Articles
Tag: dxm (page 6)
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Calculating the Pollution Cost of Website Analytics, Part 2
So much about digital is about hidden costs, indirect pollution.
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Why US Clouds Are Creating Data Problems for Europeans
After the US Privacy Shield was struck down by Europe, the cloud looks set to be the next source of disagreement between the two countries. Here’s why.
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ICYMI: Mastering Personalization, Avoiding Burnout and More
Catch up on articles you might have missed from the week of August 16.
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Informatica Acquires GreenBay Technologies, BlueConic, Decibel Add Execs & More News
In this DX Newsbyte, Informatica acquires GreenBay Technologies, Valassis launches a new solution, BlueConic & Decibel add new executives. That and more...
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Benedict Evans: Find Your Niche, Then Expand on It
Evans shares his take on the “forced experimentation” of technology apps and the importance of digital experience in the wake of the global pandemic.
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Understanding and Adjusting to COVID-19's Impact on Ecommerce
The outlook for ecommerce is currently up in the air, industry leaders share what they’re seeing in online retail and tips for surviving the uncertainty.
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How to Use Sensory Marketing Online
Sensory marketing is a powerful tactic that targets at least one of the five senses in order to create a meaningful response.
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What Does the Arrival of Enterprise Players Mean for the CDP Market?
The CDP Institute reports that major enterprise customer data platforms are on the market. What does that mean for buyers?
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Designing Digital Customer Experiences for the Pandemic Age
A digital-first strategy is a necessity to engage with customers during the pandemic, but businesses are realizing their experiences don't work for everyone.
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Overcome 'The Innovator’s Dilemma' With Data-Driven Insight
Five data-driven steps to identify market shifts, customer evolution and the opportunities for innovation that can be found therein.
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A Look at 3 Approaches to Content Monetization
Brands are always looking for ways to optimize the revenue they generate from their content, but which approach is best, subscriptions, ads or affiliate sales?
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Content Syndication Is Making a Comeback: Here's How to Make it Work for You
Content syndication is clearly on the rise again, a result of both new capabilities and unfortunate circumstances.
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Conversational AI Is Accelerating in the New Normal
Even prior to the COVID-19 outbreak, voice experiences were well on their way to becoming the next big customer engagement platform.
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Are Digital Ads Losing Their Mojo?
Advertising experts share how the pandemic has affected ad spending and effectiveness, and what brands can do to achieve success with ads in the near future.
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