Articles
Tag: dxm (page 9)
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How Marketers Can Break Their Third-Party Data Habit
Marketers offered seven ideas for successfully moving on from third-party data.
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Why Some Marketers Are Leery of Analytics
Gartner has released findings that say many marketers aren't using analytics to inform decisions. Why?
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Crystal Ball Gazing: 5 Customer Experience Trends for 2021
No matter how clever we think we are in extrapolating future trends, reality has a habit of getting in the way.
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What Does Good Enough Look Like in a Pandemic?
Over the course of 2020, the definition of good enough became a moving target.
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Dot-Com or Bust: Why Nobody Cares About Your Domain Name Extension
With the emergence of popular domain extension alternatives, such as .co, .io, .app and others, many are wondering if a domain extension matters any longer.
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Facebook Acquires Kustomer for Reported $1B, Adobe Adds AI to Magento & More News
Adobe updated its customer experience management software suite, Facebook moves into the CRM space with acquisition and more CX news.
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How to Show Your Customers You Care This Holiday Season
Brands must adapt their CX strategy to show customers gratitude and let them know that business will remain constant, even when everything else is in flux.
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How Science Lets Us Down
We must rein in the worsts elements of the internet. A robust, evidence-based, science-informed, societal-level approach can do that.
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Why Marketers Are Thankful This Thanksgiving
In a challenging year, we've asked marketers to share what they're most thankful for regarding their jobs, teams and roles.
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Best Practices for Post-Sale Customer Experience
Company execs offered their thoughts on what they have found as the best practices for continuing CX after the sale.
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What Marketers Need to Know About the California Privacy Rights Act
With data security expectations rising, California passed another consumer data privacy law. What does this mean for modern marketers?
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How Google Consent Mode Helps Balance Customer Privacy and Customer Experience
As privacy expectations grow, Google has introduced a tag management innovation, Consent Mode, meant to address the need to stay data compliant.
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Are You Mastering the 5 Basics of Online Customer Engagement?
This year has often felt like driving up the world’s steepest road, as teams max out their energy and resources to keep moving in the right direction.
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How to Increase Customer Engagement Through Interactive Quizzes
To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing.
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