Articles

Tag: digital (page 7)

  • 3 Reasons a CMO's Digital Projects Fail

    3 Reasons a CMO's Digital Projects Fail

    Today, they are full-blown digital players, charged with profit and loss and caring for the entire customer lifecycle. If your company has a digital customer-facing project underway, it’s a sure bet that the buck stops with the CMO.

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  • Thanks Apple: You Made It Easier to Market Luxury Wearable Tech

    Thanks Apple: You Made It Easier to Market Luxury Wearable Tech

    You don't even have to like Apple products to acknowledge the company is a master when it comes to marketing and branding. This is the company, after all, that is widely perceived as the one that produces products that consumers want — before they know they want them.

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  • Adobe Helps Marketers Measure a Changing World

    In recent years Adobe Systems has concentrated on refining Adobe Analytics into the Adobe Marketing Cloud solution. Adobe shared its updates at the Adobe Digital Marketing Summit. The summit is a premier event for analytics practitioners, including many who still remember when Adobe Analytics was Omniture Site Catalyst.

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  • I'm Not the Damned Newbie Here

    I'm Not the Damned Newbie Here

    There are few aspects of my professional life that I enjoy less than evaluating enterprise software. Granted, my company sells enterprise software, and I’m in charge of marketing it, so I get the irony here. But while enterprise software vendors increasingly focus on user experience, we are sorely deficient in

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  • Coke's Happiness Formula: Compelling Stories About Real People

    Coke's Happiness Formula: Compelling Stories About Real People

    Tim Goudie is a pilot, a camper, a hiker, a swimmer, a skier. But he's also an international marketer with global experience in a variety of packaged goods industries. He's director of social media, sustainability, for The Coca-Cola in Atlanta, where he specializes in driving corporate trust and brand love.

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  • Cracking the Code on Personalization

    Cracking the Code on Personalization

    It’s no secret that customer experience is a big deal. Companies who are great at it win, those who fall short, lose.

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  • The Cost of Complexity Is Use

    The best way to measure complexity is to measure use. Given a choice, the harder something is to use the less people will use it.  Recently, I watched a young sound engineer try to do something with a drum sampling program. He hadn’t used it before.

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  • News You Can Use: RAMP, TubeMogul, Vidder

    News You Can Use: RAMP, TubeMogul, Vidder

    The latest in partnering, pairing, closing and creating from the Hub of the Solar System, the Grape State and the Gateway to the World. Ready to Ramp It Up? RAMP  announced this week that it will be working with Riverbed’s Ready Technology Alliance to bring new resources to Riverbed’s regulars

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  • Apple Watch: The Future of Wearables Begins Now

    Are you ready to pay $18,000 for the 18k gold Apple Watch? Maybe not, but you probably watched as Tim Cook -- in his first new product launch as CEO -- unveiled Apple's first major push into the wearables market.

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  • 4 Must Have Skills for Data-Driven CMOs

    4 Must Have Skills for Data-Driven CMOs

    It wasn't that long ago when most CMOs and senior marketers were considered the keepers of the brand. Today CMOs have a seat at the table. Their customer-centric insight drives the business-building strategy in front of the funnel, in the funnel, and all the way to the close and beyond.

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  • Give Users a Vote: Why Testing in Email Matters

    Give Users a Vote: Why Testing in Email Matters

    Consumers want their voices heard. Social media marketers have turned to crowdsourcing to include customer's voices. But email marketers have been giving people the opportunity to vote for years. We're not talking about direct surveys, although those can work.

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  • Ex-Ford Visionary Scott Monty Tells You His Social Secrets

    Ex-Ford Visionary Scott Monty Tells You His Social Secrets

    It's not every day you get to sit down with an "an unstoppable force of nature" — a guy Alan Mulally, the CEO of Ford Motor Company, described as "a visionary." But those effusive words seem less important to Scott Monty that a few simple realities.

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  • Where Did It Go? Understanding Traffic Drops in Google Analytics

    You’re up early, just sitting down to an analytics report with a fresh cup of coffee, when you suddenly see it on your laptop screen – a big ol’ drop in website sessions in your overall traffic report. And not just by a few session counts.

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  • The Next Big Thing: #SXSW Accelerator Winners

    The Next Big Thing: #SXSW Accelerator Winners

    They came to Austin, Texas from far and wide — places as far removed from each other as Atlanta and Austria, Salt Lake City and Stockholm, New York and Tokyo … you name it.

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