Articles

Tag: john horodyski (page 3)

  • Managing Content? Start with Metadata

    Managing Content? Start with Metadata

    To effectively manage and exploit a company’s knowledge, you need a metadata plan. The successful implementation of any content-related strategy -- be it data, digital assets or text -- requires implementation of a holistic metadata schema that is supported by technology, people and process.

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  • CMSWire's Top 10 Hits of 2014: Digital Asset Management

    CMSWire's Top 10 Hits of 2014: Digital Asset Management

    If you chose a theme song for Digital Asset Management (DAM) technologies in the past year, it might be "Ball of Confusion.

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  • The Problem with Personalization and Customer Experience

    The Problem with Personalization and Customer Experience

    “I’m sorry Dave, I’m afraid I can’t do that.” --  Hal, 2001: A Space Odyssey At the recent Henry Stewart DAM Conference in Los Angeles, the best and the brightest in Digital Asset Management shared their stories and showed their wares to an eager audience.

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  • Breaking Down Big Data: The Value in Metadata

    I never met a data that I didn’t like. ” -- Internet Meme As a Partner at Optimity Advisors, my role is to work with clients to make data likeable: identifiable, discoverable, usable and ultimately, valuable.

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  • DAM Experience Starts With User's Expectations

    DAM Experience Starts With User's Expectations

    “The first step in exceeding your customer’s expectations is to know those expectations” --  Roy H. Williams The content-driven experience is ultimately the expression of the relationship between a DAM and the user.

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  • How to Succeed with DAM

    How to Succeed with DAM

    The question I hear most often from clients in all industries is how do I “succeed” with DAM -- how do I make it a successful system and provide real and meaningful benefits to the organization? The short answer is that there is no “silver bullet” as to what success

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  • Digital Asset Innovation

    Digital Asset Innovation

    "Without change, there is no innovation, creativity or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”  -- William Pollard Innovation, an active process of introducing something “new” or “different,” involves a commitment to looking at the world differently and

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  • The Greatness of Information Governance

    The Greatness of Information Governance

    I am not bound to win, but I am bound to be true. I am not bound to succeed, but I am bound to live by the light that I have.

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  • Change Management for DAM

    "It may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg.

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  • Make DAM Your Single Source of Truth

    Make DAM Your Single Source of Truth

    A wise educator once proclaimed that there is “a place for everything and everything in its place. ” Not only is this true today, but it's an absolute necessity where rich media assets compete for attention and use within a multichannel distribution framework.

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  • Digital Asset Management - We Need it More Than Ever

    Has your Digital Asset Management solution become part of the “core” business capabilities and functionality that serve other platforms within your organization? If so, is it a competitive or a collaborative infrastructure design? The question for discussion is; do we still need DAM ? With no uncertain hesitation, the answer

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  • Make the Most of Metadata: Take Control of Access to Your Assets

    These are good times for metadata. In fact, these are great times.

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  • The Twelve Days of a DAM/MAM Christmas

    On the twelfth day of Christmas, my true love sent to me, Twelve workflow diagrams drumming Eleven copyright lawyers piping Ten change management requests a-leaping Nine metadata fields dancing Eight user-experience scenarios a-milking the design team Seven servers crashing … again Six search strings a-laying Five golden file formats …

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  • The Road to Digital Asset Management

    In my practice and within my profession, I am often asked where DAM is headed and what needs to be done to foster a greater sense of community.

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