Articles
Tag: ecommerce (page 9)
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Shopware Pushes Toward Fully Open Source E-Commerce Platform
E-commerce and open source development moved closer together with the release of Shopware’s online retail platform v5.2 this week. The Schöppingen, Germany e-commerce software developer claims it has pushed its own boundaries in a “major step” toward a fully open source model.
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Online, Offline - Who Cares? Present One Brand Experience
A mobile phone in our pockets, a Fitbit on our wrists, in-car nav and digital radio options, OpenTable reservations, showrooming in-store, Apple Pay at checkout and Netflix on our TVs: we are truly online all the time.
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The Big Missing Piece of That Salesforce-Demandware Deal
Salesforce swallowed e-commerce vendor Demandware whole. It embraced its $2.8 billion snack and moved on. Nothing more to see here, right? Sort of. Except in the aftermath of the deal people started asking questions. Yes, Demandware is an e-commerce vendor and will ultimately fit nicely into the Salesforce portfolio.
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Align Your Online and Offline CX for Bottom Line Results
It’s not news that today’s customers expect a consistently branded experience with access to personally relevant content across all touchpoints from computer to smartphone to kiosk to store.
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3 Ways E-Commerce Sites Can Avoid Being Creepy
Excuse me for stating the obvious but your customers don't want to be treated like anonymous faces in a massive crowd.
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Website Publishing Platform Digs Deeper Into Analytics
New York City-based Squarespace, best knows for its website publishing platform, is taking a deeper dive into e-commerce with the release of an upgraded analytics application.
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Convert Online Traffic into Showroom Traffic
As online sales boom and online stores continue to proliferate, foot traffic to retailers’ storefronts is shrinking. For companies in the considered purchase category, the competition for showroom traffic is fierce. Whether it results in an offline or online purchase, most buyer journeys start with a keyword search online.
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Tag, You're Not It: How AI Improves Website CX
As product catalogs continue to get larger and larger, e-commerce sites need to provide shoppers better ways to navigate through their inventory. One of the most common methods applied right now is product tagging. Generally, product tagging operations are completed by huge teams of interns or crowdsourcing providers.
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Rackspace Targets Magento E-Commerce Sites on AWS
Rackspace Digital wants to improve the managed Magento e-commerce experience with the introduction of Managed Environments for Magento operating on Amazon Web Services (AWS). It is also wants to better manage the financing and support of Magento, an open-source e-commerce platform, and other applications Rackspace supports through new support and
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Salesforce Enters E-Commerce Space with $2.8B Demandware Buy
It's acquisition week in the tech world. Just a day after Vista Equity Partners announced its intention to acquire marketing automation provider Marketo for $1.79 billion, Salesforce flexed its billion-dollar wallet too, announcing plans to acquire e-commerce platform Demandware for $2.8 billion.
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Retailers: Brace for the Rise of Bluetooth Beacons
Digital coupons based around location-aware delivery mechanisms like NFC (Near Field Communication), WiFi and GPS typically enjoy far higher redemption rates than those without, particularly in the form of impulse purchases.
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3 Guiding Principles for Predictive Analytics Success
The retail industry has become intensely competitive, dotted with name brand incumbents, disruptive e-commerce challengers, boutique establishments and everything in between. Naturally, this hyper-competitive environment empowers customers to demand more choices and options than ever before, ultimately leading to downward pressure on retailer margins.
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UK Firm's 'Customer Struggle Score' Tracks Website Behaviors
Norwich, UK-based SessionCam, provider of an analytics tool that allows you to watch recordings of your website visitors, just released a new product to help marketers enhance conversion rate optimization (CRO). Its Customer Struggle Score (CS Score) applies advanced machine-learning to identify obstacles to customer engagement during online shopping sessions.
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SAP Targets Small Businesses with New Cloud Solution
Meet SAP Anywhere
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