Articles
Tag: dxm (page 7)
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Sentiment Analysis Can Be Valuable if Used Correctly
A subset of natural language processing, sentiment analysis attempts to discover and classify opinion from subjective commentary.
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Why It's Time to Update Your Call to Action
Marketers must reassess what makes a good CTA as they appear in even more channels than before and can make the difference whether someone clicks … or not.
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The Uncomfortable Truth About DAM
Any successful DAM implementation requires more than just new technology; it requires a foundation for digital strategy.
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Evaluating a Web CMS in the Face of $5 Billion Fines
How your choice of a web CMS (and your choices on how to use your CMS) can affect the privacy and data experience you provide customers.
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Why Software Vendors Need to Take Social Proof More Seriously
Social proof is vital for driving sales in highly competitive B2B industries, but only one in five companies are actively using reviews to build social proof.
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6 Ways B2B Websites Fail to Engage
A new Forrester report finds B2B websites are missing the mark on engagement. We look at the top reasons why.
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Salesforce Partners With Alibaba, Sitecore Updates Experience Platform, More News
Salesforce moves into China, Sitecore updates experience platform and releases a content marketing platform, SoftBank funds 'AI Revolution' and more.
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Why Brands Need to Loosen Up and Be More Spontaneous
Sometimes, I’ll hear that simplicity is reductive, that it takes away all the joy, leaving only the function. In reality, it’s the opposite.
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5 Reasons CMOs are Facing an Uphill Battle
We asked CMOs what their biggest challenge is and how they are tackling them. Here is what they had to say.
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Business Leaders: Do You Rely On or Ignore Your Data?
Data and analytics are essential to a businesses success on many levels, however, establishing a data-driven culture is no small feat.
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Statistical Modeling and Machine Learning Coexist, Not Compete
Statistical modeling continues to deliver distinct value to businesses both independent of, and in concert with, machine learning.
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Top Traits CMOs Look for When Hiring Marketing Talent
Finding the right people is never easy and the current job market is very competitive so we asked CMOs what they look for when recruiting their marketing teams.
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How to Make Conversational AI Smarter
Using conversational AI is a smart way to reduce operational costs while having the ability to scale quickly during peak periods.
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Why CMOs Should Be Thinking Beyond Acquisition
Industry competition is fierce and many times the best differentiator is CX, which is why CMOs need to think beyond acquisition and focus on retention.
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