Tag: exacttarget (page 2)

Gartner Campaign Management MQ: SAP Challenges, Sitecore, ExactTarget, Adobe Impress

David Roe | Jun 10, 2013

If the Leader’s Quadrant in Gartner’s Multichannel Campaign Management Magic Quadrant (MCCM) is unchanged since last year, there are still some very impressive offerings in the other quadrants. Last week we looked at the market generally and saw that it is dominated by established vendors who are offering all-round MCCM

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ExactTarget Adds MobilePush, a Power Push Notification App to Mobile Marketing Suite

Katie Ingram | Jan 30, 2013

Cross-channel marketing automation provider, ExactTarget has announced a new mobile marketing tool, MobilePush. With this addition, the company adds a power push notification feature to its mobile marketing platform. Mobile Here and Mobile There Mobile is everywhere. From smartphones to tablets, almost everyone has a compact computing and communication device.

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Cross-Channel Marketing Study Says Many Marketing Teams Poorly Equipped

Katie Ingram | Nov 12, 2012

A new report on cross-channel marketing has determined that while this approach is being embraced by marketers, there are still many problems that keep it from being a completely successful venture. The report, "The Key to Successful Cross-Channel Marketing," was commissioned by Exact Target, an email marketing and

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ExactTarget Acquires Marketing Automation Provider Pardot for US$95.5m

Barb Mosher Zinck | Oct 12, 2012

Is this the beginning of the consolidation of vendors in the digital marketing arena? ExactTarget has acquired not only Pardot for the hefty sum of US$ 95.5 million, but also it also picked up iGoDigital for predictive analytics. Redefining Marketing Automation That's what ExactTarget says it is doing by bringing

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Compendium Teams with ExactTarget to Ease Repurposing Marketing Content

Dan Berthiaume | Jun 5, 2012

Content marketing platform provider Compendium and cross-channel marketing solutions vendor ExactTarget are integrating their applications in an effort to ease the process of repurposing marketing content for use in email and digital campaigns. As a result of the integration, Compendium users will now be able to transfer the content they

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New Year, New You! CoTweet Becomes SocialEngage

Courtney Garcia | Jan 19, 2012

CoTweet got a revamp this week, as interactive marketing provider ExactTarget announced the launch of SocialEngage, a new and improved version of the social media management platform’s former self. The makeover promises to expand business potential, but survey so far appears skeptical of the hype.

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