Articles
Tag: dxm (page 5)
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Personalization: Where Data and Content Intersect
If we continue to separate technologies in ways that parallel organizational structures, we’ll never achieve a holistic approach to customer experience.
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It's the Journey That Matters: Improving Customer Experience and Loyalty
Even with an emphasis on creating a world-class customer experience, CX leaders struggle to design projects that increase customer loyalty and achieve results.
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Calculating the Pollution Cost of Website Analytics, Part 3
It is time for a serious review of our digital work activities: Is this necessary? Do we need to do this? Does it have any useful purpose?
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ICYMI: Hey Remote Workers, How You Doin'? Data Headaches and More
Catch up on what you might have missed from CMSWire during the week of Aug. 24.
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Why the Time Is Right for Financial Services to Embrace Voice
Financial services companies are usually quick to adopt new technology but one is noticeably absent: voice.
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SugarCRM Acquires Node, Genesys Partners With Adobe and More News
This week was filled with acquisitions in the CX/marketing software tech landscape, and we've got it covered starting with news from SugarCRM.
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Shawn Weems: Creating Digital Experiences for the Hospitality Industry
Shawn Weems of Hyatt discusses personalizing digital strategies, rethinking priorities in the hotel industry in the wake of the pandemic and more.
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Closing the Gap Between IT and Business in Web Content Management Selection
Gartner has reported this month gaps still exist between IT and business in WCM selection. Here we share ways to improve on that.
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When Customers Control Their Data
Customers are gaining greater control over their data and how it can be used and businesses will need to redefine customer relationships as a result.
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What B2B Marketers Should Look for in a Customer Data Platform
CDPs help marketers become more effective and businesses become more successful, and the B2B world is now acknowledging their value.
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7 Virtual Marketing, Customer Experience Conferences Worth Considering in 2020
While travel isn't on the table just yet, you can still take advantages of some great virtual CX and marketing events. Here are some worth considering.
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How Microsoft’s Analytics Strategy Might Evolve With a TikTok Buy
Where would a TikTok buy fit in Microsoft's evolving analytics and machine learning strategy?
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Where Businesses Are Investing in Customer Experience
Analysts weigh in on where they see businesses investing in customer experience during the coronavirus.
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7 Ways to Ensure Your Social Presence Improves Your Customer Experience
Social media encourages discussion, and is used by almost half the people in the world. That's why it's such a great place to get to know your customers.
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