Articles
Tag: ecommerce (page 3)
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The Psychology Behind Custom Product Purchases
Custom products are nothing new, but ecommerce firms are discovering the additional revenue potential that can be generated from online product customization.
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Why the Future of Life Sciences Is Digital and Direct-to-Consumer
For decades, directly connecting with healthcare customers was not front and center in life sciences. That is changing.
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Why Combining Real-Time and Batch Data Is the Only Way to Keep Customers Engaged
Combining real-time customer activity with historical data is the only way marketers can ensure they take each customer’s complexity into account.
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How Ecommerce Changed Marketing’s Drills vs. Hole Debate
When we sell high-value, complex products online, whether it’s a bicycle, smartphone or Stain.Robo, we need to invest more in educational content.
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Augmented Reality Brings the Customer Experience Home
With COVID-19, there's been a rush of interest in transforming retail shopping environments into augmented experiences for shoppers.
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How Do You Stand Out in a Technology-Saturated Marketplace?
The goal of a number of ecommerce sites appears to be “the more technology, the better.” Unfortunately it often gets in the way of customers' goals.
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How Has the Customer Journey Shifted?
Shelter-in-place rules resulted in businesses closing, and others adopting online or hybrid online/curbside pickup ordering, changing the customer journey.
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Product Information Management Is Painful Without a Single Source of Truth
Many B2B technology marketers dub their platform a “single source of truth.” It’s a bit grandiose, isn’t it?
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Using a CDP as a CRM Misses the Point – and the Potential
CDPs are both one of the most disappointing investments brands made last year and the number one investment they want to make. Why the disparity?
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Is it Time for Your Brand to Add a Direct to Consumer Channel?
The goal of adding a DTC channel isn't to cut out retail sales or disrupt relationships with distributors. Rather, it's to meet customers where they are.
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Is Live Streaming Ecommerce the Next Thing?
The live shopping trend surpassed $61 billion in transactions last year, and is expected to more than double in 2020. Can this get businesses selling again?
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Scalability During Unexpected Demand
Modern architectures can prevent server overload and capture revenue during unexpected traffic surges.
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We Need to Get Our PIM Houses in Order
As midsize businesses grow online sales, they discover the limitations of managing tens of thousands of SKUs on spreadsheets.
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What Is Voice Commerce Missing?
Voice commerce hasn't exactly changed the face of ecommerce as we know it. What gives?
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