Articles
Tag: features (page 4)
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Customer Communities: Build it and They Will Come? Or Move to Their House?
Customer communities are now an active part of your marketing funnel -- how you nurture them is a choice you must make. I recently had the opportunity to write about Customer Experience Management (CXM), a small contribution to the general zeitgeist around the subject, as found here on CMSWire and
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Shine a Spotlight on Your Company's Customer Success
With a strong process in place and the right amount of vigilance on your part, you can begin working with your customers to turn their stories of success into even more success for your business.
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Digital Workplace: Social, Mobile and Cloud - Far from the Tipping Point
“Digital Workplace Trends 2013,” a report based on surveying 362 organizations worldwide, shows that digital workplaces are in very early days. An effective digital workplace enables the workforce to communicate, collaborate and conduct business efficiently wherever they are -- at the office, on a customer site or on the road.
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SharePoint Content Migration + The Sins of Your Past
If you think that talking about SharePoint migration challenges is like a broken record, think again. Not only are their new challenges with each new release of SharePoint, but migration isn’t just a one-time activity. Smart organizations know it’s an ongoing task.
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When a Woman in Tech Opens Her Mouth - Sheryl Sandberg
Too often when a woman in tech opens her mouth, she gets slammed.
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What Does Your Employee Experience Look Like?
Most of us have to put up with airline travel several times a year. Few of us look forward to it. Some of us actively dread it.
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Customer Communities Require Customer-Centric Thinking
A community, by definition, is a group bound together by common interest. In your case, it’s an interest in your brand, products and services. And as in any relationship, there are steps you need to take to make your community grow and flourish.
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Content Strategy: Content Empty Versus Content Full
Content full brands are those on which customers need more detail. Whereas with content empty brands, the less customers know the better. “Researchers reported Tuesday that they have linked 180,000 obesity-related deaths worldwide to sugary drinks, including about 25,000 adult Americans,” USA TODAY wrote in March.
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Employee Engagement - From Buzzword to Business Value
"Any company trying to compete … must figure out a way to engage the mind of every employee.” -- Jack Welch “Employees first” is the de-facto motto for most HR departments. It’s a noble and well-intentioned motto -- after all, no one sets out to make employees miserable.
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Building Smarter Mobile Apps to Fuel User Engagement
We are in the midst of a mobile revolution. Consumers are becoming savvier with their mobile devices and are expecting more from their digital experience. Traditional desktop activities -- such as entertainment, shopping or banking -- are now being experienced on tablets and smartphones.
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Employee Engagement 2.0 Requires a Human 1.0 Foundation
Are you seeing the phrase "employee engagement " a lot lately? Boy, I am.
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Windows 8 Should Be the Choice for Touch Business Apps
Windows 8 was a bold move for Microsoft. And whether you are a regular Microsoft or iOS user, businesses looking to build a line of business mobile applications should consider Windows 8 a front runner, specifically if its touch application would augment what you want to do.
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Five Things to Localize + Five to Keep Centralized in Web Content Management
Back in the 1990's, many companies had only one global website to represent their businesses. Now you’re likely to have a dedicated website for each of your markets, and may even have several.
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Cool Hand Luke and Why I'm Passionate about Intranets
I often catch the train to work and it’s depressing to see the perennial look of gloom on the commuter faces each morning.
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