Articles
Customer communities are now an active part of your marketing funnel -- how you nurture them is a choice you must make. I recently had the opportunity to write about Customer Experience Management (CXM), a small contribution to the general zeitgeist around the subject, as found here on CMSWire and
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With a strong process in place and the right amount of vigilance on your part, you can begin working with your customers to turn their stories of success into even more success for your business.
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“Digital Workplace Trends 2013,” a report based on surveying 362 organizations worldwide, shows that digital workplaces are in very early days. An effective digital workplace enables the workforce to communicate, collaborate and conduct business efficiently wherever they are -- at the office, on a customer site or on the road.
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If you think that talking about SharePoint migration challenges is like a broken record, think again. Not only are their new challenges with each new release of SharePoint, but migration isn’t just a one-time activity. Smart organizations know it’s an ongoing task.
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Too often when a woman in tech opens her mouth, she gets slammed.
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Most of us have to put up with airline travel several times a year. Few of us look forward to it. Some of us actively dread it.
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A community, by definition, is a group bound together by common interest. In your case, it’s an interest in your brand, products and services. And as in any relationship, there are steps you need to take to make your community grow and flourish.
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Content full brands are those on which customers need more detail. Whereas with content empty brands, the less customers know the better. “Researchers reported Tuesday that they have linked 180,000 obesity-related deaths worldwide to sugary drinks, including about 25,000 adult Americans,” USA TODAY wrote in March.
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"Any company trying to compete … must figure out a way to engage the mind of every employee.” -- Jack Welch “Employees first” is the de-facto motto for most HR departments. It’s a noble and well-intentioned motto -- after all, no one sets out to make employees miserable.
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We are in the midst of a mobile revolution. Consumers are becoming savvier with their mobile devices and are expecting more from their digital experience. Traditional desktop activities -- such as entertainment, shopping or banking -- are now being experienced on tablets and smartphones.
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Are you seeing the phrase "employee engagement " a lot lately? Boy, I am.
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Windows 8 was a bold move for Microsoft. And whether you are a regular Microsoft or iOS user, businesses looking to build a line of business mobile applications should consider Windows 8 a front runner, specifically if its touch application would augment what you want to do.
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Back in the 1990's, many companies had only one global website to represent their businesses. Now you’re likely to have a dedicated website for each of your markets, and may even have several.
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I often catch the train to work and it’s depressing to see the perennial look of gloom on the commuter faces each morning.
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