Articles
Tag: dxm (page 9)
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What You Need To Know About Salesforce Certifications
A look at the Salesforce Certifications that will help make you more marketable and better paid, as well as information on training and costs.
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What Is Email Automation And How Does It Fuel Marketing Strategy?
Discussing the principles and foundational elements of email automation, one of the go-to tools in the marketer's toolbox.
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Progress Announces Availability of Sitefinity DX 14.0
Progress' newest DXP update supports composable experiences. The DXP provider added enhancements to its content, integration and analytics capabilities.
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A Guide to Marrying Bots and Humans for Exceptional Customer Service
At this point in time (and for the foreseeable future), a chatbot's success is largely defined by how it facilitates the handoff to the human agent.
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Acquia Acquires Widen, Salesforce Updates Service Cloud and More CX News
Acquia acquired Widen, a digital asset management (DAM) provider, to lead this week's customer experience and digital marketing software news.
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What Does Your Data Do For You?
What do we need our data to do for us?
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Principles for Designing Sustainable, Environmentally Friendly Websites
When it comes to web design, the best thing you can do for the environment is nothing.
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Extensible AI Is Key to Delivering Great Omnichannel Experiences
AI can play a significant role in helping businesses understand customer behaviors and expectations. So why isn't every business using it?
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Getting to the Heart of Data-Driven Experience Optimization
How do marketers reconcile the increasing customer demand for CX with decreasing CX expenditure? It starts with how we use data.
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What Do Customer Experience Teams Actually Look Like?
Most would agree that CX should be a primary focus but what do customer experience teams and leaders that support these initiatives look like?
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What Is a Composable DXP?
The term composable DXP has recently grown in use. We take a look at what it means, and the associated benefits and downsides of such an approach.
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What Tesla Gets That Apple Understood Before It
Apple branded its products in such a way that ownership of its products would connote desirable character traits. Tesla is taking a page from Apple's book.
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It's Time to Update Your QR Code Marketing Strategy
With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy.
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A Look at the Pros and Cons of an Offshore Call Center
Should you outsource your call center to an offshore call center? Examining some strengths and challenges of implementing an offshore call center.
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