Articles
Tag: ibm (page 3)
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IBM-Salesforce Partnership Bears More Than Fruit
When Salesforce announced a “landmark” partnership with IBM in March, it struck many as an odd arrangement. After all, Armonk, NY-based IBM is a century-old technology company that came to market with products like employee time-keeping systems, weighing scales, automatic meat slicers and punch card equipment.
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Inside IBM's Vision for Headless with Watson Content Hub
Back in March, when the hype surrounding headless content delivery was at its peak, we implored headless CMS vendors to consider the marketers during the transition. Almost none of them were. That’s when IBM digital offers specialist Manil Allal reached out via Twitter to proclaim that IBM did.
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Your 7-Item Checklist for Choosing the Right Ecommerce CMS
It’s an open secret in the ecommerce market: ecommerce platforms offer plenty of functionality but consistently fail at content management. If you work for any major brand or retailer, you might have heard your ecommerce vendor pitching content management and experience management as part of its offerings.
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Why Google Beat AWS, IBM Watson, And Others in Forrester's Insight PaaS Wave
If you’re not familiar with the term "Insight Platforms-As-A-Service," fear not, it’s new. Forrester, the term's creator, thinks Google is the lone leader in the space. In its Forrester Wave: Insight Platforms-As-A-Service, Q3 2017 report (fee charged), analyst Brian Hopkins and colleagues Srividya Sridharan, Dave Bartoletti and Sara Sjoblom, defined
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An ECM Plan for the Bumpy Days Ahead
Making decisions during times of uncertainty is challenging to say the least. This will particularly ring true for any organization currently looking to make progress with enterprise content management (ECM). The current ECM vendor landscape is in turmoil.
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Is the IBM Watson Brand Unassailable?
IBM delivered its second quarter earnings this week and it held no surprises. For the 21st quarter in a row — five years and counting — its revenue was down year over year, although it did beat analysts’ expectations for earnings.
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3 Vendor-Created Barriers to AI Adoption
Gartner issued a warning yesterday to any vendor busy marketing their artificial intelligence (AI) capabilities: your hard sell could be counterproductive. According to Jim Hare, research vice president at Stamford, Conn.-based Gartner, the push to build and market AI products has been so intense that many vendors have forgotten
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Microsoft Lays Out Its AI Ambitions
As Microsoft partners and customers watched Satya Nadella take the stage at the Inspire conference this week in Washington, D.C., Harry Shum, executive vice president of Microsoft’s AI and Research Group was speaking at an entirely unrelated, but arguably as important, meeting in London. While Nadella was unveiling Microsoft 365
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IBM Acquires XCC Digital Work Hub to Strengthen IBM Connections
IBM today completed an acquisition to strengthen its IBM Connections enterprise collaboration offerings. Armonk, NY-based IBM acquired the XCC technology from its partner, Cologne, Germany-based TIMETOACT GROUP. XCC is a digital workplace hub that IBM officials said will create a "single destination" personalized homepage for employees.
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A Look Into Magnolia's IBM Watson-Powered AI Personalization Engine
Digital business platform provider Magnolia formed a partnership with IBM in 2015 to integrate with its IBM Marketing Cloud. With the integration, Magnolia users could incorporate the email marketing, lead management and mobile engagement solutions the platform provided into their daily workflows.
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Gartner Picks 6 Leaders in a Crowded Digital Commerce MQ
The first thing you'll notice about Gartner's Magic Quadrant for Digital Commerce 2017 is that it's crowded. Very crowded. Although it lists 21 vendors in the MQ, Gartner suggests we ain't seen nothing yet. The Stamford, Ct.
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The Cognitive Path of Least Resistance for Today's Marketers
Cognitive technology can help marketers avoid the stress of matching the right segment with the right content because it essentially takes on those challenges for the marketer — and at a much bigger and better scale. Think of cognitive learning machines as your co-worker.
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Gartner Names 7 Multichannel Campaign Management Leaders
SAP and Marketo surged into the leaderboard and joined returnees Adobe, Salesforce, IBM, Oracle and SAS in Gartner's new report on multichannel campaign management software vendors. Stamford, Conn.-based Gartner released its yearly Magic Quadrant for Multichannel Campaign Management this week. SAP was a challenger last year. Marketo shared the
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IBM Watson Dives Deeper Into Marketing with New Audience Insights
IBM today added new cognitive capabilities to IBM Watson Marketing Insights cloud platform to improve marketer's insights into audience behavior. The new audience insights uncover key predictors in customer behaviors based on data gathered from customer interactions with the brand across business channels.
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