Articles
Tag: dxm (page 6)
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Cutting Back on the DX Stack Fat
Tips to cut back bloat in your digital experience stack without causing unexpected consequences.
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Are You Winning With Web Performance?
Just as a team breaks down a game’s outcome — and then strategizes for the next — let’s see why web performance is business-critical to a game plan.
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6sense Reaches $2.1 Billion Evaluation, Khoros Named Adobe Partner & More News
This week in CX news, 6sense raises $125 million on a $2.1 billion evaluation, Holler Gets 36 million in funding, Mach Alliance welcomes NewStore and more news.
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6 Content Marketing Myths Holding Your Business Back
We spoke to marketing leaders to uncover 6 of the primary myths holding businesses back and what you should do instead.
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Digital Customer Experience Lessons From Getting My Car Serviced
How did my car dealership transform from virtually zero digital interactions to almost a fully DX? Easy. It listened to its customers and employees.
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Bringing the 'Customer' Back Into Customer Experience
Metrics such as lowest cost channel, call handle time and calls per hour still abound. While not inherently bad, they omit one critical thing: the customer.
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Where Do Marketers Draw the Line Between Efficiency and Effectiveness?
Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done.
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Why Your Social Media Strategy Needs Less Automation
More people are using social media than ever before and automation helps brands reach their audience. But how much automation is too much?
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7 Insights Into Crownpeak's Acquisition of e-Spirit
Crownpeak made waves in the Digital Experience Platform market with its acquisition of e-Spirit. We dig into its motives.
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What Is a Content Experience Platform?
Aragon Research has debuted a new research software category, and we pursue what's behind it.
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Want to Improve Your Customer Experience? Find What's Working and Build From There
"The ultimate goal of your CX audit is to give every person who engages with your company ... a way to be seamlessly successful in your new environment."
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Tackling Post-Pandemic CX Challenges with a Focus on Empathy
Companies who prioritized CX during the pandemic have generated brand loyalty with customers that will carry over into a post-pandemic world.
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The Price of Free Is Waste
The bad and wasteful habits we develop in digital feed into the rest of our lives. Let’s clean up our digital world.
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What Is Marketing Automation and How Does It Help Marketers?
We explore the definition of marketing automation software, its features, components, how is it used and what the benefits are for marketers who implement it.
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