Articles
Tag: dxm (page 7)
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What is the CMO's Technology Strategy for 2019 and Beyond?
Are CMOs becoming more tech-savvy? We asked CMOs how much of their role involves technology and how the challenges facing them in 2019.
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How to Write an RFP for a Digital Asset Management System: A 10-Step Guide
Jens Lungaard shares 10 tips for creating an RFP for digital asset management systems that will future-proof your organization.
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How AI is Optimizing Trade Show Costs
Artificial intelligence can’t eliminate trade show costs, but it may help optimize them.
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OK Google, What Does the Future of Marketing Look Like?
Interactive voice technology is set to transform brand-to-consumer conversations. Do you have a voice marketing strategy?
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The 5 Biggest Martech Acquisitions of 2018
CMSWire's Dom Nicastro breaks down the top five marketing technology acquisitions of 2018.
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Customer Experience is Lip Service Without CDP, VoC
Getting customer-centric and prioritizing the CX in your company isn’t just about shifting your cultural mindset or setting new innovation priorities.
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The DX-CX Tech Conundrum: Where Does One End and the Other Begin?
The customer journey should not be divided into a digital experience (DX) and a customer experience (CX).
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8 Ways to Justify Your Social Media Marketing Program
Customers expect their brands to be on social media but should you invest in social media marketing? And if yes, what should you be measuring?
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Kevin Lindsay: Focus on the Human Experience, Not Just the Digital
Kevin Lindsay of Adobe discusses how machine learning and AI will help create more — not less — human experiences in the latest DX Leaders interview.
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Is Virtual Reality Set to Disrupt The Digital Workplace?
According to many, Virtual Reality (VR) is set to disrupt the digital workplace, but when?. We asked industry experts what they think.
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ICYMI: Building a Sustainable Agile Culture, Ignite’s Impact on the Cloud Wars, More
The top articles, resources and events on CMSWire during the week of October 1-5, 2018.
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Google Acquires Onward, ICF Buys We Are Vista, More News
Google snaps up AI chatbot startup Onward, ICF expands further into Europe with We Are Vista buy and more customer experience news.
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5 Dreamforce Conference Takeaways
We caught up with Salesforce company watchers to learn the hot trends coming out of Dreamforce 2018.
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How Mature is Your International Marketing Strategy?
What stage of the Capability Maturity Model does your organization's international marketing fall into?
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