Articles
Tag: ecommerce (page 5)
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Google Analytics Ties Site Quality to Sales with Session Quality Reports
Every marketer understands that maintaining product and service quality is paramount because it reassures customers that features and performance will remain consistent, both across users and over time. Maintaining high levels of quality is challenging but necessary.
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Are You Ready for Voice-Controlled Ecommerce?
With millions of Echo and Echo Dot devices sold last holiday season, and a projected 10 million units in homes by the end of 2017, it’s clear that Amazon’s voice-activated personal assistant, Alexa, is rapidly gaining widespread consumer adoption.
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4 Digital Ad Inflection Points Marketers Can't Ignore
The past two years have resulted in brutal turbulence for retailers who face a continuing threat to their brick-and-mortar business, increasing consolidation by behemoth one-stop sellers, and a dizzying array of tools and solution providers all promising to be the digital-marketing holy grail.
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The Most Important Metric in Retail? Happiness
What is the ultimate currency in retail? Happiness. Many of you, like me, probably remember when retail was still called retail. At that time, we all agreed “retail is detail.” But with the rise of ecommerce and mobile, we became convinced that omnichannel or omni-commerce is the ultimate goal.
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Amazon Business Is Coming For You, Distributors
When Amazon debuted AmazonSupply in 2012, it was clear the company was looking to use B2B sales as a growth lever in its quest to dominate ecommerce. So it didn't come as much of a surprise when the company was selling over 2 million stock keeping units (SKU) by 2014.
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How E-Retailers Can Improve CX for New Moms (and Profit in the Process)
So, I’m about to be a new mom again. As with my other children, I made big plans to get all my neonatal shopping done before the birth.
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Why Amazon Acquired Souq.com
On Tuesday, Amazon acquired Souq.com, the biggest ecommerce player in the Middle East. Founded in 2005 by CEO Ronaldo Mouchawar, Dubai, United Arab Emirates-based Souq was already referred to as "the Amazon of the Middle East.
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Ecommerce Innovation Builds Your Competitive Advantage
Ecommerce companies are jumping into strategies pioneered by the content industry to differentiate themselves from the competition. As I discussed in my previous post, we’re seeing tried-and-true tactics from the content side, such as consistent customer journeys and omnichannel content re-use, permeating the ecommerce world.
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SAP Hybris, Intershop, Insite Software Lead Forrester's B2B Commerce Wave
Forrester has named SAP Hybris, Intershop and Insite Software as leaders in its industry report on B2B commerce suites. All three companies were named leaders in Forrester's last report in 2015. Two other leaders from that 2015 report — IBM and Oracle — did not keep their top ranking.
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It's Content's Turn to Lead Ecommerce Innovation
Over the last few years, the general (and accurate, in my opinion) consensus was that the ecommerce market steered the innovation path of enterprise technology.
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How AI Is Challenging Ecommerce Relationships
Artificial intelligence (AI) is not just transforming ecommerce. It’s also breaking down barriers and challenging assumptions on buyer-seller interactions. Ecommerce came about because the internet made it easy to find what you were looking for.
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Turn Your Ecommerce Site Into a Revenue-Generating Tour De Force
The competitive landscape in ecommerce is extremely fierce. There are numerous factors impacting success including site performance and design, the right products and strong brand and company reputation. Increasingly, one of the most basic ecommerce site functions — search — is assuming a much more prominent role in defining success.
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When it Comes to Digital Experiences, We Ain't Seen Nothing Yet
In January, Walmart hired a new CIO and Executive Vice President from GE. Clay Johnson was brought on to oversee and unify Walmart’s entire customer experience, both in-store and online.
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What Happens When Brick-and-Mortar Gets Rid of the Products?
Imagine this scene: On the hunt for a new couch, you walk into a furniture retailer. But instead of being surrounded by chairs or loveseats, you see shoppers peering into virtual reality headsets at stations throughout the store.
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