Articles
Tag: strategy (page 8)
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Ensure Content Discoverability with Digital Quality Management
Discoverable content is table stakes for any online experience. Here are tips to make sure your content is found.
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Why the Cleveland Fed Is Banking on Content Marketing
It's no small task when an organization that’s been around for over 100 years decides to launch a content marketing initiative. However, to generate awareness and publicize the work it's doing to improve outcomes in the regions it serves, that's exactly what one financial institution did. Meet the Federal Reserve Bank of Cleveland and Michelle Park Lazette,
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Has Influencer Marketing Lost Its Bloom?
Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland. The Netherlands’ tragi-comic period of "tulip mania" is regarded as one of the world’s first speculative market bubbles.
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Why Identity Resolution Is so Important for Marketers
Working in data marketing, you’ve likely heard all about getting to know your customers.
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Tips for Avoiding and Managing Costly Branding Associations
Understand the power of brand associations
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US Companies Face Yet Another EU-US Data Transfer Hurdle
The High Court in Ireland is asking Europe’s top court, the European Court of Justice (ECJ), to decide whether EU countries should outlaw the way Facebook, and other US tech companies, transfer personal data to the US.
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The Future of Content: How to Satisfy Future Audiences
Tips for how to meet your audience's needs today and in the future.
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Fuel Global Customer Experiences with Automation and Machine Learning
To create content that is culturally relevant for local markets and individual customers means delivering locally relevant and engaging experiences. It requires a customer-first focus, regardless of where your customers live. In her book, “Global Marketing and Advertising,” Marieke de Mooij writes, “(W)hen companies go global, they are
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Gartner: Execs Prioritizing Digital Workplace Without Even Knowing It
CEOs are building their digital workplaces without even knowing it. Monica Basso, research vice president at Gartner delivered that message to Gartner Digital Workplace Summit attendees during a session titled "Driving Business Success With a Digital Workplace.
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5 Characteristics of Compelling Content Marketing
I spend a lot of my time finding good content, reading it and then selecting the best examples to share on social media. To provide value to people, I’m picky about what I share.
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The GDPR Clock Is Ticking: Here's How to Get on the Road to Compliance
The attention surrounding the EU’s General Data Protection Regulation (GDPR) is growing as the law's May 25, 2018 effective date looms closer. Given the consequences of non-compliance (4 percent of revenues or €20 million — about $23.
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3 Reasons a Good Insight Is Hard to Find (and What to Do About It)
Insight is a magic term for a new way of thinking about our business that propels us forward. We’ve all seen them. We all want more of them.
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‘Killing Marketing’: Reinventing Marketing as a Profit Center
How would you describe your company’s marketing practice? If “a tax on the business,” “a cost center” or “an annoyance” are some of the first thoughts that come to mind, you’re not alone.
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The Future of Content: Counter Free Content With New Forms of Monetization
Understanding the difference between content audiences will pay for and what they won't is a key part of creating future content strategies.
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