Articles
Tag: dxm (page 7)
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Pandemic or Not, You Need Empathy-Driven Customer Experiences
If you empathize with customers and create consistently exceptional experiences, you'll gain higher loyalty, customer lifetime value and share of wallet.
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Qualtrics Announces Upcoming Release of Experience ID
Today Qualtrics announced the upcoming release of Experience ID, the company’s newest addition to its Experience Management (XM) operating system.
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What Marketers Need to Know About Intuit's $12B Acquisition of Mailchimp
Getting behind the largest acquisition of a standalone marketing provider — Intuit's $12 billion grab of Mailchimp.
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Is 2022 the Year We Get Good at Creating 1:1 Customer Experiences?
Marketers have been talking about personalization for years, so why haven’t all brands perfected it?
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Moz Releases SEO Tool, Blueshift Updates Customer Data Platform & More CX News
Moz releases new SEO tool, Blueshift updates customer data platform (CDP) and more CX news
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6 Personalization Mistakes to Avoid for Better Digital Experiences
By taking steps to avoid common personalization mistakes, companies can turn bland, cookie-cutter interactions into experiences their customers will love.
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What Is Ethical AI and Why Is It Vitally Important?
A look at the ways that ethics and diversity are being built into AI and the importance of doing so.
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Let's Talk About Digital Hygiene
"We dramatically have to change our habits and our attitudes towards consumption," says Anneli Ohvril, founder and CEO of Let's Do It World.
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NielsenIQ Set to Acquire Rakuten Intelligence Data Impact
NielsenIQ, a measurement and data analytics provider, has entered into two acquisition agreements in an effort to strengthen its omnichannel suolutions.
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What Do We Mean by Personalization?
Personalization should be built around developing empathy. It’s about understanding your customers.
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What iOS 15 Means for Marketers
Companies like Apple and Google are notorious for making system updates that leave marketers scrambling to adjust their advertising and marketing strategies.
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Digital Transformation Goes Nowhere Without Leadership Buy-In
Having leaders aligned with a digital transformation initiative is so critical, that no project should move forward before that alignment is obtained.
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Optimove Obtains $75M to Scale Customer Journeys and Personalization
Optimove announced today a $75 million investment led by global growth investor Summit Partners.
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The Environmental Cost of iPhone Updates
iPhone updates are responsible for almost 5 billion gigabytes (GB) of data being transferred every year.
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