Articles
Digital marketing is constantly changing, but there are some foundational categories of digital marketing you need to have a strong grasp of to thrive.
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The good news is our email usage is going down. The bad news? Chat is going up.
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Marketers are infamous for equating correlation and causation. But there's a wildcard factor that marketers don't like to acknowledge: serendipity.
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While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors.
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It doesn’t matter how great your product or service is, if you can’t market it to the right people, nobody will use it, making a solid marketing strategy a must
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The artificial intelligence use case for email marketing is gaining steam. How are marketers putting it to use?
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We marketers cruise along in campaigns, not knowing whether there’s safety or danger just around the corner. Here's how to address those blind spots.
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Subject lines are the first thing recipients see in their inbox. They need to grab the readers' attention and make them want more.
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Klaviyo, a customer data and marketing automation platform, has announced that it has raised a $320 million Series D round of funding.
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In this week’s CX newsbyte, Microsoft and Talkdesk deepens contact center integration, Adobe shares announcements from Adobe Summit and more.
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Consumers are starting to feel the effects of too much screen time. What do marketers need to change to combat this digital fatigue?
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In our latest edition of CX Decoded, we catch up with Liz Miller and Nicole France of Constellation about marketing bad behaviors.
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Digital marketing has brought more effective communication with customers, but it's also brought a new set of challenges, cultural sensitivity in advertising.
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The attack on Microsoft Exchange has had global repercussions, although the full extent of the damage is still unclear.
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