Articles
Tag: dxm (page 3)
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How Machine Learning Improves CX (and Increases Revenue)
As machine learning algorithms are increasingly embedded in today's analytics applications, this offspring of artificial intelligence is grabbing headlines. In reality, however, the technology isn’t as new as you might think. Its roots in academia date back to the 1950s.
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Aleksander Farstad: Strategy Is Just Talk if You're Not Able to Execute
Aleksander Farstad’s passion is building and growing companies, and to him, that means the people. “The most important success factor in any business is people,” Farstad said.
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Gigya Unveils Enterprise Preference Manager to Help Address GDPR Compliance
This morning Gigya unveiled Enterprise Preference Manager, a new product aimed at helping brands reestablish consumer trust while at the same time maintaining compliance with forthcoming data protection regulations such as the EU's General Data Protection Regulation (GDPR). The news comes shortly after the announcement that software giant SAP would acquire the Palo Alto, Calif-based provider of customer identity and access
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Salesforce IoT Explorer Edition Marries IoT and CRM
Salesforce has launched a new product, Salesforce IoT Explorer Edition. The platform is designed for companies to harness and then integrate internet of thing (IoT) operations data with their customer relationship management (CRM) back end.
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Are MarTech Vendors Prepared as GDPR Deadlines Approach?
Marketing technology vendors face a "multi-faceted" challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR). Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consent, provide auditable descriptions of actual data use, and be able to verify
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Marketers: Stop Abusing Your Email Lists
What is up with email marketing right now? Have you noticed the “whiny toddler” emails you’re getting lately? The insistent subject lines, the aggressive, wheedling tones, the shrill shouting for your attention? I was recently at a conference and the amount of email I got from vendors was ridiculous —
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17 Live Chat Solutions That Will Enhance Your Customer Journey
Live chat solutions are allowing companies to provide real-time customer service to their users— whether they want help, more information or somebody to complain to. In fact, 44 percent of customers said that having a live chat specialist available during an online purchase was one of the most important features
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How Product Life Cycle Design Impacts Customer Experience
Companies today have become well aware of the critical impact customer experience has on their profitability and business performance, putting in place ongoing efforts to improve those CX capabilities.
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Metrics Drive Behavior and Culture
Whenever you find organizations behaving badly you can nearly always find a series of metrics driving that bad behavior. The Irish Police (Garda) have been under intense scrutiny recently over the falsification of millions of breathalyzer tests. To achieve targets, numbers were made up.
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ICYMI: Comcast's Customer Experience Lessons, Blockchain in Marketing
Do you ever wish you had psychic abilities to determine future industry and market trends? Me too. Unfortunately, I don't possess the ability. But reading up on last week's big stories can help give you insight into industry trends you should have on your radar. Read on.
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Subscription Boxes Another Rising Example of Digital Disruption
Remember when Amazon introduced subscriptions for consumer good items like toothpaste and paper towels? SAP Hybris co-founder, president and tech entrepreneur Carsten Thoma does, because the development helped nurture a theory he had about the direction of online commerce and retail in general.
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Moving Your CMS to the Cloud: Flying High or Hot Air?
Content management systems (CMS) are heading into the cloud, with promises of being faster, better, cheaper.
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Customer Experience Is a Cross-Organizational Function
BOSTON — Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first. In other words, you can’t be customer-centric if you’re not brand-centric. That means alignment across the entire organization, and not with just the customer experience team.
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GraphCMS Review: A Headless CMS for the Masses
GraphCMS is a cloud-based headless content management system based on GraphQL — a query language for APIs that’s used and open sourced by Facebook. Like all headless content management systems, GraphCMS lets you build rich content APIs for use on websites, web apps, mobile apps, smartwatches and pretty much any
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