Articles
Tag: dxm (page 2)
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5 Considerations for Your Omnichannel Marketing Strategy
Research shows that organizations with a strong omnichannel marketing strategy perform better than others. Here are some tips to strengthen yours.
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IDG Acquires Triblio, Dun & Bradstreet's Valuation Tops at $8.4B and More CX News
Our marketing and CX news roundup includes IDG's acquisition of ABM provider Triblio, a new martech alliance and all the CX news of the week.
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Could Demandbase's Acquisition of Engagio Signal Larger Martech Convergence?
Will Demandbase's acquisition of Engagio spark a convergence of marketing automation and account-based marketing software?
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What Marketers Need to Consider When Business Moves Online
Going digital means more than simply adding content to a website, instituting Zoom client meetings or reducing the age-old paper trail.
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How to Build the Right Digital Experience Stack for Your Business
The variables and core technologies you need to put together the right DX stack for your business.
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Facebook, We Need to Talk
Massive political segmentation, driven by ad dollars and ever-richer layers of personal data isn't a small bug. It’s a fundamental design flaw.
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Why We Need a New Grand Compromise in Content Management Systems
Web CMS is at a crossroad, caught in a bind between innovation in developer experiences and an explosion in digital channels and user expectations.
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Embracing Top Tasks at Toyota, Part 1
Just like a car needs to be able to accelerate and quickly reach a certain speed, so too a hallmark of a good web experience is a fast-downloading webpage.
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ICYMI: AI Poised to Take Skilled Jobs Too, Omnichannel, The Customer's Perception, More
Microsoft announced that it’s going to “employ” AI to curate and edit news stories, omnichannel through the eyes of the customer and more.
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How Indiana's Communication Team Made Web and Social Pivots Amid COVID-19
Catching up with an Indiana state government branch to learn how it pivoted its web and digital properties in light of the COVID-19 crisis.
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Contentful Nets $80M Round, Dun & Bradstreet Updates ABM and More News
Our weekly news roundup for CX and digital marketing software includes Contentful's $80M funding round and InMoment's board addition.
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How Do You Stand Out in a Technology-Saturated Marketplace?
The goal of a number of ecommerce sites appears to be “the more technology, the better.” Unfortunately it often gets in the way of customers' goals.
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Why Double the Number of Marketers Now Lead Customer Experience Initiatives
Recent data found twice as many marketers now lead CX initiatives compared to two years ago. Here is how marketing and CX are intersecting.
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Content Ideation: The Methods and Tools Necessary for Content Marketing Success
Coming up with unique and relevant content ideas that rank well and garner click-throughs is a crucial task for digital marketers now more than ever.
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