Articles
Tag: dxm (page 5)
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3 Keys to a Global Marketing Mindset
A global mindset is the ability to adjust to different environments and cultures internationally.
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Why Customer Journey Mapping + Journey Analytics = 5-Star Customer Experiences
No single tactic will deliver on the ultimate CX vision, it takes the right mix of people and processes or methodologies to deliver a meaningful experience.
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Bridge the Data-Driven Personalization Gap With Customer Data Platforms
The traditional methods of connecting customer data fell short of marketer's needs. Customer data platforms aim to fill that gap.
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The DNA of a Successful CMO
CMOs who succeed today have data in their veins, experience in their soul and customers in their heart.
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Drive Growth With Compelling Product Feature Announcements
How to debut a new valuable feature in your product.
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Was GDPR Opt-in Necessary or Not? And What to Do Next
Organizations that tried to get user opt-in fell on deaf ears it seems, and now some argue whether it was necessary at all.
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ICYMI: Office 365, ECM Savior? The Ins and Outs of DX Platforms
The top articles from CMSWire for the week of July 16 to July 20.
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Salesforce Acquires Datorama for $800M, Alibaba Invests $1.43B in Focus Media and Other CX News
A look back at the week in customer and digital experience news and information.
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Lessons in Transparency from the Great Opt-In Race of 2018
Analyzing the last-chance emails leading up to the GDPR deadline through a lens of transparency.
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How to Create Emails Your Customers Look Forward to Opening
How brands are creating email marketing campaigns that customers truly look forward to opening.
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5 Ways Artificial Intelligence Will Lighten Employee Workloads
Here are five ways artificial intelligence is helping workers and enterprises develop.
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Personalized Marketing: Where We Are in 2018
Personalized marketing can help make your customers feel like more than one of the masses but what's real and what's hype?
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Ignore This Unexpectedly Bad Data Advice
Bad data advice you should definitely ignore.
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4 MarTech Projects for the Lazy, Hazy Days of Summer
Creating a workbook to help fellow marketers build and optimize their marketing stacks.
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