Articles
Tag: dxm (page 7)
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ICYMI: Excel Meets AI, Why Employees Quit, More
The top articles, events and resources from CMSWire during the week of 7/2-7/6, 2018.
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IPG Acquires Acxiom for $2.3B, SparkPost Names New CEO, More News
Catching up on the latest in digital customer experience software news.
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Chief Digital Officers Can Help End the Marketing-Web Team Tug of War
A successful online business needs to focus on conversion rates and sales, and on improving page load times and avoiding site slowdowns.
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Agile vs Scrum vs Kanban Weighing the Differences
Agile, Scrum, or Kanban, what's the difference between these three popular project management methodologies and how can you apply them in your organization?
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Why Employee Satisfaction Should be a Top Priority
Data indicates that there is a correlation between employee and customer satisfaction. Is your company doing enough to keep employees engaged and productive?
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How to Use a CDP to Engage Customers Outside the Realm of Marketing
Companies looking to CDPs to solve problems of data silos and increase customer lifetime value shouldn't limit their thoughts to marketing.
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8 Tips to Successfully Align Sales and Marketing Teams
We asked 8 successful organizations to share their thoughts on how to better align your sales and marketing teams to improve your business outcomes.
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Landing Page vs Squeeze Page: What's the Difference?
What is the difference between a landing page and a squeeze page, and what's the best use case for each? We've asked marketing experts for their take.
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Searching for Brand Success With Voice Assistants
Businesses need to give voice assistants the information that puts their brands on top of search results.
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Customer Data Platforms Bring Omnichannel Choreography Within Reach
One of the biggest issues data professionals face is dirty data. CDPs, by design, can help resolve this issue.
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7 Landing Page Design Mistakes to Avoid
Landing pages are a major part of digital marketing. And yet, too many marketers make common design mistakes. Here are seven mistakes experts warn to avoid.
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ICYMI: Trends Driving Blockchain, Google Rebrands AdWords, More
The top articles, resources and events from CMSWire for the week of June 25-28, 2018.
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Campaign Monitor Merges with Emma and Delivra, Google Invests in Ecommerce
Catching up on the latest in customer experience software news.
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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?
While it’s commonplace to observe customer behavior in branches and in-store, it's a new practice online.
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