making headlines on a daily basis lately.Comcast is one example of a company that has faced service misstep after misstep. And these

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  • Yes, Marketers: You Still Need Email for Digital CX

    Marketers often debate about which media to use in a campaign. But their sentiment about using email to engage customers is unanimous. An email campaign can be valuable because a list of subscribers f

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  • Your Brand is Only as Good as Its Reputation

    Your Brand is Only as Good as Its Reputation

    Ask Karen Spiegel to define a brand — and she'll tell you that it's only as good as its reputation and the people who work there. Spiegel knows a lot about brands. She's been working in advertis

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  • Don't Let Your Personas Get Stuck

    Don't Let Your Personas Get Stuck

    If case you haven’t noticed, personas are a pretty big deal these days. Marketers plant relevant, engaging content throughout digital experiences on multiple channels to try and move the busines

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