Articles
Tag: dxm (page 7)
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6 Personalization Tips for a Better Customer Experience
Customers expect personalized experiences when they deal with a business and are more likely to make a purchase when businesses provide them.
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Is the Cookie Crumbling?
We’ve asked marketing leaders what contextual marketing is, if it’s set to replace third-party cookies, and whether brands should get started.
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Calculating the Pollution Cost of Website Analytics, Part 1
Cheap and free are abusive of the earth’s natural resources because cheap costs the earth.
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ICYMI: Employee Retention Tips, an Information Mismanagement Warning & More
Catch up on the articles you may have missed from the week of Aug. 10.
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2020 and AI: Kickstarting a Push to the Intelligent Enterprise
Lost amid the weaknesses that the pandemic has laid bare is a much bigger and longer-term story: the strengths that it has also revealed.
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Adobe Adds Data Governance to CDP, Oracle Updates Marketing, CX Offering & More News
Adobe adds digital governance to its customer data platform (CDP). Genesys unveils multi-cloud architecture, SurveyMonkey launches partner program and more.
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B2B Brands: Steal These Personal Newsletter Lessons for Your Email Marketing
B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts.
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How to Prevent UX Workers From Quitting
Solving one issue can clear up so many of the problems user experience practitioners have on the job.
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Design Ecommerce Experiences to Handle Increasing Demand
Extensive delays, bad customer experiences, and millions in revenue lost — these are the very real consequences of having an unprepared ecommerce platform.
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Sitecore Updates DXP, Commerce Platforms, Drift Launches Prospector and More News
Sitecore came out with a big release last week, updating its digital experience platform and its commerce offering, Drift launches Prospector and more CX news.
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Skills of a Great Digital Designer
Digital designers continuously improve the design because if there’s one things about digital, it’s that it’s never done.
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Written, Audio, or Visual: What Type of Content Should Your Business Create?
We’ve asked marketing experts which types of content brands should create and how they can formulate an effective content strategy.
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ICYMI: Just Say No to Video Meeting Fatigue, 2020 Holiday Prep List and More
Catch up on popular customer experience and digital workplace stories from the week of Aug. 2.
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Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation
Assessing how various marketing technologies differ is as important as it is nuanced. Here are four critical, yet often overlooked, areas to consider.
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