Articles
Tag: eloqua (page 2)
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Oracle Partners with Bizo to Add Display, Social Ads to Multi-Channel Campaigns
Oracle continues to integrate the Eloqua technology it bought nearly a year ago. As it does, it's extending some of the existing Eloqua capability by partnering with Bizo to run multi-channel campaigns that include display ads and social media.
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Breaking Bad Habits in Lead Generation
If you’re attending Eloqua Experience in San Francisco later this week, then chances are you’ve heard one of the most exciting pieces of news about the conference. Vince Gilligan, creator of the hit TV series Breaking Bad, is one of the conference’s keynote speakers.
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Oracle Gets Cloudy Again with Compendium Purchase
Oracle is making another cloudy bet with its announcement this morning that it has acquired cloud-based marketing content vendor Compendium. Terms of the deal were not made public. In June 2012, Compendium and Eloqua announced a new integration between Compendium’s content marketing platform and Eloqua’s Marketing Automation solution.
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Oracle Eloqua Report Contends SMBs Need Marketing Tech More than Big Firms
Small-to-medium size businesses (SMBs) are grabbing onto modern marketing techniques, according to a new report conducted by BtoB magazine and sponsored by marketing automation provider Oracle Eloqua. But the report makes a weak case that SMBs have a greater need for marketing tech than larger companies. “SMBs: Maximizing Synergies in Technology, Branding, Customer Interaction ” examines what
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Oracle Commerce, Social + Eloqua Integration Update #oow13
Larry Ellison may have embraced the cloud, but the reality is it still takes at least a year or more to integrate complex enterprise technology, and we've got updates on the status of tools like ATG Web Commerce, Eloqua, Vitrue and Involver.
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Oracle Customer Experience Strategy Aligns Social with Cloud #oow13
Oracle's social, cloud and customer experience strategies have gained a bit more clarity this week at OpenWorld 2013, and what those parts of Oracle's business all have in common is they are imparting themselves on all other parts of the company.
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Oracle Eloqua AppCloud Moves to Open Marketing Community Topliners
Oracle is moving its Eloqua AppCloud marketing automation system to an open marketing community site called Topliners, and it allows marketers access to apps, but also the ability to track, share and discuss them. Topliners Community for Marketers Topliners is a community site for discussing, tracking and sharing marketing tips and trends, and
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Gartner's Magic Quadrant for Lead Management: Marketo, Oracle(Eloqua) Dominate
To see CRM as a market made up of one single type of technology would be a mistake. There are many different technologies in the CRM mix and the technology that is really driving growth, according to Gartner, is lead management. Lead Management In its recently released Magic Quadrant for Lead Management, Gartner identifies it
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Marketing Automation Provider Marketo Seeks to Fund Growth with US$ 75M IPO
Marketing automation software vendor Marketo has filed with the Securities and Exchange Commission (SEC) for a US$ 75 million IPO. If approved, Marketo plans to trade on the NASDAQ exchange under the symbol “MKTO.” In its S-1 filing, underwritten by Goldman, Sachs & Co.
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Report: The Modern Marketer, Real vs Ideal
Eloqua has released a new report that looks at the "modern" marketer. Despite adopting a more social and digital approach to marketing, these individuals still have a lot to learn in order to reach their "ideal" goal. The report “Defining the Modern Marketer: From Real to Ideal, ” was
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Oracle Acquired Eloqua: So Now What?
With Oracle's acquisition of marketing automation provider Eloqua, what's the integration plan? It's wide and far reaching. The CXM Life Cycle There are two things Oracle wants us to know it for, aside from its middleware and database technology. Those things are customer experience and the cloud.
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EPiServer Debuts Silverpop Marketing Automation Integration
What's a powerful Web CMS vendor to do without a built in, advanced email and social marketing tool? Build their own? Nonsense, EPiServer says.
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Infusionsoft Nets Big Investment for Small Business Marketing Automation
Infusionsoft, a marketing automation vendor, has announced it raised US $54 million from investment firm Goldman Sachs. The company will use the cash to continue focusing on small businesses with up to 25 employees.
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Oracle Buys Eloqua, Cloud Based Marketing Automation Company, for $871 Million
One of the biggest names in IT, Oracle, has announced it plans to purchase Eloqua, a cloud based Marketing Automation provider that had been positioning itself as a revenue performance management company. Yes, Oracle CEO Larry Ellison said he wouldn't be making any big moves back at OpenWorld this fall (heard
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