Articles
Tag: ecommerce (page 5)
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MailChimp Gives Away Its Marketing Automation Tools
MailChimp is giving away the goods. Namely, its automated marketing email capabilities — previously only available at extra cost — are now being offered gratis to all of its 15 milli
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Why Measuring Conversion Rates Limits Success (And How to Fix It)
Kobe Bryant and Magic Johnson are both all-time great guards who played for the Los Angeles Lakers. Bryant is one of the highest-scoring players in league history with 25 points per game, and Johnson
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Signs an Ecommerce Site Clearly Doesn't Want Your Business
I don't normally spend too much of my free time thinking about my friend’s cycling shorts. In fact, I can honestly say I’d given the subject zero attention until last week. We were b
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BloomReach, Post-Hippo Acquisition, Unveils Digital Experience Platform
BloomReach debuted its first major product release since its acquisition of open-source enterprise content management provider Hippo last October. The release integrates BloomReach's machine-lea
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The Golden Rule of Ecommerce Website Design: Don't Confuse Your Customers
Have you ever walked into a friend’s house and realized he has completely rearranged his furniture? Or gone to your favorite grocery store, only to find they reorganized the aisles, and your pro
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Surprise! Your Customers Still Want to Speak to Humans
Today’s online retailers are often focused on providing consumers with increasingly sophisticated digital tools to help shorten the buying cycle and reduce friction when shopping online. D
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Decaying Trust in the Internet Has Worrying Implications for Ecommerce
Forty-nine percent of respondents said their main reason for not shopping online was lack of trust. This telling statistic was one of many more uncovered in a global survey conducted by Ipso
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Facebook, Google and Snapchat Jockey for US Messaging Dominance
In late 2015, consumer use of messaging apps overtook social networks as the primary use for the smartphone, already the primary computing device for most Americans. In fact, a survey commissioned by
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Google Analytics Ties Site Quality to Sales with Session Quality Reports
Every marketer understands that maintaining product and service quality is paramount because it reassures customers that features and performance will remain consistent, both across users and over tim
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Are You Ready for Voice-Controlled Ecommerce?
With millions of Echo and Echo Dot devices sold last holiday season, and a projected 10 million units in homes by the end of 2017, it’s clear that Amazon’s voice-activated personal assista
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4 Digital Ad Inflection Points Marketers Can't Ignore
The past two years have resulted in brutal turbulence for retailers who face a continuing threat to their brick-and-mortar business, increasing consolidation by behemoth one-stop sellers, and a dizzyi
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The Most Important Metric in Retail? Happiness
What is the ultimate currency in retail? Happiness. Many of you, like me, probably remember when retail was still called retail. At that time, we all agreed “retail is detail.” But w
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Amazon Business Is Coming For You, Distributors
When Amazon debuted AmazonSupply in 2012, it was clear the company was looking to use B2B sales as a growth lever in its quest to dominate ecommerce. So it didn't come as much of a surprise when
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How E-Retailers Can Improve CX for New Moms (and Profit in the Process)
So, I’m about to be a new mom again. As with my other children, I made big plans to get all my neonatal shopping done before the birth. This time, I schemed; I would use my online shopping prowe
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