Articles
Tag: dx leaders (page 2)
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Arjen van den Akker: Take Small, Incremental Steps to Exceptional DX
Arjen van den Akker is the product marketing director at Maidenhead, UK-based SDL, a global language and content software provider. His background includes experience in electrical and computer engineering and marketing.
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Tom Wilde: Optimize Customer Data Assets for Better Experiences, ROI
Tom Wilde has been chief product officer (CPO) at Boston-based Cxense for less than two months. But he's already enthusiastically embracing his role, which he describes as much as an art as a science — and creating a vision for his customers.
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Elie Auvray: Convergence Is the Core of the Digital Experience
Ask Elie Auvray to define digital experience (DX) and you get a simple answer. For Auvray, CEO and co-founder of Geneva, Switzerland-based Jahia Solutions Group, DX is all about convergence: convergence of technology, convergence of tasks and convergence of people.
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Andrew Beale: Constantly Ask Yourself 'How Can We Do This Thing Digitally?'
How do you help organizations become more prosperous by leveraging data, economics and digital opportunities? Ask Andrew Beale. "Transforming performance through data is my thing, whether talking about people, process, technology, culture, robots, analytics or design," he explained. A leader in Washington, DC-based Optimity Advisor's information management practice, Beale focuses
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Dieter Reichert: DX Moves Customer Relationships from Manipulation to Cooperation
When Dieter Reichert started as a typesetter 40 years ago, he was disappointed by what computers could accomplish. "In my mind, computers should have been able to do what human beings could do," Reichert told CMSWire.
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Anna Murray: Digital Leaders Should Adapt & Be Ready for Anything
To call Anna Murray enthusiastic is an understatement. The passionate CEO of TMG eMedia, a New York City-based independent consulting firm, responds to virtually every topic with an insight, quip or relevant life experience that crumbles your preconceived ideas.
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Alan Porter: Physical or Digital Doesn't Matter, Think of the Overall Experience
Delivering excellent digital customer experiences should be a win-win — for the customer as well as for the business. As senior product marketing manager for the OpenText Customer Experience Suite, Alan Porter believes that done properly, the digital experience creates a virtuous cycle (or in his words "an infinite
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Mike Strutton: Embrace the Power Shift From Brands to Customers
If there’s anyone who understands the rapid pace of innovation around the internet, it’s Mike Strutton. He’s been working in the sector since the days when a telephone line was the conduit for your connection.
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Meghan Walsh: Think Strategically About Content, Then Validate Your CMS Tech
In her role as senior director of content strategy for Hilton Worldwide, Meghan Walsh's responsibilities include more than publishing content. She champions digital asset management (DAM) and often sits at the center of web technology selection and implementation. She helps Hilton Worldwide ensure its massive set of digital assets can
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Narrative Gives Leaders the Power to Scale [Webinar]
Organizations tell a lot of stories. And with each story they tell they have an opportunity to add texture and details that make their brand richer, more nuanced, more meaningful for their audience. But there’s a catch.
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Chris Blasie: Think of Digital Signage as Your New CMS for Better CX
When it comes to retail opportunities, look to airports. That’s where Chris Blasie spends much of his time, evaluating digital signage solutions to enhance the customer experience. The total digital signage market — which includes kiosks, menu boards, billboards and signboards — is expected to reach $23.
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Edgar Uy: Agile, Collaborative Processes Are the Keys to Excellent CX
Edgar Uy believes software design and development can only achieve the highest quality after a careful, deliberative, collaborative process. As the head of digital strategy and delivery for the Project Management Institute, his work involves overseeing user experience design, customer analytics, and search.
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Steve Walker: Use Data Science & Analytics to Solve Digital Experience Puzzles
A delightful and successful digital experience is the oasis that marketers seek, which usually requires a long sojourn through the desert of unproven marketing models.
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Vicki Sundstrom: Digital & Interactive Signs Guide You to Better CX
Vicki Sundstrom has spent much of her career addressing the formidable task of better experiences for airport passengers. It’s no easy undertaking: As novelist Anthony Price has observed, "the devil himself probably redesigned hell in the light of the information he had gained from observing airport layouts." But Sundstrom,
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