Articles

Tag: digital (page 5)

  • Where Are You? The Beacons Know

    Where Are You? The Beacons Know

    Smartphones have become more advanced — and so has the promise of using them to deploy sophisticated location-based marketing technologies. Location-based marketing is generally defined as the intersection of people, places and media.

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  • Turn Your Data Into Smart Data

    Experts have proclaimed the end of the big data bubble for a few years now. Yet more and more companies want to be analytics-driven with analytics-oriented departments to take full advantage of the exponential growth of data points. It's reported that marketers will spend an estimated $11.

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  • The Inside Scoop on Influencers: 3 Ways to Get Results

    The Inside Scoop on Influencers: 3 Ways to Get Results

    If you’re thinking about adding influencers to your marketing mix, but aren’t quite sure if you can pull it off, take a few minutes to read what Christine Vieira has to say. She’s the co-founder and president of Find Your Influence, a cloud-based automated influencer marketing program.

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  • Is There a Future in Content Marketing?

    Is There a Future in Content Marketing?

    “Things looked bleak for the Angels when they trailed by two runs in the ninth inning, but Los Angeles recovered thanks to a key single from Vladimir Guerrero to pull out a 7-6 victory over the Boston Red Sox at Fenway Park on Sunday.

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  • We Need a Department OF the Customer

    We have a department of selling to the customer, a department of marketing to the customer, a department of communicating at the customer. We have a department of dealing with customer complaints. But we have no department OF the customer.  None of these departments really care about the customer.

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  • The CMO's Job: It's Complicated

    We asked CMOs how their role has changed in the last few years. And while the answers we received came in many different shapes and sizes, the long and short of it came down to -- it's complicated.

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  • Customer Service Success Starts at the Source

    Customer Service Success Starts at the Source

    It feels like customer service -- or rather, the lack thereof -- is making headlines on a daily basis lately. Comcast is one example of a company that has faced service misstep after misstep. And these blunders are having a lasting impact on Comcast’s brand. A recent report from SurveyMonkey found that Comcast’s

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  • Yes, Marketers: You Still Need Email for Digital CX

    Marketers often debate about which media to use in a campaign. But their sentiment about using email to engage customers is unanimous. An email campaign can be valuable because a list of subscribers forms a captive audience. These are people who have actively expressed a willingness for engagement.

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  • Your Brand is Only as Good as Its Reputation

    Your Brand is Only as Good as Its Reputation

    Ask Karen Spiegel to define a brand — and she'll tell you that it's only as good as its reputation and the people who work there. Spiegel knows a lot about brands.

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  • Don't Let Your Personas Get Stuck

    Don't Let Your Personas Get Stuck

    If case you haven’t noticed, personas are a pretty big deal these days. Marketers plant relevant, engaging content throughout digital experiences on multiple channels to try and move the business forward. And that content must be relevant and individualized. But marketers face a growing challenge. Yes, yet another one.

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  • Who's Talking? What You Need to Know About Social

    Who's Talking? What You Need to Know About Social

    If you’re a CMO trying to keep up with your peers, a marketer aspiring to be in the C-Suite or a vendor who markets to CMO’s, then this report is for you. Social Insights: CMO Edition (registration required), is packed with information about where CMO’s hang out on social, what

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  • Digital Agency Rebrands to Become More 'Connective'

    Digital Agency Rebrands to Become More 'Connective'

    Jeff Cram said the 18-year-old web content management and digital experience agency he co-founded is known as a straight-shooter. How's this for straight talk: Vendors spin a lot of BS about customer experience and digital marketing, he said. Personalization, a 360-degree view of the customer, on and on.

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  • Portrait of a Chief Data Officer

    Portrait of a Chief Data Officer

    Want to find the perfect Chief Data Officer? Look for an empathetic big brain to harness the power of big data for your business. Here’s why. Being a Chief Data Officer (CDO) is not for the faint of heart.

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  • Can DOZ Help You Find the Best Local Marketers?

    Can DOZ Help You Find the Best Local Marketers?

    The DOZ online marketing platform allows organizations to go to the bullpen and get a relief for their marketing campaigns. (It's Opening Day. We couldn't resist).

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