Articles
Tag: dx summit (page 6)
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How Intelligent Business Applications Are Redesigning Customer Experience
With so many advancements in enterprise technology, it's hard to excuse companies that are still clinging to manual processes. That's the contention of Sheryl Kingstone, Research Director of Business Applications at New York City-based 451 Research. A 16-year veteran industry analyst, her research focuses on improving the customer
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Digital Transformation Requires Open Minds, 'Broad Perspectives'
Marketers, managers, content experts and other key stakeholders too often get trapped by their own tunnel vision — and Cathy McKnight wants to help them break free. By learning from one each other's perspective, business leaders can better address today's challenging questions, she explained.
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Top B2B Industry Events (July 20 to Sept. 16, 2016)
Our industry event planner gives you the heads-up on key upcoming events. If we've missed a conference of interest — anything related to digital experience, customer experience, information management, enterprise collaboration or the like — add the event to our list. For long-term planning, view our full calendar here
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7 Great Digital Experience Conferences You Can Still Attend in 2016
In a world of digital experiences fueled by augmented reality, artificial intelligence, remote meetings, video conferences, texts, online chat, social networks, email, collaboration platforms and the occasional phone call, sometimes you just have to catch your breath, pull the plugs and ask yourself a few serious questions.
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Forrester: How to Use Analytics, Strategy to Navigate the DX Landscape
Forrester analyst Mark Grannan is a key industry expert to follow if you’re interested in understanding the evolving world of digital experience (DX).
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Jahia to Marketers: Put People Before the Hard, Cold Data You Collect
Kevin Cochrane believes in people; specifically, he thinks every bit of business success is powered by human success. Good marketers connect with people. Great marketers engage with people over time through one-to-one relationships and deliver consistent digital customer experiences.
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DX Leaders: People and Process First, Then Focus on the Technology
John Horodyski knows digital asset management (DAM) inside and out. As partner with New York City-based Optimity Advisors, Horodyski advises clients on the strategies and foundational elements required to get their "digital houses in order.
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DX Leaders: Balance Your Quantitative Data With Qualitative Insights
Pierre DeBois is the founder of Gary, Ind.-based Zimana, a small business digital analytics consultancy. His goal is to help companies optimize their campaigns and operations through a strategic commitment to advanced digital analytics and social media strategy.
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DX Leaders: Stop Forcing Customers into 'Frankenstein' Digital Experiences
As vice president of marketing insights for Leapfrog Online , Scot Wheeler knows what works when it comes to creating a good customer experience. He's been at the forefront of marketing, technology and analytics for more than 20 years.
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DX Leaders: Digital Transformation Starts With Cultural Change
Phil Kemelor has spent years at the intersection of marketing, content and customer service, leveraging analytics to guide digital strategy. After careers in journalism, marketing and university research, he combined what were at the time new technologies to create the country’s second largest subscription newsletter publisher.
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DX Leaders: 'We're Living and Breathing in a Digital World'
Mayur Gupta crafts the vision and strategy for Healthgrades, one of the largest digital marketplace platforms in health care. As a senior vice president, he is responsible for crafting seamless omnichannel experiences and always-on patient engagement.
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Why It's So Important to Attend B2B Industry Events
Go figure. At a time when so much business and related relationships are conducted online, face-to-face events have never been more popular — a reality underscored by London-based UBM's $17.6 million acquisition of Joe Pulizzi 's Cleveland-based Content Marketing Institute (CMI) this year.
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DX Leaders: 'Keep a Laser Focus on Data'
As Chief Marketing Officer for San Francisco-based SparkPost, Josh Aberant is an advocate for adoption of the company’s cloud email infrastructure. SparkPost is a cloud-based transactional email solutions, with a customer base that includes Salesforce, Twitter, Comcast and Oracle.
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DX Leaders: 'Bring Human Emotion to Customer Experience Design'
Diane Magers has spent more than 20 years trying to share a truth that is at once obvious, but harder to execute: While customer experience (CX) is a key business differentiator, organizations struggle to understand that emotions and value for the customer are key differentiators.
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