Articles
Tag: ibm (page 4)
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The Cognitive Path of Least Resistance for Today's Marketers
Cognitive technology can help marketers avoid the stress of matching the right segment with the right content because it essentially takes on those challenges for the marketer — and at a much bigger and better scale. Think of cognitive learning machines as your co-worker.
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Gartner Names 7 Multichannel Campaign Management Leaders
SAP and Marketo surged into the leaderboard and joined returnees Adobe, Salesforce, IBM, Oracle and SAS in Gartner's new report on multichannel campaign management software vendors. Stamford, Conn.-based Gartner released its yearly Magic Quadrant for Multichannel Campaign Management this week. SAP was a challenger last year. Marketo shared the
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IBM Watson Dives Deeper Into Marketing with New Audience Insights
IBM today added new cognitive capabilities to IBM Watson Marketing Insights cloud platform to improve marketer's insights into audience behavior. The new audience insights uncover key predictors in customer behaviors based on data gathered from customer interactions with the brand across business channels.
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Who's the Center of the Digital CX Universe: You or Your Customer?
Gerry McGovern has a simple message for customer experience professionals out there: Stop thinking. It’s ruining your business. Despite having access to incredible data mining capabilities and customer targeting tools, most companies are still making customer-facing decisions based on presumptions and internal data.
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Microsoft, OpenText, IBM Lead Forrester’s ECM Wave in Evolving Market
Forrester named OpenText, Microsoft, IBM, OpenText Documentum, Alfresco, Box and M-Files leaders in its latest enterprise content management (ECM) wave for business content services. But don't let the familiar faces fool you: underneath the surface is a market undergoing big changes.
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Cognitive Computing Creates Better Customer Engagement, IBM Says
LAS VEGAS — IBM kept the spotlight on the power of cognitive computing and, more specifically on Watson at Amplify 2017, its conference for marketing, sales, ecommerce and merchandising. The three day conference at the MGM Grand here ends today.
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Can IBM Watson Find Its Mojo Through a Salesforce Einstein Partnership?
Not long after the closing bell rang on Wall Street yesterday, Salesforce CEO Mark Benioff and IBM Chairman, President and CEO Ginni Rometty announced a global strategic partnership between their companies to advance the adoption of artificial intelligence (AI) in the enterprise through an integration of Salesforce Einstein and IBM Watson.
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IBM Reportedly Ends Remote Working as Layoff Rumors Grow
IBM is reportedly retreating from its recent embrace of digital workplace strategies and remote workforce collaboration.
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Microsoft, IBM, Jive, Salesforce Lead Forrester's Enterprise Collaboration Wave
Business collaboration is nothing new. Geeks and computer enthusiasts were sharing and chatting on bulletin board systems in the early 1980s, via Internet Relay Chat (IRC) in the late 1980s, eRoom -type tools in the 1990s and with technologies like Microsoft Sharepoint, Jive Software and Socialcast (now part of VMware)
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IBM Watson Points the Way to Our Cognitive Business Future
What a difference a year makes. A year ago, almost 1,000 people attended the IBM World of Watson event in the New York City borough of Brooklyn.
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Gartner Rates 4 ECM Vendors Leaders, Drops 3 Others to Challengers
Enterprise content management (ECM) vendors who tried to win high marks from analysts at Gartner this year based on last year's scoring criteria might be a bit disappointed. Why? Because Gartner changed the rules this year. In fact, analysts Karen A.
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IBM Watson Digs Deeper Enterprise Roots With Slack Partnership, Other New Products
IBM Watson wants to make Slack smarter. Armonk, N.Y.-based IBM and San Francisco-based Slack today announced a partnership that combines Slack’s digital workplace with he cognitive computing capabilities of Watson.
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Gartner Boots OpenText, SDL & HP From its WCM Leaders Quadrant
Gartner trimmed OpenText, SDL and HP from the leader's quadrant in its latest industry report on web content management (WCM). Six other vendors — Sitecore, Adobe, Acquia, EPiServer, IBM and Oracle retained their spots on the leaderboard in the Stamford, Conn.
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IBM Weds Big Data and AI in Watson-Powered Project DataWorks
New York City — IBM might have finally gotten its data play right.
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