Articles
Tag: dxm (page 3)
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Ad Targeting Has Leveled Out. Only Content Can Save You Now
The only constant about marketing tactics is that advantages quickly get arbitraged away and winners continue to find new ones.
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SDL Updates Tridion DX, LinkedIn Overhauls Campaign Manager, More News
SDL announced a series of updates to its Tridion DX platform this week, Reltio released v. 2018.3 and more news in the digital experience space.
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Your Modern DX Stack: Navigating Between Major Platforms and Greater Flexibility
While perhaps one-tenth of companies are at the forefront of DX deployments, many still remain as much as a decade behind.
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How AI Can Optimize the Everyday Customer Experience
How can artificial intelligence shape the everyday customer experience? We've explored persona creation, hyper-personalization and predictive analytics.
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IoT’s Impact on Customer Experience? Immediate, Significant, Unavoidable
If you're a brand debating to IoT or not to IoT, the answer is IoT: too many of our modern conveniences rely on IoT already.
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Todd Unger: Look for Digital Leaders Who Are 'Productive Disruptors'
Todd Unger at the AMA discusses small and fast approaches to digital transformation, the continued silos within organizations and more in our latest DX Leaders.
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7 New IoT Devices With Enterprise Use Cases
CMSWire takes a look at seven new IoT devices with enterprise uses cases.
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How Blockchain Could Transform Digital Experience
One of the biggest challenges of building a functional digital experience stack is integration. Could blockchain offer a fresh approach to this problem?
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Why Your Strategies Fail to Create Change
Innovation, change and progress aren't inherently "good" for businesses.
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You've Heard of Method Acting, Now Try Method Marketing
Marketers would do well to embrace some of the techniques of method acting in their interactions with customers.
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How Do You Manage Your DAM?
One thing to know before you start out: DAM isn't a project because it has no end.
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Carolina Ramirez: Customer Trust Is a 'Two-Way Conversation'
Carolina Ramirez of UNICEF discusses the importance of digital governance, the role of trust in customer relationships and more in our latest DX Leaders post.
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A Better Digital Experience for Irish Health
Have you ever heard of "orgitis"? It's a condition that leads orgs to believe the more websites, content or apps they publish, the more value they create.
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ICYMI: IBM Buys Red Hat, Where Employee and Customer Experience Intersect, More
Our top articles, events and resources for the week of October 29-November 2, 2018
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