Articles
The latest in acquisitions, appointments, projections and detections from the Evergreen and Apple States, New Amsterdam, Barbarossa city and the City of Beautiful Towers and other places worldwide.
Goodall Bringing the Power to DCG?
New York City-based Digital Clarity Group is powering up, so to speak with the appointment of
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Enterprise mobile messaging is hot. Or is it? Researchers at the Framingham, Mass.-based International Data Corporation (IDC) discovered sending messages through a mobile device may not exactly be setting the world on fire. Business don't engage with mobile messaging technology (specifically SMS, MMS and push notifications) for operations, employee engagement
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At some point soon, you and your colleagues will likely wonder whether you need to make a fundamental change to your IT infrastructure ... at least if you want your organization to be effective and remain competitive.
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A month after IDC warned companies about the tough challenges in improving customer experience, a new survey by the research firm shows little more than half the firms are even trying.
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A two-year-old technology is at the spearhead of a genuine revolution in data center architectures, for both software and hardware. With yesterday's release by the Docker organization of open source tools for orchestrating the deployment of containerized applications anywhere from a data center cluster to a single laptop, the very
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This fall, Microsoft will issue the general release of the next version of its operating system to both consumers and enterprises. Windows 10 will very likely be the last major upgrade that Microsoft will ever offer. After that, updates will be incremental and instantaneous.
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If 2014 was the year when marketers added "customer centric" to their vocabulary, this should be the year many of them turn those words into actions. But how? To help, IDC Research has published a MaturityScape report that presents a five-step process to go from the first tentative stage to
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According to Nils Bohr, Nobel laureate in Physics, “Prediction is very difficult, especially if it’s about the future.” Nevertheless, every year since 2007, the forecasters of IDC gaze into their crystal ball (which contains research, surveys, interviews, etc.
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The rise and expansion of the third platform has reached a tipping point according to IDC, and with the growth of investments in the Internet of Things, big data, data centers, mobile and social computing, there is, in effect, no way of avoiding it.
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IDC expects the global market for enterprise marketing software to soar to $32.3 billion by 2018 -- a jump of more than 50 percent. But it won't come easy.
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The time for change was apparent. And not just the kind of changes Microsoft announced in August. Windows was due for something big, especially for businesses, where Microsoft promises to make things better in the Windows world. Microsoft debuted Windows 10 yesterday, jumping from Windows 8.
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Two studies from IDC's marketing group provided mixed messages for CMOs. First, the good news. A survey of 101 large technology companies showed that they expect to increase their marketing budgets by 3.5 percent this year, nearly matching the 3.7 percent growth they expect in sales.
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In the age of digital experience, not all companies are rushing into relationships with superpower providers like Adobe, Sitecore and Oracle. Most, however, already have SharePoint, and many of those are trying to figure out how to extend its use to public-facing websites. Enter Akumina, a three-year-old
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Ubiquitous sensors are one of the driving ideas behind the Internet of Things.
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