Articles
Don’t rely on just a few curated sources of data. Talk to your customers. Don’t jump to conclusions from the raw data -- test your theories. Step back and look at the big picture. And never, ever believe that your customers revolve around you.
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Think of Gerry McGovern — prolific author, founder and CEO of Ireland-based Customer Carewords and this morning’s CMSWire DX Summit keynote speaker — as a Robin Hood figure for the digital age.
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CHICAGO — Organizations that shape digital customer experiences based on what they think rather than what the customer thinks are delusional, according to Gerry McGovern, CEO of Customer Carewords, a provider of customer centric web solutions.
In his workshop today at CMSWire's DX Summit at the Radisson Blu Aqua hotel
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CHICAGO — The day before an event like CMSWire's DX Summit is a usually mix of anticipation, anxiety, excitement and trepidation.
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Arjen van den Akker is the product marketing director at Maidenhead, UK-based SDL, a global language and content software provider. His background includes experience in electrical and computer engineering and marketing.
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Nearly every business rates digital customer experience as a priority. But only about three out of four businesses have launched digital transformation efforts.
Those are two of the key takeaways from CMSWire's second annual Digital Customer Experience Survey, which benchmarks challenges and goals in the digital customer experience landscape.
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Half of CEOs expect their industries to be substantially or unrecognizably transformed by digital by 2020, according to a Gartner survey of chief executives.
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Ask Elie Auvray to define digital experience (DX) and you get a simple answer.
For Auvray, CEO and co-founder of Geneva, Switzerland-based Jahia Solutions Group, DX is all about convergence: convergence of technology, convergence of tasks and convergence of people.
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CMSWire's DX Summit is less than a week away.
And if you're still debating whether you should attend, consider this startling statistic from a story today by Dom Nicastro: Half of CEOs expect their industries to be substantially or unrecognizably transformed by digital by 2020, according to a Gartner survey
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Navigating the path to digital customer experience excellence is fraught with challenges — and even the largest companies are prone to stumbles.
The solutions, according to some of the industry experts who will be attending CMSWire's second annual Digital Experience Summit at the Radisson Blu Aqua in Chicago next week,
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How do you help organizations become more prosperous by leveraging data, economics and digital opportunities? Ask Andrew Beale.
"Transforming performance through data is my thing, whether talking about people, process, technology, culture, robots, analytics or design," he explained.
A leader in Washington, DC-based Optimity Advisor's information management practice, Beale focuses
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Digital experience (DX) is rapidly becoming a household — make that enterprise — word. It's the new "social-mobile-local," the phrase you inevitably hear in any serious discussion about future-proofing your business and thriving in what Framingham, Mass.-based International Data Corporation (IDC) calls the "DX economy.
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Still think your enterprise has time to drag its feet on digital transformation? Well, frankly, it doesn't.
At the risk of increasing collective anxiety among senior leaders and change agents everywhere, let's just cut to the chase.
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In the spirit of Halloween, let's discuss a frightening reality: Companies still don’t realize the importance of digital customer experience.
We’re not talking about the mom-and-pop stores that have intentionally eschewed the digital world because they succeed with good, old-fashioned salesmanship.
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