Articles
Tag: idc (page 2)
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IDC: Your Customer Experience Cup Is Just Half Full
A month after IDC warned companies about the tough challenges in improving customer experience, a new survey by the research firm shows little more than half the firms are even trying.
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Everything You Really Need to Know About Docker
A two-year-old technology is at the spearhead of a genuine revolution in data center architectures, for both software and hardware. With yesterday's release by the Docker organization of open source tools for orchestrating the deployment of containerized applications anywhere from a data center cluster to a single laptop, the very
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6 Key Facts the C-Suite Should Know About Windows 10
This fall, Microsoft will issue the general release of the next version of its operating system to both consumers and enterprises. Windows 10 will very likely be the last major upgrade that Microsoft will ever offer. After that, updates will be incremental and instantaneous.
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IDC Sees Steep Climb to Optimized Customer Experience
If 2014 was the year when marketers added "customer centric" to their vocabulary, this should be the year many of them turn those words into actions. But how? To help, IDC Research has published a MaturityScape report that presents a five-step process to go from the first tentative stage to
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IDC Predicts Hard Times Ahead for CMOs
According to Nils Bohr, Nobel laureate in Physics, “Prediction is very difficult, especially if it’s about the future.” Nevertheless, every year since 2007, the forecasters of IDC gaze into their crystal ball (which contains research, surveys, interviews, etc.
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IDC: 10 Predictions For Emerging Technologies In 2015
The rise and expansion of the third platform has reached a tipping point according to IDC, and with the growth of investments in the Internet of Things, big data, data centers, mobile and social computing, there is, in effect, no way of avoiding it.
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IDC Predicts Big Changes, Fast Growth in Digital Marketing
IDC expects the global market for enterprise marketing software to soar to $32.3 billion by 2018 -- a jump of more than 50 percent. But it won't come easy.
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Come on, 7! Microsoft Banks on Old Success
The time for change was apparent. And not just the kind of changes Microsoft announced in August. Windows was due for something big, especially for businesses, where Microsoft promises to make things better in the Windows world. Microsoft debuted Windows 10 yesterday, jumping from Windows 8.
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Marketing Budgets Rise, CMO Tenure Falls
Two studies from IDC's marketing group provided mixed messages for CMOs. First, the good news. A survey of 101 large technology companies showed that they expect to increase their marketing budgets by 3.5 percent this year, nearly matching the 3.7 percent growth they expect in sales.
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Can Akumina Make SharePoint a Web CMS Contender?
In the age of digital experience, not all companies are rushing into relationships with superpower providers like Adobe, Sitecore and Oracle. Most, however, already have SharePoint, and many of those are trying to figure out how to extend its use to public-facing websites. Enter Akumina, a three-year-old
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The Internet of Things Could Empower People with Disabilities
Ubiquitous sensors are one of the driving ideas behind the Internet of Things.
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News Bites: Blasting Off, Driving Out, Targeting, Reading
The latest in targeting, web design and marketing from the Big Apple, the Codfish State, across the pond and Mater Urbium. A Marketer’s Best Friend? Waltham, Mass.-based Pursway claimsits new audience extension platform will help marketers target the friends of their customers.
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How the Internet of Things Drives Customer Engagement
Now that we've accepted the idea of the Internet of Things (IoT), researchers are starting to look at when, where, how, why and who will use it. They're also looking into potential risks.
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Second Survey Finds Slipping Confidence in Tech Sales
For months, the question asked softly around Silicon Valley has been: Is this another tech bubble? With restaurants filled with well-paid tech workers and home prices soaring into the stratosphere, such doubts are usually shrugged off with a phrase that hasn't been heard much around the San Francisco Bay Area
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