Articles
Tag: dxm (page 5)
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What Does the Qualtrics $14 Billion IPO Mean for the CX Market?
CMSWire's Dom Nicastro explores the $14B planned IPO for customer experience management provider Qualtrics and what it means for the CX market.
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Pega Acquires Qurious, Salesforce Introduces Loyalty Management & More CX News
In this week's CX newsbyte, acquisitions from Pega, Mailchimp and Verve, an update from Salesforce. All that and more from the world of customer experience.
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That's the Way the Cookie Crumbles
With the fall of third-party cookies, innovators, creators and startups now have an opportunity to find creative solutions for the advertising world.
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What Do the Google Antitrust Lawsuits Mean for Marketers?
Google faces another antitrust lawsuit. What are they about, and what will the impact of these lawsuits mean for marketers?
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CMS vs. DMS: Understanding the Key Differences
While document management systems and content management systems have some overlap there are key differences that you should know about.
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Experience Is the Method, Outcomes Are the Goal
Customer experience outcomes — not experiences — have become the new north star for progressive companies.
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10 Ways to Measure Chatbot Program Success
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
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How the Shift To Remote Work Is Changing DevOps
In the competitive world of software development, if remote work isn't ingrained into the company culture, the end product will suffer.
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Martech Leaders Share 2020 Trends That Will Impact 2021
Marketing technology companies had a unique perspective on the seismic shift that took place in 2020. Here's what they think we should expect in 2021.
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Embracing Sustainable Digital Design
In every design decision we make we must think about the earth experience. Does this decision contribute to or reduce global warming?
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How SEO Can Boost Customer Experience
In SEO as in life, to get some, you have to give some. So forget about keyword stuffing and focus on providing a good user experience instead.
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3 Predictions for the CDP Market in 2021
The CDP category faces its toughest challenge yet in 2021: to prove whether it belongs.
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Hootsuite Acquires Sparkcentral, Khoros Acquires Topbox and More CX News
Hootsuite acquired customer engagement platform, Sparkcentral to start the New Year with some big acquisition news, that and more in this week's newsbyte.
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Improving the Customer Experience: Should You Invest in a CDP or a CRM?
Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform.
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