Articles
Tag: forrester research (page 3)
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Forrester: Top Tech Trends Say Hold onto Your Virtual Hat
Think the current pace of digital business is fast and furious? According to a new Forrester report on the top technology trends, you should hold onto your virtual hat. The future is real-time, agile, elastic, engaged — and accelerating the blending of digital and physical businesses. The report, “Top Technology Trends to Watch: 2014 to 2016,”
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Forrester: Marketing Orchestration Instead of Big Gun Campaigns
With so many marketing channels and marketing tools, and with customers expecting so much, should marketing campaigns themselves be re-invented? A new report from Forrester Research argues that it’s time to reimagine big-gun campaigns as marketing orchestration. Image from "The Rise of Marketing Orchestration" report Coordinated Marketing The report, “
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Cookies Are Getting Stale, and Forrester Report Points to What's Next
The 15-year-old cookie is losing its flavor. The third-party cookie, those small files deposited on a user's computing device for tracking purposes, is showing its limits at identifying Web-surfing, multiple device-owning consumers. A new report from Forrester attempts to find out what's next for cookies -- and for marketers.
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Great Customer Experience Needs Engaged Employees: Forrester Looks at How to Get There
Have you ever been to Trader Joe’s natural foods supermarket? The employees are so happy they almost sing, they tell you how much they love something you’ve bought when they’re ringing it up at checkout, and they never just point you to where something is -- they walk
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Forrester Wave Issues First Look at Data Management Platforms for Marketers
Digital marketers these days are awash in data. In the first Forester Wave report on the subject, the industry research firm tries to sort out the current state of data management platforms (DMPs). The report, The Forrester Wave: Data Management Platforms, Q3 2013, points out that DMPs have evolved
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Forrester: Mobile Engagement Is More Complex Than Any One Provider's Capabilities
Creating apps for mobile devices is not just about software development, but about creating engaging experiences. A new report from Forrester Research assesses the capabilities of what it calls the leading “mobile engagement providers” -- and finds that no major vendor currently has all of the required skills. The report,
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Forrester Report: The Social Media Habits of B2B Customers
Every B2B customer is using social media for business, but how they use it depends on their particular situation. That's the key takeaway in a new report from Forrester Research.
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Forrester: Marketing Automation Is 'Table Stakes;' Using Customer Behavior Is the 'Winning Hand'
Most marketers may be using marketing automation to scale and standardize marketing processes, but according to Forrester, the few who use automation to focus on customer behavior are the only ones seeing the benefits. The report, "Use Behavioral Marketing to Up the Ante in the Age of the Customer
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Forrester: How Do You Measure Great - or Bad - Customer Experience?
The three levels of customer experience, from a new Forrester report. It’s a given these days that companies need to deliver successful customer experiences (CX) in order to survive -- but how can you measure this kind of success? A new report from Forrester Research attempts to point the way.
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How to Create Innovative Customer Experiences #FORRforum
How can a company create an innovative customer experience (CX) that helps it stand out? It’s much harder than one might think, but a new Forrester Research report attempts to point the way. The report, “Customer Experience Innovation Demystified,” noted that everyone talks about innovation, “but no one
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Forget the Marketing Funnel; It's All About the Customer Journey #FORRforum
Turning a prospect into a customer -- and possibly a loyal purchaser -- used to be described as moving them through a marketing funnel. Now it’s a customer journey, according to a new Forrester Research report, as customers have acquired more options and more control.
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Forrester: The Six Disciplines of Customer Experience Maturity #FORRForum
From the Forrester Research report, "The Path to Customer Experience Maturity" Not so long ago, many companies never heard of the term “customer experience.” Now, it’s as commonly discussed as, say, “competitive strategy.
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Forrester Report: Top Needs for Customer Experience Tech Include Analytics, Data-Capable Staff
To deliver effective customer experience in this multi-channel, data-capturing world, the top two technologies are analytics tools and web content management. Those are among the findings in a new report from Forrester on customer experience technology. The report, The State of Digital Experience Customer Technology, surveyed more than 200
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Forrester Report: How to Create Thought Leadership to Help Your Brand
A new report from Forrester Research gives advice on how to develop thought leadership to help your brand. The report, “Nurture Thought Leadership to Nurture Your Brand,” says that “promotional information masquerading as thought leadership” can produce what it calls “unremarkable results.
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