Articles

Tag: irina guseva (page 2)

  • The Time for DAM in Customer Experience is Now

    The intersections of Digital Asset Management (DAM) and Customer eXperience Management (CXM or CEM) is an overwhelmingly understudied and underutilized area -- both in theory, and more so in practice.

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  • SaaS Web Content Management Systems Are No Panacea

    In the spirit of this month’s editorial theme on all things cloud, I thought I’d ponder about cloud/SaaS web content management on the premise that SaaS Web CMS cannot save the world or cure your WCM illness, despite the much-spread hype you may hear in the marketplace generated by vendors.

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