Articles

Tag: facebook (page 5)

  • Google Acquires Facebook Marketing Firm Toro

    Google is back on the acquisition trail. Late last night it announced it had bought Toro, a startup that enables developers to market their apps on Facebook.

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  • Microsoft Boots Google and Facebook in Favor of Skype

    Microsoft is pushing Google Chat and Facebook Chat out of Outlook.com. Not surprisingly, it is urging those that need a chat application in Outlook.com to look to its own option, Skype. In a statement emailed to Outlook.

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  • Marketers Are Mastering Digital Advertising, Adobe Suggests

    Adobe's fourth quarter 2014 Digital Advertising Report  shows digital advertising is becoming increasingly efficient — and that smart advertisers understand the nuances of customer behaviors, including the top days of the week for search. The report analyzed search and social media data and trends around Google, Yahoo/Bing and Facebook.

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  • True or False: Social Media Marketing Works

    As someone who earns a living helping B2B marketers make social media work, I was surprised by a recent claim from Forrester Research. Marketers use social networks like Facebook and Twitter to engage customers and prospects, Forrester noted. But then it added: it’s not working.

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  • Can Facebook Crack Search - Without Bing?

    Can Facebook Crack Search - Without Bing?

    Facebook has quietly stopped including Microsoft Bing search results on its social networking site, Reuters first confirmed. Instead, the social network has revamped its own search offering with a new tool it claims makes it easier for users to filter and search through comments and other information from friends.

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  • How to Measure Facebook Fans from Device-to-Device

    How to Measure Facebook Fans from Device-to-Device

    Metrics are certainly important in comparing the performance history of a digital marketing campaign. But that comparison is getting harder as customers gain new ways to access online platforms and services. Facebook has worked to ease that comparison for marketers.

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  • Thanksgiving, Big Data and a Few Turkeys

    Thanksgiving, Big Data and a Few Turkeys

    If anyone has the scoop on what people are thankful for, it’s Facebook. They don’t need to tap anyone on the shoulder, send out any surveys or buy any data sets. The world’s leading social networking site is rich in “likes," data, and some of the world’s best data scientists.

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  • 6 Things We Learned About Facebook's First Intern

    6 Things We Learned About Facebook's First Intern

    First, the good stuff. Mark Zuckerberg has no secrets beyond what the public already knows about him. The movie, "The Social Network" was BS.  Justin Timberlake made Sean Parker seem like a rockstar when he's really just a nerd.

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  • Smarter Advertising Strategies for Facebook

    Smarter Advertising Strategies for Facebook

    Facebook may be a source of daily amusement (or annoyance) for many, but it’s also a growing and evolving advertising platform for businesses. Recent changes to the social media giant, including the decision to shut the like gate, are changing the way Facebook advertisers do business.

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  • SAP, Facebook Up the Ante on Personalized Marketing #SAPtd

    OK, we were a little off. When IBM and Twitter partnered  last month in what they called a landmark connection for enterprise data analysis, we figured more would come. "What's next?" we asked. "Oracle and Facebook? SAP and LinkedIn? Microsoft and Pinterest?" So maybe we had the companies mixed up.

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  • The Smucker's Facebook Fail: How to Protect Your Brand

    The Smucker's Facebook Fail: How to Protect Your Brand

    Posts are disappearing from Smucker’s’ Facebook page, and consumer social reaction is anything but sweet. The company, best known for its jams and jellies, is making headlines for deleting posts that criticize its stance on GMO (genetically modified organism) labeling or that pose questions about GMO’s in their products.

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  • Take That, SF Giants! KC Wins Social Media World Series

    Take That, SF Giants! KC Wins Social Media World Series

    San Francisco must be a ghost town today -- not just for Halloween. It's because it's a city of losers. After all, the Kansas City Royals and their fans won the Social Media Mentions World Series over the hometown Giants. Depression by the Bay? Yep.

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  • Facebook Flexes Its Mobile Muscle, Lifts Profit 90%

    Facebook Flexes Its Mobile Muscle, Lifts Profit 90%

    If there were any doubts about Facebook's momentum after Twitter's disappointing financial outlook, they vanished yesterday when the social network exceeded earnings expectations with a third-quarter profit that jumped 90 percent from a year ago. Marketers found a lot to like in Facebook's quarterly report.

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  • Google Plus Gasps for Breath, Does Anyone Care?

    Google Plus Gasps for Breath, Does Anyone Care?

    There's no mourning in cyberspace, no overt sentimental ramblings on social media — despite yet another move by Google to put its struggling social network out of its misery.

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