Articles
Tag: dxs16 (page 6)
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7 Great Digital Experience Conferences You Can Still Attend in 2016
In a world of digital experiences fueled by augmented reality, artificial intelligence, remote meetings, video conferences, texts, online chat, social networks, email, collaboration platforms and the occasional phone call, sometimes you just have to catch your breath, pull the plugs and ask yourself a few serious questions.
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Forrester: How to Use Analytics, Strategy to Navigate the DX Landscape
Forrester analyst Mark Grannan is a key industry expert to follow if you’re interested in understanding the evolving world of digital experience (DX).
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Jahia to Marketers: Put People Before the Hard, Cold Data You Collect
Kevin Cochrane believes in people; specifically, he thinks every bit of business success is powered by human success. Good marketers connect with people. Great marketers engage with people over time through one-to-one relationships and deliver consistent digital customer experiences.
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DX Leaders: People and Process First, Then Focus on the Technology
John Horodyski knows digital asset management (DAM) inside and out. As partner with New York City-based Optimity Advisors, Horodyski advises clients on the strategies and foundational elements required to get their "digital houses in order.
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DX Leaders: Balance Your Quantitative Data With Qualitative Insights
Pierre DeBois is the founder of Gary, Ind.-based Zimana, a small business digital analytics consultancy. His goal is to help companies optimize their campaigns and operations through a strategic commitment to advanced digital analytics and social media strategy.
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Microsoft's Monster Deal & Frankenstein Digital Experiences
Scot Wheeler, vice president of marketing insights for Leapfrog Online, has a warning for anyone orchestrating digital customer experiences: Stop creating Frankenstein experiences built on the business’ terms — and start building experiences on the customers' terms. Read more. Top Stories What else got us talking this week:
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DX Leaders: Stop Forcing Customers into 'Frankenstein' Digital Experiences
As vice president of marketing insights for Leapfrog Online , Scot Wheeler knows what works when it comes to creating a good customer experience. He's been at the forefront of marketing, technology and analytics for more than 20 years.
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DX Leaders: Digital Transformation Starts With Cultural Change
Phil Kemelor has spent years at the intersection of marketing, content and customer service, leveraging analytics to guide digital strategy. After careers in journalism, marketing and university research, he combined what were at the time new technologies to create the country’s second largest subscription newsletter publisher.
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The Upside of Darwinian MarTech Soup & More Great Stories
Scott Brinker — the Godfather of MarTech — knows all too well the complexity of the marketing technology landscape. He created the famous supergraphic that now lists more than 3,500 MarTech companies.
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DX Leaders: 'Embrace the Potential of MarTech'
Scott Brinker knows all too well the complexity of the marketing technology landscape. He created the famous supergraphic that now lists more than 3,500 MarTech companies. Editor of chiefmartec.com and co-founder and CTO of Boston-based ion interactive, Brinker unveiled his latest MarTech landscape monster graphic in March
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DX Leaders: 'We're Living and Breathing in a Digital World'
Mayur Gupta crafts the vision and strategy for Healthgrades, one of the largest digital marketplace platforms in health care. As a senior vice president, he is responsible for crafting seamless omnichannel experiences and always-on patient engagement.
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DX Leaders: ‘Develop Workflow Processes to Handle Publishing Tasks'
Whether you’re Microsoft or part of a two-person tech startup renting space somewhere in Silicon Valley, you have to have an engaging homepage. The magic to make that happen isn’t always there, though. You have production, web developers, marketers, content management system administrators, IT and others involved. Jeff Litvak sits
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Why It's So Important to Attend B2B Industry Events
Go figure. At a time when so much business and related relationships are conducted online, face-to-face events have never been more popular — a reality underscored by London-based UBM's $17.6 million acquisition of Joe Pulizzi 's Cleveland-based Content Marketing Institute (CMI) this year.
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DX Leaders: 'Keep a Laser Focus on Data'
As Chief Marketing Officer for San Francisco-based SparkPost, Josh Aberant is an advocate for adoption of the company’s cloud email infrastructure. SparkPost is a cloud-based transactional email solutions, with a customer base that includes Salesforce, Twitter, Comcast and Oracle.
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