Articles
Tag: google analytics (page 5)
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Can AgilOne Help You Optimize Your Marketing Spend?
As consumers rapidly adopt new technologies, marketers are seeking new methods to connect with customers through their technology of choice. Moreover they are discovering opportunities to create connections using data from trusted analytics solutions such as Google Analytics. But some analysis is not always a straightforward review within a dashboard.
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How Evergage Makes Google Analytics Better
Most business owners now understand analytics is an essential tool that can highlight efficiency and opportunities for innovation. This shift in thinking has lead to opportunities for innovating analytics measurement itself. One of the latest innovations comes from Evergage, a cloud-based platform that supports digital personalization campaigns.
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Yes, Marketers: You Still Need Email for Digital CX
Marketers often debate about which media to use in a campaign. But their sentiment about using email to engage customers is unanimous. An email campaign can be valuable because a list of subscribers forms a captive audience. These are people who have actively expressed a willingness for engagement.
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Getting a Grip on Google's New Analytics Feature
Google Analytics has become ubiquitous among marketers, web developers and business owners alike. And the resources available to support them are now equally broad. While most of the online resources are useful, it's hard to find a good overview of new feature changes.
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Where Did It Go? Understanding Traffic Drops in Google Analytics
You’re up early, just sitting down to an analytics report with a fresh cup of coffee, when you suddenly see it on your laptop screen – a big ol’ drop in website sessions in your overall traffic report. And not just by a few session counts.
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How Google Webmaster Tools Improve Your Search Strategy
When a favorite toy is taken away from a child, the child cries. Digital marketers may have imagined their toyless inner child crying when Google revised the keyword data availability in its Google Analytics search reports.
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How to Use Cohort Analysis Beta Reports in Google Analytics
In his post on retailers driving timely and contextual engagements, Paul Mandeville noted how robust technology capitalizes on modern shopping behaviors and seasonal trends. Such technology probably includes cohort analysis among its features.
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A Look at the Google Customer Journey Tool
One of the most daunting aspects of a multichannel marketing strategy is determining what medium consistently attracts potential customers. Does an email or a tweet pique a customer’s interest? Precise understanding on digital influence is tricky, but combining Google Customer Journey Tool with analytics reports can bring marketing much closer to
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Google Analytics on the Line: Using Data for Better Insights
Gartner predicted that by 2015 there would be 4.4 million big data jobs, but that only one third of them would be successfully filled.
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How Google Analytics Tools Can Minimize Data Errors
Ever wish you could take something back? It happens — and we all make mistakes. For businesses, mistakes often happen when selecting data sources for analytic reporting.
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How Google Analytics Can Make Cross Device Marketing Easier
In an early post on tag management systems, I noted how these systems would provide a great flexibility in measuring customer behavior in the growing information anywhere and anytime environment.
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Using Benchmark Reporting In Google Analytics
Any coach of a sports team at the start of a season will tell you that he wants his team to reach the championship. Reaching that pinnacle means benchmarking your team’s performance.
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How Google's Universal Analytics Help Segment Customers
Segmentation is not new in analytics. In fact, it’s not new to marketing. Every product or service is meant for a segment in one way or another.
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Beating the Spreadsheet Blues
Remember the old days when it seemed that all you need to know from your computer is how to save a Microsoft Excel file? If you are a marketer those days seem rosy compared to what’s happening in digital media.
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