Articles
Tag: dxm (page 6)
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How Do You Define DX Project Success?
Enterprises are investing heavily in the digital customer experiences they serve to consumers. Yet there’s still plenty of confusion around what constitutes a good digital experience. The fact that 75 percent of brands do not know what engagement means — yet are still measuring it — underlines this confusion.
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Top B2B Industry Events (Sept. 28 to Oct. 31, 2017)
Autumn is here and CMSWire's DX Summit is drawing near. CMSWire is returning once more to the Radisson Blu Aqua in Chicago from Nov. 13 to 15 for our third annual DX Summit, a deep dive into next-generation digital experiences.
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Want to Hear the Voice of Customers? Listen to Your Employees
Customer experience has existed in one form or another for as long as people have bought and sold goods. But in the age of the customer, it’s become one of the final battlegrounds where brands can compete for business and loyalty. And with good reason. Seventy-five percent of consumers
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HubSpot Unveils Conversations, Its 'Biggest Project' Yet, at INBOUND
BOSTON — HubSpot unveiled a series of product updates today on the first full day of its 21,000-attendee INBOUND customer conference taking place at the Boston Exhibition and Convention Center.
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DX Procurement: Are You Buying Frankenstein's Monster or the Bionic Man?
To state the obvious, when we talk about digital experience (DX), we're talking about a lot of moving parts. DX covers a multitude of disciplines within an organization, as well as the people, processes and tools that support them.
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SAP Unveils SAP Data Hub to Pave the Way to Digital Innovation
New York City — High above the Hudson River, on the 53rd floor of 10 Hudson Yards, SAP CEO Bill McDermott led the unveiling of SAP Data Hub yesterday.
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Liraz Margalit: Read Digital Body Language to Deliver Brilliant Customer Experiences
Liraz Margalit works in “web psychology,” an emerging discipline which aims to shed more light on the mindset and intent of consumers by combining the practice of psychology with scientific research and emerging technologies.
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Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader
Forrester made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week: Oracle is now the lone leader, displacing Adobe. This is the third time Forrester evaluated digital experience platform vendors, also producing Waves in 2014 and 2015. Oracle was a “contender” in 2014
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Raise Your Customer Experience Game Now to Prepare for the Connected Future
Do you have a plan to address the connected future and the increased customer expectations that the internet of things (IoT) will bring? For most firms, the growth of connected devices via the IoT will highlight the organizational challenge of ensuring that customer experiences aren’t negatively affected.
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SAP Acquires Identity Management Firm Gigya
On Sunday, software giant SAP announced its intention to acquire Mountain View, Calif.-based Gigya, a customer identity and access management platform provider. Though terms of the forthcoming sale have not been announced, analysts, including Constellation Research founder and analyst R Ray Wang, estimate the price to be around $350 million.
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Dashboards and Other Meaningless Forms of Navigation
I use Optimal Workshop quite a bit. It’s an excellent service for testing navigation, among other things, and I would definitely recommend it. Recently, I needed to duplicate a study. I had done this once before so I knew it could be done.
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ICYMI: Oracle Talks Up Its Cloud Offerings, Top IT Careers
Signs are pointing that autumn has arrived here in San Francisco. Do you know what I say to these signs? Don’t tell me what to do, time. I’m blissfully pretending I still have time with the remnants of summer.
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Fuel Global Customer Experiences with Automation and Machine Learning
To create content that is culturally relevant for local markets and individual customers means delivering locally relevant and engaging experiences. It requires a customer-first focus, regardless of where your customers live. In her book, “Global Marketing and Advertising,” Marieke de Mooij writes, “(W)hen companies go global, they are
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How Mobile Analytics Can Drive Your Overall Analytics Plan
Ask any parent, and you’ll hear plenty of stories about how time seems to fly from the day their children are born until they’re walking, talking and heading off to school. These days, the transitions taking place in mobile analytics seem to be happening with equal speed.
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