Articles
Tag: fraud (page 2)
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AdTech Merger Intensifies Fight On Ad Fraud
Impact Radius, a marketing attribution and analytics platform, today acquired Forensiq, a company that aims to expose and remove fraudulent traffic from online ads, for an undisclosed sum.
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How to Eliminate Mobile Ad Fraud for Good
Mobile ad fraud is a multifaceted issue: it’s difficult to identify, and once victimized, advertisers have an even harder time proving that the fraud occurred in the first place. Three key patterns signify fraudulent behavior affecting marketers today.
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Ad Industry Group Forms Program to Fight Digital Fraud
Advertisers, digital marketers and publishers are fighting back against internet-related fraud, which siphons an estimated $8.2 billion annually from the US digital advertising supply chain. Ad fraud is defined as the deliberate practice of attempting to serve ads that have no potential to be viewed by a human user
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What Merchants Can Do to Fight Credit Card Fraud
The latest figures from the Ponemon Institute and IBM 2015 Cost of Data Breach Study show an ongoing increase in the cost of a data breach. For companies that participated in the study, the number rose to $3.79 million. And that’s just the tangible cost.
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I’m Dreaming of a Fraud-Free Christmas
If you stray from the big retail communities on the web this holiday season, how can you be sure where you’re shopping? You might stray into a straw site with great SEO but crappy products designed merely to rip off holiday shoppers desperate for a deal.
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Location, Location: Your Risk of Fraud Is Tied to Your Address
A new data point is emerging about online fraud and cyber risk that is giving the business community pause. Apparently location matters when it comes to victimization.
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3 Ways to Fight Retail Fraud Without Alienating Customers
Retailers' have a dilemma whose solution will require the most careful of balancing acts. On one hand, consumers expect to have online and mobile payment technologies available as they increasingly shop from their mobile devices.
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Contact Center Fraud: 3 Things You Need to Know
While the media has focused its attention on the seemingly never-ending data breaches that occurred over the past year, another type of fraud is on the rise again, threatening customer loyalty and wallet share of financial institutions and businesses in similar high-risk industries. According to an infographic by NICE Systems,
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Internet Fake Out: The Clickbait and Ad Fraud Explosion
Do you ever log on the Internet and think: Wow, there's a lot of crap in here? You're not alone. Millions of salesmen are competing for your time -- and there are many tricks to the clicks. In fact, the Great Fake Internet is growing as ad fraud and clickbait
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Should Internal Audit Be Responsible for Detecting Fraud?
Internal auditors love fraud: detecting it and investigating it. The majority of boards and top management expect internal auditors to dedicate a fair portion of their time to auditing for fraud and performing investigations as needed.
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Ernst & Young 2012 Global Fraud Survey: An Overview
The latest Ernst & Young survey (their 12th) is an excellent and essential read for all concerned with the risk of fraud. I especially like the separate sections for different regions.
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Mobile Enterprise: Smartphone-Triggered Fraud, Google Security in the Cloud
This week, the mobile enterprise focuses on fraud detection tools for smartphones, Google Apps security and how to print securely and easily while on the go. More Transactions, More Fraud According to Gartner, by 2014, about 12% of all e-commerce transactions will be made using smartphones and other mobile
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