Articles
Tag: features (page 8)
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When Social Meets the Real World - Engagement, Authenticity are the Challenge
Slam bam thank you ma’am. Sounds kind of vulgar doesn’t it? It’s certainly no way to treat someone that we’d want to have a meaningful, fruitful relationship with.
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How to Move Your Business to the Cloud
Moving part or all of your business to the cloud is a challenge (to put it mildly). But there are some steps you can take to ease this transition. It’s easy to get stuck running a business using the best practices of ten years ago.
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With Employee Engagement, Don't Forget the Humans
There is a lot of talk from technology vendors about creating employee engagement. The message seems to be, “buy technology and you can create employee engagement.” It’s a nice thought but not one that is likely to pay off.
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There's No Such Thing as CXM
For those of you just tuning in, CXM is the acronym that the content management industry is using to describe “Customer eXperience Management.” I don’t know who coined the phrase, but I guess they went with the X instead of E because the acronym CEM was already taken.
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Oz the Great and Powerful: How ACM Transforms the Customer Experience
It’s Oscar season again and while Argo and Life of Pi walked away with the awards this year, I've been thinking about a past classic. In this article of my ACM series, I look through the lens of three iconic scenes from The Wizard of Oz to see how
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The Gamification of Organizational Learning - Two Opposing Theories
One of the most unique and new organizational learning strategies is gamification. The theory arises from the increasing embrace of gamer culture as a whole with younger generations rising to take the reins left them by their predecessors.
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Can Digital Analytics, Marketing, IT and BI Get Along in the World of Big Data?
A disconnect exists between digital marketing and IT that's fueled in part by software promising IT-free solutions. But the truth isn't that simple. I just finished reading fellow CMSWire columnist’s Matt Mullen’s article “Dispelling the Chief Marketing Officer Myth," and I’d really recommend it to you if you’re
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The 5 Stages of Security Control Procurement: Getting to Acceptance
For those trying to obtain managerial buy in for security control, the stages in the process can often parallel the five stages of grief: denial, anger, bargaining, depression, acceptance. The need for a firewall was at one time a common and hotly contested debate.
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An Overview of Social Features in Yammer
Following up on our review of the Social Features that are currently available within SharePoint 2013, let's highlight some of the features available within Yammer. This high level overview will get you thinking about the powerful things that your organization can do with the tools available within Yammer.
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Manage Data with the SharePoint Term Store
Throw all your documents in a SharePoint library and what do you have? A mess. While some like to think of SharePoint as a glorified file share, it doesn’t have to be. SharePoint offers the tools to organize and manage your documents through Managed Data.
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Building the Powerful Pyramid of Employee Engagement
The focus on employee engagement has grown geometrically over the past five years, but many organizations still don't know how to approach this challenge. We have witnessed this rise in the work of the Engage For Success movement to increase engagement across the entire UK and in the plethora of
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Web Professionals are Change Managers
Today, the number one challenge of the web professional is as a change manager. Most organizations are simply not ready for the modern world the Web is driving. But what exactly is the modern world? Is it all about technology? Is it all about content? Absolutely not.
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Case Study: Five Companies Automate Marketing Processes to Impact Bottom Line
There's an overwhelming amount of data out there. To remain agile in an increasingly complex market, businesses need to somehow harness the power of this data, get a complete picture of their customers, and react in real time across all parts of the customer journey.
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The Importance of Intranet Governance
As intranets grow in complexity, the importance and challenges of setting up an intranet governance structure grows in line -- but the benefits will be seen in the long run.
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