Articles
Tag: google analytics (page 5)
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IBM: We Have Better CX Analytics than Google or Adobe
For some reason, steroids has crept into our reporting lately. Maybe that's why IBM’s Tealeaf cxLifecycle analytics reminds us of analytics on steroids. IBM seems to be bill it that way, anyway. Traditional web analytics? Just static numbers, they told us.
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News Bites: Google's Enhanced E-Commerce, Foko Desktop, More
Google enhances e-commerce, Apple defaults to Bing and Foko goes desktop. Plus, customers most value efficiency and there's a new Neo. Here's a sample of the latest news. Google Analytics Improves Integration Google Analytics announced its premium version is now integrated with DoubleClick Campaign Manager and DoubleClick Bid Manager.
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Google Now Offers E-Commerce Analytics #GASummit2014
Google has taken up the challenge of shedding light on retail behavior by adding enhanced e-commerce capabilities to its analytics platform.
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Remaking Marketing With Remarketing
In the post Making the Most of Dynamic Tag Managers, I shared how tag managers address dynamic campaigns, a refining element for better analytics. One benefit from that refinement is enabling a better response to website visitor segments that can appear.
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Social Media Apps for Marketing, Software Updates and More
And now, the news. Google improves Behavior Flow visualizations, Glip unveils a new messaging app for businesses, HipLogiq offers a social marketing app and a new survey looks at social media as a customer service channel. Plus, Corveo updates its version for Sitecore and Acxiom acquires LiveRamp.
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Sharing Google Analytics, Ranking Webcasts and More
And now, the news. This week, DAM NY is set to bloom, Google Analytics wants you to share, an omnichannel Currency is born and Cloudwords adds machine translation. Also, webcasts get engagement measuring from ON24 and Sizmek tracks measurement worldwide.
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News Bites: New Words on Google Analytics, Telerik Tries Open Source, More
And now, the news ... Google Analytics provides a single view, Telerik open sources UI tools and launches newest Sitefinity and WebDAM refreshes its platform and mobile app. Plus, Ektron unveils a new content marketing platform and Gmail trials a new Grid View for promotions.
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News Bites: Google Smart Lists, Contact Center Tips, & More
And now, the news. Google gets Smart Lists, Sysomos integrates with Clarabridge, Bulldog gets Boosted, and 3CLogic goes 5.0. Also in the headlines: multichannel contact centers get tips, addresses get corrected, reps need to know what they need to know, and Clari offers a new mobile sales productivity platform.
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Making the Most of Dynamic Tag Managers
Solving chaos in complexity usually requires a solution that provides refinement. In automobiles, for example, fuel injection enables more refined gas and air mixtures needed to improve vehicle performance while meeting government standards for emissions.
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Universal Winds of Change for Google Analytics
Technology and comic book characters have one thing in common – they both require a reboot once in a while to renew excitement. Comic book fans got a rebooted Superman on film when Warner Bros. and Legendary Pictures released Man of Steel. But for Google Analytics users, they
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Top 10 Things to Measure in Google Analytics
What are the most important things to track in Google Analytics? WebLink International, which provides membership management technology to business associations and other member based organizations, just issued a new, free e-book that might help you answer that question. The e-book, "Top 10 Things Your Association Should Measure in Google Analytics," recommends these top metrics for Google Analytics :
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Google Adds Analytics APIs for Large Companies
Google has updated its Analytics APIs for things like account setup and configuration, and large companies that want to get in on some of the closed beta availability action can sign up now. Microsoft Active Directory, LDAP Users to Benefit Large organizations with multiple websites and lots of users often
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Google Integrates AdSense Experiment Objectives into Content Experience Platform
Gathering data and providing that information to top-level executives is no longer the be-all, end-all job objective of marketers. Actually translating that data into actionable items that improve your brand health management and, ultimately, increase sales is.
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Google Analytics Segmentation Reimagined
Segmenting and grouping site visitors together for analysis is now more granular in Google Analytics, and there's been a flurry of updates to the popular system this week. Segmentation Reimagined Advanced Segmentation is itself a popular tool inside of Google Analytics, and its been upgraded with more granular controls
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