Articles
Tag: ecommerce (page 9)
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Why Measuring Conversion Rates Limits Success (And How to Fix It)
Kobe Bryant and Magic Johnson are both all-time great guards who played for the Los Angeles Lakers. Bryant is one of the highest-scoring players in league history with 25 points per game, and Johnson averaged 19.5 points per game.
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Signs an Ecommerce Site Clearly Doesn't Want Your Business
I don't normally spend too much of my free time thinking about my friend’s cycling shorts. In fact, I can honestly say I’d given the subject zero attention until last week.
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The Golden Rule of Ecommerce Website Design: Don't Confuse Your Customers
Have you ever walked into a friend’s house and realized he has completely rearranged his furniture? Or gone to your favorite grocery store, only to find they reorganized the aisles, and your produce, pasta sauce and snacks are no longer in the same spot? It’s jarring, right? This isn’t how I remember things! You might say
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Your Mobile Ecommerce Strategy: Smart, Focused and Personalized
Personalization can play a big part in any mobile ecommerce strategy, but only if you remember the golden rule: personalization is a two-way street. For your customer, it’s a way to receive relevant content and offers so they can make decisions more quickly.
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10 Signs You're Ready for a Web CMS Upgrade
Your marketing strategy is in place and you’ve got the tools to get the results you want. You’re starting to translate into multiple languages and wondering how you can integrate all your systems to create brand and message consistency across all channels.
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How to Align E-Commerce with Your Business Strategy
Even if a retailer has the hottest product, the lowest price and the fastest shipping, if their digital and non-digital experiences lack coherence they risk alienating existing and would-be buyers. Unfortunately, this happens all too frequently.
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My E-Commerce Selling Tip: Be Human
Let’s start with an uncomfortable truth: e-commerce companies stink at being human. Not all of them of course. Standouts do exist. Unfortunately, for the vast majority of e-commerce businesses … it’s a losing battle.
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Go Mobile (and Personalized) for 2016 Holiday Retailing Success
The only things that holiday shoppers want this year are personalization, convenience and mobile — in short, everything — but if you’re a retailer, don't let that intimidate you.
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Brick and Mortar: Reports of Its Death Are Greatly Exaggerated
Retail headlines in the last few years have convinced us that online is killing brick and mortar and that Amazon is taking over. Newsflash: this is a fallacy — and there’s proof. According to data from A.T. Kearney (pdf), 90 percent of all retail sales are transacted in-store and 95
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Personalization Comes to Retail with Big Data, IoT and Augmented Reality
We’ve been told that we are special ever since we're little, but how special are we? I challenge you to find another person in the world that is exactly like you. That person probably doesn’t exist.
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Use Context to Offer Unique Customer Experiences
Imagine 10 retail customers — men and women of varying ages, incomes and backgrounds — each in the market for different products at a single retailer, and each at a distinct stage in their purchasing process.
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It Takes a Team to Deliver Winning Digital Commerce Experiences
Digital marketing experience and transactional commerce are becoming increasingly entwined, resulting in a new set of opportunities, challenges and practices. Delivering excellent commerce experiences requires business alignment across all channels, touch points and devices.
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Criteo Acquires E-Commerce Ad Tech Provider HookLogic for $250M
Paris-based advertising and marketing technology provider Criteo plans to acquire an e-commerce advertising platform for $250 million, the company announced today. Criteo's acquisition of New York City-based HookLogic will help Criteo users connect retail e-commerce sites with brands via sponsored product ads, company officials said.
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3 Ways to Close Gaps in the Customer Journey
Today’s customers rule their shopping experience. They research, browse, compare and purchase at any given moment and from every kind of device. This always-available digital connection has caused consumers to expect personalized experiences delivered by brands that understand their unique wants and needs — quite the customer mandate.
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