Articles
Tag: dxm (page 9)
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DAM Governance Practices for the Long Haul
Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative.
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Why the Future of Life Sciences Is Digital and Direct-to-Consumer
For decades, directly connecting with healthcare customers was not front and center in life sciences. That is changing.
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Why Some Customer Experience Initiatives Fail at the Executive Level
Why do some customer experience (CX) programs fail at the executive level, and what can CX practitioners do to create better business outcomes.
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How Marketers Can Overcome the AI Trust Gap
Lack of transparency into machine learning behavior causes issues of trust. Businesses must overcome these issues before it can adapt and use AI technology.
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Long-Term vs. Short-Term Marketing: What's Your Crisis Vision?
With pressures on marketing teams in crisis, focusing on the short-term may not always be the answer. Here's why.
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Why Web Content Is Badly Managed
Organizations are generally absolutely awful at managing already published content. There is a sense that a subject has been dealt with.
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ICYMI: Goodbye Privacy Shield: What's Next? Google Cloud Updates and More News
Catch up on articles from the week of July 20, 2020.
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Why Combining Real-Time and Batch Data Is the Only Way to Keep Customers Engaged
Combining real-time customer activity with historical data is the only way marketers can ensure they take each customer’s complexity into account.
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One Simple Mistake Can Kill Conversions and Revenue
Everything your company delivers, releases or offers to potential and current customers needs thorough testing.
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Adobe Partners With Red Hat, Google Updates AI Offering and More CX News
Adobe and IBM-owned Red Hat have partnered for cloud hosting under Red Hat and services through IBM to drive better customer experiences.
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How Ecommerce Changed Marketing’s Drills vs. Hole Debate
When we sell high-value, complex products online, whether it’s a bicycle, smartphone or Stain.Robo, we need to invest more in educational content.
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What's the CMO's Playbook for Working With Reduced Headcount?
COVID-19 has forced some marketing staff cuts. How can CMOs adapt and ensure marketing success with a smaller staff?
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Explaining IoT to a 5th Grader
IoT aims to endow all things in the world — human made or not — with language.
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Personalization at Scale: Is AI the Most Realistic Way Forward?
We asked marketing experts why they need large scale personalization and how they’re scaling the personalization strategies at their companies.
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