Articles
Tag: strategy (page 7)
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Artificial Intelligence Strategy: 7 Things to Consider Before Getting Onboard
Everyone is jumping on the AI bandwagon. Here are 7 reasons you may need to think before you leap.
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The Case for Sharing Ownership of Your Organization's Content Strategy
Marketing usually owns content strategy lock, stock and barrel. But should that always be the case?
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Who Owns the Content Strategy Process? It Depends...
For businesses creating content for the first time, there are many pitfalls, so we went to the experts to help you get it right.
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Clean Up Your Digital Presence: A Scalable Content Decision Making Process
In a digital change project, set rules about how to handle content across your entire digital presence instead of making decisions about every piece of content.
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Edge Computing: What It is and How It's a Game-Changer
Edge Computing is pushing computing powers away from central locations to the edge of networks to empower real-time data analysis.
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The Quality vs. Quantity Debate in Content Marketing Continues (Sigh)
Why is it even a question if content marketers should produce quality content or not?
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How to Build an Employee Experience That Rivals Your Customer Experience
Experts suggest what lessons businesses can take from their customer experience efforts to apply to employee experience efforts.
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Content Strategy 101: What it Is and Where to Start
Stop aimlessly producing content that underperforms by building a better content strategy
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Content Modeling: What It is and How to Get Started
A content model helps organize and manage your content. Here's how to get your content model right the first time round.
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Stop Torturing Your Data and Other Tips to Reveal True Data Insights
With the proliferation of data and analytic tools, spurious 'insights' are more common. Here are tips for separating coincidences from true results.
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7 Content Marketing Trends for 2018
Will 2018 be the year of virtual reality marketing? Will Amazon’s Alexa become the hot new content marketing channel? Experts weigh in on what we can expect next year.
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What Audio Marketing Is and Why It Should Be a Part of Your Content Strategy
There is no shortage of audio content platforms out there and their use is increasing, which is why marketers need to understand and embrace this old format made new again.
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11 Ways to Improve Your Digital Workplace
Digital workplaces, and by extension, digital transformation, are not just about technology. They are about fundamentally changing the way we work. At the Gartner Digital Summit in London this September, Gartner VP Matthew W. Cain and Gartner research director Helen Poitevin outlined seven existing and emerging trends that would shape digital workplaces in
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Machine Learning Will Transform the Advertising Industry
Hype about machine learning in the media industry abounds, but once you move past the buzz, there are also a lot of practical applications for the technology.
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