Articles
Tag: google analytics (page 5)
-
News Bites: Google Smart Lists, Contact Center Tips, & More
And now, the news. Google gets Smart Lists, Sysomos integrates with Clarabridge, Bulldog gets Boosted, and 3CLogic goes 5.0. Also in the headlines: multichannel contact centers get tips, addresses get corrected, reps need to know what they need to know, and Clari offers a new mobile sales productivity platform.
Continue reading...
-
Making the Most of Dynamic Tag Managers
Solving chaos in complexity usually requires a solution that provides refinement. In automobiles, for example, fuel injection enables more refined gas and air mixtures needed to improve vehicle performance while meeting government standards for emissions.
Continue reading...
-
Universal Winds of Change for Google Analytics
Technology and comic book characters have one thing in common – they both require a reboot once in a while to renew excitement. Comic book fans got a rebooted Superman on film when Warner Bros. and Legendary Pictures released Man of Steel. But for Google Analytics users, they
Continue reading...
-
Top 10 Things to Measure in Google Analytics
What are the most important things to track in Google Analytics? WebLink International, which provides membership management technology to business associations and other member based organizations, just issued a new, free e-book that might help you answer that question. The e-book, "Top 10 Things Your Association Should Measure in Google Analytics," recommends these top metrics for Google Analytics :
Continue reading...
-
Google Adds Analytics APIs for Large Companies
Google has updated its Analytics APIs for things like account setup and configuration, and large companies that want to get in on some of the closed beta availability action can sign up now. Microsoft Active Directory, LDAP Users to Benefit Large organizations with multiple websites and lots of users often
Continue reading...
-
Google Integrates AdSense Experiment Objectives into Content Experience Platform
Gathering data and providing that information to top-level executives is no longer the be-all, end-all job objective of marketers. Actually translating that data into actionable items that improve your brand health management and, ultimately, increase sales is.
Continue reading...
-
Google Analytics Segmentation Reimagined
Segmenting and grouping site visitors together for analysis is now more granular in Google Analytics, and there's been a flurry of updates to the popular system this week. Segmentation Reimagined Advanced Segmentation is itself a popular tool inside of Google Analytics, and its been upgraded with more granular controls
Continue reading...
-
Google Analytics Introduces Google Tag Manager for Mobile Apps
Google Analytics has announced a mobile apps management feature designed to improve mobile capabilities for developers. Say Goodbye to Waiting According to Russell Ketchum, the product manager for Google Analytics and a Google Tag Manager, despite being useful, mobile devices have their faults, especially for those who are creating software
Continue reading...
-
Google Unveils Analytics API in Closed Beta, Offers Real-Time Website Visitor Monitoring
Google has announced the beta-launch of a new analytics reporting API that enables users to act immediately on information that their Analytics account receives from other Google services. Agile Analytics While one of the promises of analytics is to offer enterprises insights that they can act on and respond to
Continue reading...
-
The Data Management Problem and the RedPoint Global Solution
In marketing, data is an important tool for engagement, improving the customer experience and targeting, but sometimes it’s not as manageable as marketers would like.
Continue reading...
-
Turn Google Analytics into A/B Testing Tool with Content Experiments API
Over the last year, Google has been tracking feedback on its Content Experiments testing tool, and now it's been released as an API so testing website changes can be done without redirects.
Continue reading...
-
KISSMetrics Releases iOS Google Analytics App
Analytics patterns are always changing, so instead of relying on a daily summary report that’s only available in a desktop format, marketers need to be able to track this data from anywhere and on any device. This is where KISSMetrics’s My Analytics could prove useful.
Continue reading...
-
Wrap Up of Google Analytics Updates: Mobile App Tag Management, Setting Goals
Many aspects of digital marketing concentrate on the customer, but in order for companies to create a good customer experience they need to have access to the most up-to-date data. Recent Google Analytics updates focus on Goals and the division's mobile capabilities.
Continue reading...
-
Mobile Analytics: Analytics3D for iOS, Modern Web Analytics for Windows 8
For the on-the-go employee, analytics is becoming a popular app to have on their mobile device. This week we see two new Google analytics focused mobile apps from Analytics3D and Metia.
Continue reading...