Articles
Customer win stories are generally pretty pedestrian. But when you hear Facebook has signed on with Office 365 — joining a long line of other enterprises that have adopted Microsoft's productivity suite — that's a whole different story.
Continue reading...
Every business owner with a Facebook page should spend a few minutes thinking about marketing strategy before making another post.
Continue reading...
What does it take to become an attractive tech company today? Ping-pong tables, beer taps and nap pods, right?
Not so much, according to Suzy Welch, business journalist and TV commentator.
People give those perks “outsized importance when trying to figure out what makes one company stand apart from another," she
Continue reading...
More than 100 million people use Snapchat daily. They send Snaps — picture or videos messages — and compose Stories, compilations of Snaps that create a narrative.
Continue reading...
It was a long week already at 1 o'clock in the afternoon on Monday. But now Friday is finally here — and the weekend stretches gloriously before you.
So many things to do, so many places to explore. But here's the thing: Sometime during the next 48 hours.
Continue reading...
Facebook has morphed from a social network to a sales-marketing-branding extravaganza.
Between Facebook’s Instant Articles and new integrations like live streaming and branded content, the social networking giant is creating myriad new avenues for marketers who want to connect and engage with some 1.04 billion global users.
Continue reading...
Social media selling is the new dinner-and-ballgame schmoozing for sales agents who can engage, understand buyer preferences and even close deals, according to LinkedIn.
It’s not shocking LinkedIn would tout social as a great place to sell and to promote social selling as a strong technology. It offers the technology and overall
Continue reading...
Hootsuite is integrating with four major social media platforms — a move designed to help marketers engage with consumers on video content.
The Vancouver, British Columbia-based social media management provider launched the integrations with YouTube, Facebook, Twitter and Instagram.
Hootsuite's business model banks on integrations with social media platforms.
Continue reading...
Facebook knows it's a good idea to allow businesses to leverage its Messenger app.
Now it's letting bots into the party.
At its Facebook Developers Conference at the Fort Mason Center in San Francisco today, the social media giant launched its Messenger Platform (Beta) with bots.
Continue reading...
By any measure, WordPress is the most popular content management system on the planet. So any upgrade to the open source platform is important news for publishers and webmasters who use this popular CMS.
Version 4.5 is inching closer to a final release, as it recently leapt to Beta
Continue reading...
For years, many Facebook users have been clamoring for a ‘dislike’ button. They’re not getting it, but Facebook is finally ready to change up how you’re able to respond to posts on the social network.
Continue reading...
In social media, Instagram has been a fast rising little sibling to its older brother Twitter (and part of an interesting rivalry, given that Facebook owns Instagram).
In 2014, Instagram attracted an audience large enough to beat both Twitter and LinkedIn, according to the Pew Research Center. It trails
Continue reading...
Two of the most significant technological trends in the last decade are actually the same trend, as pointed out by a leading IDC analyst. The reasons why go beyond technology.
Continue reading...
Fast-growing collaboration tool Slack is bolstering its ranks with new hires from Facebook and Palantir Technologies.
According to a re/code report, Geoff Belknap will be the new chief security officer. He held a similar title at Palantir, a company that builds custom solutions for data analysis.
Continue reading...