Articles
Tag: dxm (page 9)
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eBooks vs. Whitepapers: Which Performs Best?
Many brands consider publishing eBooks and whitepapers to engage and educate their target audiences, but which content type performs best?
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Want to Woo Today's Consumer? Look Beyond Your Website
Customer experiences have moved far beyond the one-way communications of yesteryear to actively work to make customers’ lives easier.
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10 Ways the Adobe, Marketo Acquisition Will Impact Marketo's Users
Adobe's acquisition of Marketo is happening. But how will the space's biggest acquisition to date impact current Marketo users?
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Why Enterprises Are Looking to Blockchain for Better Data Privacy
Financial transactions have been key in driving blockchain forward, but now business is turning to this emerging tech to protect privacy and data. Here is why.
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Customer Experience Measurement: Back to Basics
Customer expectations for CX are rising faster than companies’ efforts to meet those expectations.
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Why Great Customer Experience Begins With Humans, Not Technology
Customer experience has much less to do with technology and much more to do with the people using the technology and the people they're interacting with.
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Tips for Handling Vendor Bought Translations
For those with native speakers in their organization it can be tempting to have them go through the vendor bought translations, but experts advise caution.
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Adobe Acquires Marketo: Good Things Are Seldom Cheap
Adobe's $4.75 billion price tag for Marketo seems steep. A look at what the marketing automation buy brings to Adobe.
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Truth, Trust and the God Complex
Increasing complexity and rapid change means that nobody can possibly have all the answers.
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Adobe Acquires Marketo, Gartner Names CRM Lead Management Leaders, More News
Adobe acquires Marketo, Gartner releases Magic Quadrant for CRM lead management, Vonage acquiring NewVoiceMedia, Salesforce debuts Einstein Voice and more news.
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How to Ensure Your Product Roadmap Embraces Facts, Not Fallacy
Pinning your hopes on a killer feature to save your product means your roadmap has lost its way or maybe wasn't on the right path from the get-go.
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How Cultural Differences Impact Customer Experience
Cultural contexts can make or break your customer experience.
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8 Tips to Better Influencer Marketing Programs
What does it take to have a successful influencer marketing campaign? We asked Marketers to share tactics and strategies to help avoid the common pitfalls.
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James McDermott: 'Digital Marketing Is at a Crossroads'
Lytics CEO James McDermott shares his thoughts on personalization, automation and the state of customer experience in our latest DX Leaders profile.
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