Articles
Tag: dxs15 (page 4)
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Discussion Point: Creating Content-Enabled DX #DXS15
Effective, well-produced, targeted content goes hand-in-hand with memorable digital experiences. Just ask Rohit Ghai, president of the Enterprise Content Division at EMC Corp. In a blog post in June, Ghai noted that content has a vital role to play in the digital journey.
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The Transformative Power of Digital Experience #DXS15
Brice Dunwoodie started a blog on Web Content Management Systems (Web CMS) about 12 years ago. It evolved into CMSWire, the flagship product of San Francisco-based Simpler Media Group, Inc. Today, the company includes more than 400 contributing writers, full-time reporters, editors, sales and marketing professionals.
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Week in Review: Building Narratives #DXS15 + Amazon's Fight
Building Narratives #DXS15 We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. Read more. Top Stories What got us talking last week:
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Gartner: Problems Ahead for Advanced Analytics
When Gartner hosts its Business Intelligence and Analytics Summit in Munich next week, an international community of data professionals will gather to take stock of the innovations, challenges and risks characterizing the Big Analytics landscape today. Next week’s two-day conference Oct.
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3 Steps to Customer Centricity
Customer centricity has become the vegetables of marketing. Everyone knows they should be doing more of it, and they say so, but they just aren't getting their proper daily dose.
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DX Digest: Mark Trenchard on Content for Customers #DXS15
“The business we’re in is about generating knowledge,” said Mark Trenchard, director of web services and digital experience for Stanford University School of Medicine. “I always see that as the highest-level product that humans produce.
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How Can You Reach Customers Who Don't Listen? #DXS15
Just between you and me and the screen on which you’re reading this, how many times do you block marketing and advertising — on your computer, your mobile device or your TV? Do you ever wonder if your customers do the same things with the materials you or your company
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Building Narratives: Unlock Meaning, Marketing and Innovation #DXS15
We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is.
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Discussion Point: How to Deliver Consistent DX #DXS15
Ask anyone from a Chief Marketing Officer or Chief Digital Officer to a MarTech integration guru to define digital experience and you'll get a lot of answers. You'll hear about the importance of technology. You'll hear about digital maturity. You'll hear about emotional connections. But what's
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The Essence of Great Experience #DXS15
Have you ever noticed how and when business processes become over generalized? Given my primary role as a public relations counselor, I have seen my fair share of terminology and jargon become part of the mainstream business vernacular. Forbes magazine has even gone so far as to create an annual
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These 10 People Are Customer Experience Leaders #CXDay
Go smile at a customer. Or better yet, find a way to make your digital customer experience a little more amazing. It's CX Day, the third annual event from the Wakefield, Mass.-based Customer Experience Professional Association, an organization co-founded by CMSWire contributor Bruce Temkin and Jeanne Bliss.
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'We're Knee Deep in the Digital Era' #GartnerSYM
Leading the charge in digital transformation, CIOs expect digital revenue to grow from 16 percent of business to 37 percent in the next five years.
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Hippo Explores the Evolution of Customer Experience
For me, it was the aha moment of the day. Nine hours of great talk about digital experience, including e-commerce and web content management systems, had passed. It all came together in the final hour hour at last Thursday's Hippo.Connect Boston conference. Who should own the customer experience,
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Overcoming Those DAM Customer Experience Obstacles
At the top of Robert Fulghum’s list of lessons learned in his bestselling "All I Really Need to Know I Learned in Kindergarten" is: “Share everything.” Fulghum’s advice applies directly to customer experience (CX), and here’s why: According to findings from McKinsey & Company, your brand and your customer
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