Tag: john horodyski (page 4)

  • Anchored Balloon

    Connecting the Dots Between Customer Engagement and DAM

    “People don’t care how much you know until they know how much they care” John C. Maxwell Data-driven marketing solutions enable customer engagement, and a Digital Asset Management (DAM) system can be a step toward gaining innovative, operational and intellectual control of your data.

    Continue reading...

  • Making a DAM Decision

    Making a DAM Decision

    "It's not hard to make decisions when you know what your values are." -- Roy Disney Yes, it's that time of year again… Spring has sprung, and with that, energy and renewal comes the Henry Stewart DAM Conference to NY, NY May 7–8.

    Continue reading...

  • Metadata Maturity Helps You Maintain Business Relevance

    Metadata Maturity Helps You Maintain Business Relevance

    “Knowledge comes, but wisdom lingers"  -- Calvin Coolidge Any organization looking to manage and exploit its knowledge more effectively can't afford to ignore metadata creation. Metadata's application, however, can't stop at creation. Organizations must continually update, manage and exploit it in order to provide optimal content and knowledge management opportunities.

    Continue reading...

  • When You Think DAM Think Integration

    When You Think DAM, Think Integration

    "We have stood here alone in what is called isolation -- our splendid isolation, as one of our colonial friends was good enough to call it." -- Viscount George Goschen, First Lord of the Admiralty, February 26, 1896 There is no victory in a content strategy founded in isolation.

    Continue reading...

  • Managing Content Start with Metadata

    Managing Content? Start with Metadata

    To effectively manage and exploit a company’s knowledge, you need a metadata plan. The successful implementation of any content-related strategy -- be it data, digital assets or text -- requires implementation of a holistic metadata schema that is supported by technology, people and process.

    Continue reading...

  • CMSWires Top 10 Hits of 2014 Digital Asset Management

    CMSWire's Top 10 Hits of 2014: Digital Asset Management

    If you chose a theme song for Digital Asset Management (DAM) technologies in the past year, it might be "Ball of Confusion.

    Continue reading...

  • The Problem with Personalization and Customer Experience

    The Problem with Personalization and Customer Experience

    “I’m sorry Dave, I’m afraid I can’t do that.” --  Hal, 2001: A Space Odyssey At the recent Henry Stewart DAM Conference in Los Angeles, the best and the brightest in Digital Asset Management shared their stories and showed their wares to an eager audience.

    Continue reading...

  • Breaking Down Big Data: The Value in Metadata

    I never met a data that I didn’t like. ” -- Internet Meme As a Partner at Optimity Advisors, my role is to work with clients to make data likeable: identifiable, discoverable, usable and ultimately, valuable.

    Continue reading...

  • DAM Experience Starts With Users Expectations

    DAM Experience Starts With User's Expectations

    “The first step in exceeding your customer’s expectations is to know those expectations” --  Roy H. Williams The content-driven experience is ultimately the expression of the relationship between a DAM and the user.

    Continue reading...

  • How to Succeed with DAM

    How to Succeed with DAM

    The question I hear most often from clients in all industries is how do I “succeed” with DAM -- how do I make it a successful system and provide real and meaningful benefits to the organization? The short answer is that there is no “silver bullet” as to what success

    Continue reading...

  • Digital Asset Innovation

    Digital Asset Innovation

    "Without change, there is no innovation, creativity or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”  -- William Pollard Innovation, an active process of introducing something “new” or “different,” involves a commitment to looking at the world differently and

    Continue reading...

  • The Greatness of Information Governance

    The Greatness of Information Governance

    I am not bound to win, but I am bound to be true. I am not bound to succeed, but I am bound to live by the light that I have.

    Continue reading...

  • Change Management for DAM

    "It may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg.

    Continue reading...

  • Make DAM Your Single Source of Truth

    Make DAM Your Single Source of Truth

    A wise educator once proclaimed that there is “a place for everything and everything in its place. ” Not only is this true today, but it's an absolute necessity where rich media assets compete for attention and use within a multichannel distribution framework.

    Continue reading...

Displaying 43-56 of 60