Articles
Tag: forrester research (page 4)
-
Forrester: Marketers Need a Customer Journey Strategy
A new report from Forrester Research suggests that many digital marketers are having trouble with customer engagement because they don’t understand the customer journey. The report “Fragmented Path-to-Purchase Demands Everywhere Marketing,” says there are four different stages of the customer journey: discover, explore, buy and engage.
Continue reading...
-
Forrester Report: Will You Be a Digital Disruptor or Be Disrupted?
Executives facing the Digital Disruption are like contestants in reality TV shows: for many of them, there’s a big gap between their self-perceived readiness to perform and reality. That’s the key takeaway in a new report from Forrester Research about getting ready for the Disruption. The report, “Assess Your Digital Disruption Readiness Now,” says
Continue reading...
-
Forrester Report Points to Future of Mobile App Development
Create superior mobile experiences from customers’ context, and figure out ways to lower development costs even as releases occur more quickly. Those complex requirements are two of the main takeaways in a new report on mobile application development from Forrester Research. Entitled "The Future of Mobile Application Development
Continue reading...
-
Forrester Report: Change Your Marketing Approach for Generation Z
According to a new report from Forrester, marketers have to change their approach when trying to engage Generation Z. The report, “How to Build Your Brand with Generation Z,” was written by Tracy Stokes, Luca S. Paderni and Alex Hayes.
Continue reading...
-
Forrester Report: Brighter Days Coming for Tech Spending
With the release of a new Forrester Research report, it's apparent we will be looking out for growth in the global tech market of as much as 3.3 percent this year -- with the U.S. market growing 7.5 percent. The report, the "Global Tech Market Outlook 2013 to 2014
Continue reading...
-
Forrester Report Examines Brand Building in the 21st Century
How well are marketers building a 21st Century brand -- and what are the best approaches? A new report from industry researcher Forrester Research aims to find out. The report, "Benchmark Your Brand Building Capability," surveyed selected marketing leaders to get a sense of how well they were
Continue reading...
-
Forrester Wave for Social Media Monitoring Led By Radian6, Visible Technologies
The phrase "enterprise listening platform" doesn’t exactly speak for itself. Most people don’t necessarily know what it means or how to select a platform that is appropriate for them. Thanks to a new Forrester report, we can better understand what’s available and what is worth investing in.
Continue reading...
-
Tablets to Become Primary Personal Computing Device, Forrester Predicts
In its latest report, Forrester Research predicts that tablets are on their way to becoming the primary personal computing device. Users will continue to embrace tablets and the core tool to pivot among computing environments.
Continue reading...
-
Social Behaviors Can Impede BPM; Social Media Can Help
Business process management faces many challenges. According to a new Forrester report, the biggest challenge facing BPM success is more social than technological. As it turns out, human behavior creates more logjams than most system integrations. Identifying Obstacles to BPM Think about it.
Continue reading...
-
Forrester Reveals New Empowered Employees: Mobile Wannabes, Mobile Mavericks
While we talked about the many ways empowered employees are helping to innovate the enterprise, it’s been a while since Forrester checked in on the phenomenon they originally uncovered in October. Are You a Mobile Wannabe or Maverick? When Forrester revisited the plight of the empowered employee in a recent report,
Continue reading...
-
Social Intranets: A Critical Examination
The traditional information-based, push-oriented Intranets are certainly out of fashion and many say have lost their value for today's organizations. At one time they offered a central location for employees to obtain information on corporate policies and procedures, find co-workers and to store their work documents.
Continue reading...
-
EMC Enhances SharePoint Security and Availability
Do you know what’s happening in your SharePoint environment ? Do you know where you most sensitive data is stored.
Continue reading...
-
SpringCM Named a 'Hot Company to Watch'
The title of this article says it all, doesn't it? The folks over at SpringCM are probably jumping up and down right now, since they've just been considered a very promising company by Forrester Research.
Continue reading...
-
Forrester Declares Social Media as Mainstream
It took way too long, but after Forrester Research conducted a 2008 poll, the group has come to the conclusion that social media activity is now mainstream. Okay, so this news is not as shocking as one would expect, but look at sites like MySpace, Facebook, Twitter and FriendFeed
Continue reading...
Displaying 43-56 of 57