Articles
Tag: dx summit (page 10)
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Discussion Point: How Do You Define DX? #DXS15
Imagine the experience at your favorite band’s live concert. Tony Bennett, Macklemore, Taylor Swift, whomever. Now, deliver that experience to your friend who wasn’t there — with all the emotion you experienced live at that concert venue. That’s digital experience (DX) according to Joel Oleson, a Microsoft SharePoint thought leader
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Week in Review: Transformative DX + Microsoft Relocates Ignite
CMSWire's Brice Dunwoodie on Innovation in DX #DXS15 When Brice Dunwoodie created CMSWire in 2003, he had clear and practical objectives: to provide readers a healthy balance of the latest news combined with best practices, case studies and product details that practitioners would find useful in the field. Read more
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CMSWire's Brice Dunwoodie on Innovation in DX #DXS15
When Brice Dunwoodie created CMSWire in 2003, he had clear and practical objectives: to provide readers a healthy balance of the latest news combined with best practices, case studies and product details that practitioners would find useful in the field. It's a model Dunwoodie, the CEO of Simpler Media Group, Inc., the
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Avoiding Obstacles on the Road to Digital Experience
B2B companies are getting the message: Digital experience is a key to survival. But like all great experiences, someone has to plan it — and own it. Perhaps that lucky person is you. The good news is that part of your battle is already won.
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Why Your Brand Should Embrace Selfies #DXS15
Admit it, you’ve done it at least once. You’ve taken the camera on your phone or tablet, hit the "arrows in the camera doohickey" on either your iPhone or Android phone and taken at least one picture with yourself in it.
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DX Digest: Mike Hughes on the Customer's Perception
We say it often enough now that it’s becoming a throw-away line: Every interaction a customer has with a supplier or provider is communicating with the brand. Perhaps we’re throwing it away too soon.
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Discussion Point: How to Deliver Consistent DX Pt 2 #DXS15
What strategies, technologies and thought leadership will help you deliver the best digital experiences ? You’ve got demanding, channel-hopping customers and prospects.
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Your Digital Experience Is Powered by People #DXS15
"We want to touch the consumer where and when she is shopping, and technology helps us to do that." I am sure your marketing and brand teams have said these sage words before.
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Discussion Point: Creating Content-Enabled DX #DXS15
Effective, well-produced, targeted content goes hand-in-hand with memorable digital experiences. Just ask Rohit Ghai, president of the Enterprise Content Division at EMC Corp. In a blog post in June, Ghai noted that content has a vital role to play in the digital journey.
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The Transformative Power of Digital Experience #DXS15
Brice Dunwoodie started a blog on Web Content Management Systems (Web CMS) about 12 years ago. It evolved into CMSWire, the flagship product of San Francisco-based Simpler Media Group, Inc. Today, the company includes more than 400 contributing writers, full-time reporters, editors, sales and marketing professionals.
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Week in Review: Building Narratives #DXS15 + Amazon's Fight
Building Narratives #DXS15 We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. Read more. Top Stories What got us talking last week:
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Gartner: Problems Ahead for Advanced Analytics
When Gartner hosts its Business Intelligence and Analytics Summit in Munich next week, an international community of data professionals will gather to take stock of the innovations, challenges and risks characterizing the Big Analytics landscape today. Next week’s two-day conference Oct.
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3 Steps to Customer Centricity
Customer centricity has become the vegetables of marketing. Everyone knows they should be doing more of it, and they say so, but they just aren't getting their proper daily dose.
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DX Digest: Mark Trenchard on Content for Customers #DXS15
“The business we’re in is about generating knowledge,” said Mark Trenchard, director of web services and digital experience for Stanford University School of Medicine. “I always see that as the highest-level product that humans produce.
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