Articles
Tag: ecommerce (page 8)
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Is Virtual Reality the Next Frontier for E-Commerce?
You’re standing in the middle of your favorite clothing store, looking around at the shelves of jeans, shirts and accessories. You walk to a rack of T-Shirts and flick through to one that catches your eye — the store has it in your size.
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How To Use Analytic Alerts to Improve E-Commerce Sales
Your smartphone receives push notifications from apps of all sorts. So shouldn't you get similar notifications when monitoring e-commerce activity? If you answered "especially in regard to analytics," then you deserve to be at the head of the class.
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A Great E-Commerce Site is More Than a Pretty Face
E-commerce continues to evolve at a rapid rate. "Mobile-ized" consumers, high expectations of online experiences (hello, millennials!) and increasing levels of competition all put pressure on brands to keep up.
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The Digital Dash: Strategies to Keep Pace With Your Customers
This was the summer of e-commerce shakeups. Walmart bought online retailer Jet.com for $3 billion to boost e-commerce and grab more share of consumers’ wallets. And Macy’s announced the closing of 100 of its 675 stores as it deals with weak sales in many locations.
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E-Commerce Moves from Transactions to Relationships
If you sell stuff via e-commerce, you’ve probably noticed … it’s getting pretty crowded out there. With potential competitors popping up everywhere, plus the clutter of more than one billion web sites with nearly five billion web pages, it's becoming harder and harder to stand out from the virtual crowd
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Location-Based Tools Level the Online-Offline Playing Field
The e-commerce world just got real. Amazon and other online e-commerce giants are accelerating their efforts to open physical outlets while the world’s largest physical retailers are streamlining store operations and finally doubling down on digital.
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Put Exceptional Digital Experience in Your Customers' Hands
We live in an age of physical and digital convergence — when traditional in-store shopping is paired with the use of mobile devices for viewing, comparing and purchasing products. To be sure, brick-and-mortar stores remain the cornerstone of the retail environment. According to research from A.T. Kearney, 90 percent
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Brick and Mortar Shopping Gets a Hearty Dose of Digital
Traditional brick and mortar retailers have felt the threat coming from e-commerce and digital experience for years now. But digital investments in both in-store and online represent the most strategic and critical areas of growth for leading retailers.
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5 Ways to Build Beautiful Customer Relationships
Technology has become a permanent fixture in our lives but using it to create a relationship that works for both sides takes care and consideration. How can you transform a budding attraction into a fully formed customer journey? Here are five key principles for building and deepening lasting customer relationships:
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Stop Ruining the Digital Customer Experience
All too often, companies place the needs of marketing over the customer sales experience. It’s almost as if they don’t realize that the two are inextricably intertwined. The resulting digital experience — be it browser or mobile — acts to drive customers away rather than instilling confidence in their purchase.
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Speeding Mobile Checkout Can Save Sales
You’ve been there. After pushing the purchase button, the only reward is a continuously looping circle that indicates the transaction is still processing. That’s when you’re likely to just lock your phone and move on. And once the items are out of sight, they might just be out of mind.
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Sorry to Say Marketers, But Pokemon Go is Shaping Your Future
Millions of people around the world are running around in circles, eyes glued to their phones as they try to capture small virtual monsters. I am, of course, talking about Pokemon GO. Since its release on July 5, the mobile game has grown to the point where it averages $2.5 million a day in revenue.
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China's Thriving On-Demand Economy Offers Lessons For Us All
The on-demand service economy — also known as the online to offline (O2O) market — was virtually unheard of five years ago. In the ensuing years it's gone from investment darling, to reports of its imminent implosion and back again.
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How to Infuse E-Commerce with Personality & Humanity
Last week my girlfriend and I went shopping in Plaza Midwood, a trendy neighborhood two or three miles away from uptown Charlotte, N.C. We ended up at a boutique shop called Moxie across the street from a hipster general store crowded with tattooed twentysomethings day-drinking.
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