Articles
Tag: email (page 7)
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Nimble's New Add-In Takes the 'Cold' out of Cold-Calling
Microsoft wasn't the only company making announcements during its Inspire partner conference last week. Its partners got into the action as well, announcing a number of releases and additions for Microsoft products. Of these, Nimble’s new add-in for Office 365 and Outlook stands out.
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Déjà Vu: Microsoft Releases 'Free' Connections Email Marketing Tool
Think ‘free’ and you don’t generally think Microsoft. That, however, is about to change. During its Inspire partner conference taking place this week in Washington, D.C., the Redmond, Wash.-based company announced the release of Connections, a free email marketing app.
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Information Overload Comes in 3 Flavors: Here's How to Combat It
According to the latest Nielsen Total Audience Report, US adults spend almost 11 hours a day consuming media. That translates to 70 percent of waking time.
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Verizon Closes Yahoo Deal, Announces Layoffs
Verizon closed its $4.5 billion acquisition of Yahoo’s core business this week and with it came Yahoo CEO Marissa Mayer's resignation and news of layoffs. Reuters news agency reported Verizon will slash at least 2,000 jobs as it integrates Yahoo into AOL, which Verizon bought two years ago.
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MailChimp Brings Free Marketing Automation to PrestaShop Ecommerce
MailChimp is on a roll. Two months ago, it started offering its marketing automation tools for free. Now it's offering ecommerce solution PrestaShop consumers free integration with MailChimps marketing tools. Paris-based PrestaShop is a free, open source ecommerce solution. The software is published under the Open Software License
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New Google Tab Surfaces Personal Data in Search Results
Holiday weekends aren't normally a time when vendors upgrade or release new products. However, this Memorial Day weekend, Google made an exception. It added a new Personal Tab to its search engine to help users find personal information more effectively.
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MailChimp Gives Away Its Marketing Automation Tools
MailChimp is giving away the goods. Namely, its automated marketing email capabilities — previously only available at extra cost — are now being offered gratis to all of its 15 million existing customers.
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Do Right By Your Email Subscribers and They'll Do Right By You
Every marketing team worth its weight in retweets knows the value of email marketing. Even those who believe that email is dying a slow death admit that — for now at least — email marketing still works. But for the naysayers, here’s where email marketing stands in 2017. The Abridged Case for Email Marketing Building an
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Microsoft's ‘Salesforce Light’ Adds Bing, Cortana, Flow
Microsoft started rolling out its Outlook Customer Manager (OCM) for general release this week, adding a few updates to what it had initially previewed last November. The initial release provided an OCM iOS app and cloud-based customer relationship management solution designed for small businesses.
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Email Isn't the Enemy, The Fight For Our Limited Attention Is
Is email really a scourge that needs to be eradicated? If you read the popular business press in the last few weeks, you just might think so. A recent Wall Street Journal article, "Beware Collaboration-Tool Overload," quotes an enterprise IT manager boasting that by adopting the new Microsoft
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Campaign Monitor Acquires Tagga to Better Leverage Behavioral Data
Campaign Monitor has acquired customer data platform provider Tagga in a deal designed to help users "democratize behavioral customer data." Campaign Monitor, which has offices in Sydney, San Francisco, New York City and London, expects Tagga's technology to help it better leverage data within its email marketing platform. Terms
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Email Volume Climbs, Kentico Single CMS Product, More News
The reports of the death of email are apparently exaggerated. Email volume rose 14 percent in the last quarter of 2016 year-over-year, according to Experian, a Dublin-based global information services group.
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Ex-Salesforce Exec Leaves 'Best Software Company in the World' to Run Sigstr
Over the past 12 years, Bryan Wade has built "the rocket ship of email" at ExactTarget and then "joined the mothership" at Salesforce, where he was most recently Chief Product Officer of Salesforce Marketing Cloud.
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How to Get Started With Interactive Email
What if your email audience always looked forward to encountering your brand in the inbox? The idea of hitting the right notes with your subscribers shouldn’t feel too far off: In today’s marketing landscape, brands seek to cultivate genuine relationships with subscribers, often going to lengths to avoid sending repetitive,
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