Articles
Tag: dx summit (page 6)
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Forrester: How to Use Analytics, Strategy to Navigate the DX Landscape
Forrester analyst Mark Grannan is a key industry expert to follow if you’re interested in understanding the evolving world of digital experience (DX).
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Jahia to Marketers: Put People Before the Hard, Cold Data You Collect
Kevin Cochrane believes in people; specifically, he thinks every bit of business success is powered by human success. Good marketers connect with people. Great marketers engage with people over time through one-to-one relationships and deliver consistent digital customer experiences.
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DX Leaders: People and Process First, Then Focus on the Technology
John Horodyski knows digital asset management (DAM) inside and out. As partner with New York City-based Optimity Advisors, Horodyski advises clients on the strategies and foundational elements required to get their "digital houses in order.
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DX Leaders: Balance Your Quantitative Data With Qualitative Insights
Pierre DeBois is the founder of Gary, Ind.-based Zimana, a small business digital analytics consultancy. His goal is to help companies optimize their campaigns and operations through a strategic commitment to advanced digital analytics and social media strategy.
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DX Leaders: Stop Forcing Customers into 'Frankenstein' Digital Experiences
As vice president of marketing insights for Leapfrog Online , Scot Wheeler knows what works when it comes to creating a good customer experience. He's been at the forefront of marketing, technology and analytics for more than 20 years.
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DX Leaders: Digital Transformation Starts With Cultural Change
Phil Kemelor has spent years at the intersection of marketing, content and customer service, leveraging analytics to guide digital strategy. After careers in journalism, marketing and university research, he combined what were at the time new technologies to create the country’s second largest subscription newsletter publisher.
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DX Leaders: 'We're Living and Breathing in a Digital World'
Mayur Gupta crafts the vision and strategy for Healthgrades, one of the largest digital marketplace platforms in health care. As a senior vice president, he is responsible for crafting seamless omnichannel experiences and always-on patient engagement.
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Why It's So Important to Attend B2B Industry Events
Go figure. At a time when so much business and related relationships are conducted online, face-to-face events have never been more popular — a reality underscored by London-based UBM's $17.6 million acquisition of Joe Pulizzi 's Cleveland-based Content Marketing Institute (CMI) this year.
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DX Leaders: 'Keep a Laser Focus on Data'
As Chief Marketing Officer for San Francisco-based SparkPost, Josh Aberant is an advocate for adoption of the company’s cloud email infrastructure. SparkPost is a cloud-based transactional email solutions, with a customer base that includes Salesforce, Twitter, Comcast and Oracle.
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DX Leaders: 'Bring Human Emotion to Customer Experience Design'
Diane Magers has spent more than 20 years trying to share a truth that is at once obvious, but harder to execute: While customer experience (CX) is a key business differentiator, organizations struggle to understand that emotions and value for the customer are key differentiators.
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Get Social With CMSWire on Flipboard, Facebook & More
It was a long week already at 1 o'clock in the afternoon on Monday. But now Friday is finally here — and the weekend stretches gloriously before you. So many things to do, so many places to explore. But here's the thing: Sometime during the next 48 hours.
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DX Leaders: 'You Need the Right Tools for Success in Digital Environments'
Analyst Tony Byrne defines digital experience (DX) as much as a mindset as technology concept. DX, he told CMSWire, "means you start with the screen and work backwards, rather than starting with your IT systems and looking forward.
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DX Leaders: 'A Strong Narrative Makes Your Brand Story Coherent'
The best intentions about digital experience — and the desire to create stronger connections with customers — are destined to fall flat unless companies develop effective narratives for their marketing campaigns. That's the message from Deb Lavoy, CEO and founder of Narrative Builders, who maintains companies need to step
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DX Leaders: 'Transport Customers to Immersive, Virtual Environments'
Businesses can get real value from virtual reality (VR) when they offer customers a "fully immersive virtual environment," according to Fabio Matsui, chief technology officer at Wire Stone, a digital agency that boasts a unique mix of strategists, creatives, programmers and data analysts.
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