Articles
Tag: ibm (page 3)
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Brace for New Mobile Experiences, But Remember Fundamentals
Marketers can improve their customers' mobile experiences by ensuring those experiences are connected to the rest of their engagement systems. Michael Trapani, product marketing leader at IBM Watson Marketing, shared that tip during the CMSWire-IBM webinar, "The Very Strange Future of Mobile: Prepare for the Effects of New Technologies on Mobile Interaction." No Need for Mobile Drama Exciting, new technologies for mobile debut regularly.
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Why Rackspace's Datapipe Buy Will Disrupt the Cloud Market
Managed cloud services provider Rackspace announced its plans to buy former competitor Datapipe earlier this week. Terms of the deal were not disclosed, but San Antonio, Texas-based Rackspace noted it was "the biggest" in the company's history.
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Forrester Raises the Bar for Enterprise BI Platforms With Latest Wave
Take most of what you've read about ranking enterprise business intelligence (BI) platforms and set it aside. Forrester Research introduced new criteria to select its leaders for its latest Enterprise BI Platforms With Majority On-Premises Deployments Wave.
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IBM-Salesforce Partnership Bears More Than Fruit
When Salesforce announced a “landmark” partnership with IBM in March, it struck many as an odd arrangement. After all, Armonk, NY-based IBM is a century-old technology company that came to market with products like employee time-keeping systems, weighing scales, automatic meat slicers and punch card equipment.
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Inside IBM's Vision for Headless with Watson Content Hub
Back in March, when the hype surrounding headless content delivery was at its peak, we implored headless CMS vendors to consider the marketers during the transition. Almost none of them were. That’s when IBM digital offers specialist Manil Allal reached out via Twitter to proclaim that IBM did.
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Your 7-Item Checklist for Choosing the Right Ecommerce CMS
It’s an open secret in the ecommerce market: ecommerce platforms offer plenty of functionality but consistently fail at content management. If you work for any major brand or retailer, you might have heard your ecommerce vendor pitching content management and experience management as part of its offerings.
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Why Google Beat AWS, IBM Watson, And Others in Forrester's Insight PaaS Wave
If you’re not familiar with the term "Insight Platforms-As-A-Service," fear not, it’s new. Forrester, the term's creator, thinks Google is the lone leader in the space. In its Forrester Wave: Insight Platforms-As-A-Service, Q3 2017 report (fee charged), analyst Brian Hopkins and colleagues Srividya Sridharan, Dave Bartoletti and Sara Sjoblom, defined
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An ECM Plan for the Bumpy Days Ahead
Making decisions during times of uncertainty is challenging to say the least. This will particularly ring true for any organization currently looking to make progress with enterprise content management (ECM). The current ECM vendor landscape is in turmoil.
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Is the IBM Watson Brand Unassailable?
IBM delivered its second quarter earnings this week and it held no surprises. For the 21st quarter in a row — five years and counting — its revenue was down year over year, although it did beat analysts’ expectations for earnings.
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3 Vendor-Created Barriers to AI Adoption
Gartner issued a warning yesterday to any vendor busy marketing their artificial intelligence (AI) capabilities: your hard sell could be counterproductive. According to Jim Hare, research vice president at Stamford, Conn.-based Gartner, the push to build and market AI products has been so intense that many vendors have forgotten
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Microsoft Lays Out Its AI Ambitions
As Microsoft partners and customers watched Satya Nadella take the stage at the Inspire conference this week in Washington, D.C., Harry Shum, executive vice president of Microsoft’s AI and Research Group was speaking at an entirely unrelated, but arguably as important, meeting in London. While Nadella was unveiling Microsoft 365
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IBM Acquires XCC Digital Work Hub to Strengthen IBM Connections
IBM today completed an acquisition to strengthen its IBM Connections enterprise collaboration offerings. Armonk, NY-based IBM acquired the XCC technology from its partner, Cologne, Germany-based TIMETOACT GROUP. XCC is a digital workplace hub that IBM officials said will create a "single destination" personalized homepage for employees.
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A Look Into Magnolia's IBM Watson-Powered AI Personalization Engine
Digital business platform provider Magnolia formed a partnership with IBM in 2015 to integrate with its IBM Marketing Cloud. With the integration, Magnolia users could incorporate the email marketing, lead management and mobile engagement solutions the platform provided into their daily workflows.
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Gartner Picks 6 Leaders in a Crowded Digital Commerce MQ
The first thing you'll notice about Gartner's Magic Quadrant for Digital Commerce 2017 is that it's crowded. Very crowded. Although it lists 21 vendors in the MQ, Gartner suggests we ain't seen nothing yet. The Stamford, Ct.
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