Articles
Tag: dxm (page 7)
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Enhanced Measurement in Google Analytics 4 Simplifies Events Management
Enhanced measurement, one of several new features in Google Analytics GA4, makes tag updates even easier.
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Optimizely Acquires CDP Zaius, Acquia Updates Open DXP and More DCX News
Optimizely has acquired a CDP, and Acquia updates its DXP, plus more digital marketing and customer experience software news.
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Making Sense of the Growing Legislation to Protect Customer Data
Customer data and privacy is a challenge for marketers. And its getting more complex as more and more differing legislations get piled on.
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Closing the AI Gap: A Critical Opportunity for Enterprise Software Companies
Why are so many vendors failing to incorporate AI capabilities into their software?
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When Is It OK to Sell You My Product?
When and where is the right time to promote and sell?
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CX Decoded Podcast: Former Starbucks CDO Shares Digital Transformation Journeys
In this latest CMSWire CX Decoded podcast, we caught up with Adam Brotman, former Starbucks chief digital officer, on digital transformation.
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Reducing Website Weight
“Thou shalt not delete” is one of the 10 commandments of the software bible.
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How Google Ads Performance Planner Ties Performance to Marketing ROI
Marketers need solutions that can quickly identify the metrics with the greatest influence on ROI. Google Ads Performance Planner aims to solve that issue.
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Crownpeak Acquires e-Spirit, Demandbase Hails ABX and More CX News
Here is your Newsbyte roundup of all the big news of the week in customer experience and digital marketing software.
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Improving the Customer Experience of Healthcare Interactions
Healthcare interactions are stuck in the stone age of paperwork and administrative errors, leaving customers frustrated. There's got to be a better way.
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Which Customer Data Platform Road Should You Travel?
Customer data platforms (CDP) are more than a one-flavor piece of software. We've got some tips for finding the right CDP for your organization.
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Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization.
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Personalization Is Dead, Long Live Relevance
Over the last year, some online brands got customer experience right. Others got it very, very wrong.
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Future-Proof Your Business With a Cloud-Based IT Infrastructure
The pandemic has served as a wake-up call for businesses, highlighting the need for agility & scalability that the right cloud-based infrastructure can offer.
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