Articles
Tag: dxs15 (page 5)
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How Well Do You Serve Your Customers? #NCSW15
A great customer service experience means repeat customers. Making that happen requires more than just a friendly face or being attentive, however. In the digital age, memorable customer experiences flow from a variety of sources that vary by business and industry vertical.
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How Mature is Your Digital Experience? #DXS15
Quick — think of a modern organization — of any size — without a web presence. Hard to do, no? So when we try to pinpoint where organizations are with digital experience, it’s safe to say they’re all on the path. Digital Experience is the range of tools and processes
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DX Digest: Sheryl Pattek on the Customer Lifecycle #DXS15
Is a customer someone whose behaviors and business patterns you can track like a parcel? Can customers’ relationships with vendors and service providers become so focused that they can, for the most part, be automated? After all, what good is it for businesses to be transforming to an all-digital world
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Gartner Says These Vendors Lead in Digital Customer Analytics
CMOs need advanced analytical tools and techniques to understand digital experience, how prospects and customers behave and ultimately how to optimize marketing and advertising campaigns. In short, they need to understand strategic objectives, analyze processes and adopt the technology to support those processes to keep pace with channel-hopping prospects and customers. So
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Making Sense of Digital Customer Analytics
The major brands make it look easy to deliver amazing digital customer experiences. With big budgets, super agencies, massive marketing teams, technical expertise and complicated MarTech stacks, they’re perfectly poised to get the right message to the right audience at the right time.
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CMSWire Tweet Jam: Creating the CX Organization #CXMChat
What's the key to a successful business? Make your customers happy. It sounds simple, but that underscores all of the effort that goes into providing great customer experiences again and again.
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Why the CX Discussion Keeps Returning to Culture
It's been interesting to watch customer experience mature. The customer experience concept was born out of work consultants did across disciplines, including marketing, operations and customer service/support. They recognized that by understanding the lifecycle expectations customers had around value, trust, engagement and products, businesses could improve their performance.
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Isn't It Time for Better Customer Experiences? #DXS15
Imagine you and I are walking down the street and we’re talking on our cell phones. We’re having a great time catching up about family and friends and what’s going on at work.
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DX Digest: Mike Hughes on Customer Journey Mapping #DXS15
The idea that the interactions a company makes with its customer should follow a preferred path is not particularly new. The big shift revolves around what the preferences mean. A “journey” is no longer a preferred method for closing a sale.
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Don't Let Silos Destroy the Customer Experience
Every company has silos. They separate people from each other and from information — and generally speaking, the bigger the company, the bigger the silos. They can exist along regional, country, business unit, product team or other lines. Silos can even influence your digital operations.
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Your Digital Experience Is Only as Good as Your Technology
Tony Byrne has watched the evolution of web content management systems since 2001. That's the year he founded CMS Watch — a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. Over time, CMS Watch grew into a multi-channel research and advisory organization.
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Data Takes the Guesswork out of Customer Experience
Digital analytics are creating petabytes of new first- and third-party consumer insights on a daily basis. Improved data collection strategies mean that consumer activity can be tracked across multiple channels, both online and off — from initial impression through conversion and beyond.
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Advanced Analytics Can Drive Your Digital Experience
Just about every novice manager who has applied analytics to her campaigns and operations wonders about making the best use of the initial data collected. But the initial data is just an appetizer — a sampling of the kinds of insights a company can gather from a strategic commitment to
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Using Analytics to Personalize Your Digital Experience
Five years’ worth of surveys on digital analytics have led to some upbeat conclusions — and clear directives. Digital analytics is coming of age, and perceptive businesses are actualizing its insights.
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