Articles
Tag: dxm (page 6)
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Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News
Adobe and Marketo in Acquisition Talks, SAP Updates Marketing Cloud, SDL and Alibaba Cloud Partner and more CX News.
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Adobe-Marketo Acquisition: What We Know So Far
Adobe threatens to shake up the marketing software landscape with it's impending acquisition of Marketo.
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The Cost of What You Don't Have: A New Way to Think About MarTech Purchases
Rather than focusing on direct cost and potential ROI of software, think in terms of the cost to existing people, processes and technology.
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How to Put an End to Your Marketing Analytics Frustrations
We have access to more data than ever before — so why are we still so bad at finding the information we need to inform strategic decisions?
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Flipboard Is Seeing Strong User Growth: Here's Why
Flipboard has emerged as a top traffic generator in the last few years: here are some theories why.
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9 Tips for Boosting Your Mobile Marketing Program
Consumer mobile use continues to increase and with it so is the competition for those users and the importance of your mobile marketing programs.
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Brian Chaput: Think About ‘Who’ Not Just ‘How’ When Building Customer Experiences
Brian Chaput of IBM shares the ins and outs of aligning digital customer experience with broader digital transformation plans in our latest DX leader interview.
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11 Necessary Skills and Traits for the Modern Chief Marketing Officer
Today's CMOs deal with technology, people, finance and accounting and more. It takes a special skill set to make it all work together and be successful.
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Insight Venture Partners Acquires Episerver for $1.16B, Demandbase Updates, More News
Episerver is just the latest tech company acquired by a private equity firm in this latest wrap up of digital customer experience news.
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Takeaways from HubSpot INBOUND 2018
HubSpot Inbound 2018 marked the largest conference in the company's history. Here are some of the biggest marketing takeaways.
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9 Considerations for Marketers in the Age of Consumer Data Privacy Laws
Marketers today are inundated with privacy laws that empower consumers over control of their data.
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Open Source News: dotCMS 5.0 Launches, Nuxeo & Enonic Release Updates and More
In open source news, dotCMS 5.0 launches, Nuxeo Fast Track, DNN and Enonic XP release updates, Liferay releases new certifications and more.
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Industry Specialist vs. Generalist: Questions to Ask When Hiring a Data Scientist
It may seem daunting when you start a search for a data scientist, but asking these questions can help you narrow down the field.
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Social Media Marketing: Looking Beyond Reach
Marketers have long focused on the reach of their social media messages as a key measurement but it requires more than reach to be successful.
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