Articles
Tag: features (page 9)
-
Case Study: Five Companies Automate Marketing Processes to Impact Bottom Line
There's an overwhelming amount of data out there. To remain agile in an increasingly complex market, businesses need to somehow harness the power of this data, get a complete picture of their customers, and react in real time across all parts of the customer journey.
Continue reading...
-
The Importance of Intranet Governance
As intranets grow in complexity, the importance and challenges of setting up an intranet governance structure grows in line -- but the benefits will be seen in the long run.
Continue reading...
-
It Takes a System: Web Experience Management Meets Marketing Automation
As more and more companies use websites as the key driver for business, marketers are challenged with aligning a system of tools to deliver. Let's take a look at how Best-in-Class companies are doing this. Corporate websites have come a long way since Global Network Navigator (GNN), the first commercial
Continue reading...
-
8 Tips to Optimize Your Welcome Email
In an increasingly omni-channel world, email remains a key method of communication. Yet, while over half of all welcome emails get opened, after merely a few of months, the open rate tends to decline to around 20 percent.
Continue reading...
-
Simplifying And Improving Your Customer's Web Experience
The world of e-commerce can be a tricky environment in which to do business. On one side are the customers who want to work with a website that is easy to navigate, has an engaging user interface and supports mobile devices.
Continue reading...
-
What the Right Brain Brings to Content Marketing
“Those who cannot change their minds cannot change anything” -- George Bernard Shaw. Daniel Pink’s book "A Whole New Mind: Why Right-Brainers Will Rule the Future " brought to light the changing landscape in which we all can expect to perform.
Continue reading...
-
A Holistic Approach to Integrating WEM and Marketing Automation
Marketing automation has become an increasingly popular product category in recent years. Marketing is often difficult to quantify, and effective management of key marketing tasks can reduce sales cycles, lower customer acquisition costs, increase efficiency and -- ultimately -- increase revenue. It’s no wonder that so many marketers have embraced
Continue reading...
-
Six Questions to Answer Before Selecting a Digital Asset Management System
At the beginning of my DAM career, I consulted on a project for a client who was an absolute pleasure to work with. Not only did they have hot coffee and delicious pastries in the meeting room every morning, they also bought me lunch every day.
Continue reading...
-
6 Ways to Grab Your Buyers' Attention Using Social Media
Let’s face it, social media has changed how we marketers are doing our jobs. In addition to all the work that’s already on our plate, we now have to do LinkedIn updates, Twitter tweets, Facebook posts and, oh yeah, Google pluses.
Continue reading...
-
3 Reasons Why Web Analytics Aren't the New Marketing Funnel
Web analytics seem to be as old as the Internet itself. And don’t get me wrong, they have proven useful, and still continue to do so, even with today’s ever-advancing online technologies. But all too often I see marketers leaning on web analytics to not only answer questions, but to
Continue reading...
-
Marketing Automation: One to One Relationships at a Broadcast Scale
The goal of marketing automation was originally to help eradicate repeatable tasks. The idea being that if marketers could spend more time on other tasks, like planning and strategy, creative idea generation, product development and analytics, then there would be a better return on the marketing investment.
Continue reading...
-
Six Tips for Getting Buy-In on a Testing Program
Having worked with a number of digital marketers over the years, I've noticed a recurring challenge among those eager to make positive change -- their momentum is broken when it comes to getting buy-in. This is especially true of launching testing programs.
Continue reading...
-
Customer Focused Marketing Automation: 'Automation' is the Easy Part
Marketing automation (MA) is a hot topic right now -- it’s also in the early stages of potentially becoming an integral component of engendering positive customer interactions. Quite a bit has been written about what comprises current marketing automation capabilities. Most use cases center on email drip marketing and
Continue reading...
-
How the Cloud is Impacting SharePoint 2013
The nature of how we collaborate has evolved. Two decades ago, much of our transactional data was transmitted via Electronic Data Interchange (EDI) through very expensive Value Added Networks (VANs).
Continue reading...