Articles
With so many teams working remotely, one question once again rears its head: how do we break the email habit?
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Brands have an opportunity right now to create new digital experiences that nurture relationships and instill trust and human connection.
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HubSpot has reported data on marketing emails that show send rates and open rates are higher in the last two months. Why?
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Marketing is challenging in the best of times. The coronavirus has added communications challenges, budgetary constraints and a push to all digital to the list.
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When was the last time you thought, "This email is a record, I need to label it and file it in our company repository for three years?"
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Email response times play a critical role in building trust between the sender (customers) and the recipient (your business).
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Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
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Unfortunately there's no magical formula for how frequently brands should email prospects, but marketers can take steps to ensure their emails provide value.
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At OptIn '19 this week, a panel shared interesting examples of how brands can use Google's AMP for Email to improve customer's experiences.
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In this week's news roundup, Oracle announces another collaboration, this time with Box, new research shows email is thriving in the digital workplace and more.
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Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers.
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Digital workplace news from ShareGate, Google, Slack and Microsoft in this week's news round up.
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If IT and business leaders don’t take internal communications seriously, they'll see the digital workplace splinter into even more channels.
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Very few people are anxious to be added to more email mailing lists.
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