Articles
Tag: dx summit (page 4)
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CMSWire's DX Summit & Other Great Tech Events (Nov. 2 to Dec. 31, 2016)
Digital experience (DX) is rapidly becoming a household — make that enterprise — word. It's the new "social-mobile-local," the phrase you inevitably hear in any serious discussion about future-proofing your business and thriving in what Framingham, Mass.-based International Data Corporation (IDC) calls the "DX economy.
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Brace for the 'DX Economy & the Rise of the Digital-Native Enterprise'
Still think your enterprise has time to drag its feet on digital transformation? Well, frankly, it doesn't. At the risk of increasing collective anxiety among senior leaders and change agents everywhere, let's just cut to the chase.
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One Scary, Digital Customer Experience Journey
In the spirit of Halloween, let's discuss a frightening reality: Companies still don’t realize the importance of digital customer experience. We’re not talking about the mom-and-pop stores that have intentionally eschewed the digital world because they succeed with good, old-fashioned salesmanship.
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A Beginner's Guide to Digital Experience: Throwback Thursday
(As part of our Throwback Thursday series, we're resharing some essential information about digital experience (DX). A broad and evolving term, DX spans the range of experiences that people have with an organization's communications, products and processes on every digital touchpoint, from the web and mobile devices through wearables, beacons and facial recognition. Here's what you need to know.) Few things are more unsettling than falling asleep at a party and waking to discover you're all alone. Where did everyone go? Have I been left behind? Now extrapolate the issue to business and consider a practical but profound reality: If you've cobbled together your company's digital experience (DX) from
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Top B2B Industry Events (Oct. 26 to Dec. 31, 2016)
Have you registered for CMSWire's second annual DX Summit yet? The conference is just a few weeks away — and our team has created an exceptional agenda for anyone interested in digital customer experience. The conference will be held Nov.
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Mike Strutton: Embrace the Power Shift From Brands to Customers
If there’s anyone who understands the rapid pace of innovation around the internet, it’s Mike Strutton. He’s been working in the sector since the days when a telephone line was the conduit for your connection.
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Gerry McGovern’s 'Transform: A Rebel’s Guide for Digital Transformation' Really Delivers
To channel the customer centric mindset that drives the often-disruptive — and always wholly original — arguments that digital consultant and thought leader Gerry McGovern presents in his new work, "Transform: A Rebel’s Guide for Digital Transformation," it helps to begin by noticing the book can only be bought in
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Sheryl Pattek: Great DX Extends Across the Customer Lifecycle
(As part of our Throwback Thursday series, we're resharing an excellent article from 2015 on Forrester's concept of engagement across the customer lifecycle. It explains why companies should rethink their strategy from a customer-obsessed perspective.) Is a customer someone whose behaviors and business patterns you can track like a parcel?
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Top B2B Industry Events (Oct. 20 to Nov. 30, 2016)
CMSWire's second annual DX Summit is less than a month away. It promises to provide so much to attendees interested in digital customer experience. As Gerry McGovern, who will present the opening keynote, told CMSWire, "The rise of digital is the rise of the customer.
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CMSWire Readies for Digital Experience Summit 2016, More News
CMSWire has an exciting agenda for its second annual DX Summit, which is only one month away. DX Summit 2016 will be held at the Radisson Blu Aqua, located in downtown Chicago overlooking Lake Michigan. Read more. Top Stories What else got us talking this week: Customer Experience A Lean Process Cuts DX Platform Selection Down to Size Digital Marketing Success Means Balancing Strategy and Execution Sell, Baby, Sell: How to Market Your DAM for Higher Use & Adoption This Secret Formula Will Make You an Analytics Superhero
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CMSWire's DX Summit: Bigger & Better With Even More Actionable Insight
CMSWire's second annual DX Summit is only one month away — and excitement is building for an even bigger and better event that promises to provide attendees the latest insights on digital customer experience. The three-day digital experience summit, which runs Nov.
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Top B2B Industry Events (Oct. 13 to Nov. 30, 2016)
Have you registered for CMSWire's second annual DX Summit yet? Time is running out: the conference is just a month away and our final sale (10 percent off registration) ends tomorrow. The conference will be held Nov. 14 to 16 at the Radisson Blu Aqua hotel in Chicago. The
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Meghan Walsh: Think Strategically About Content, Then Validate Your CMS Tech
In her role as senior director of content strategy for Hilton Worldwide, Meghan Walsh's responsibilities include more than publishing content. She champions digital asset management (DAM) and often sits at the center of web technology selection and implementation. She helps Hilton Worldwide ensure its massive set of digital assets can
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Top B2B Industry Events (Oct. 5 to Nov. 30, 2016)
If you're interested in customer experience, you're probably well aware that today is CX Day — a day to share your appreciation with everyone who recognizes the importance of a strong company culture that embraces customer experience. The event is sponsored by the Wakefield, Mass.-based Customer Experience Professional Association (CXPA).
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