Articles

Tag: managing content (page 2)

  • Web Content: Deliver Your Message with Maximum Impact

    Using the right words in your web content can make a powerful first and lasting impression. Making a mark is especially important on the Internet, where your website is up against more than 100 million other eager competitors.

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  • Stop Wasting Visitors’ Time

    Poorly structured web content is misleading and wastes millions of hours daily. For today’s 1.2 billion Internet users, that translates to frustration. For business, it means missed opportunities.

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  • Web History: Middle of the Beginning

    The Web has only just begun to make its mark. As we approach 2008, we are only in the middle of the beginning of a revolution that is transforming humanity. I often meet web professionals who are frustrated with their websites. This is quite understandable.

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  • The Collaborative Web

    The essence of the Web is about linking, sharing and collaboration. Productivity and value creation is driven by cooperation.Humans love the myth of the great individual overcoming overwhelming odds to achieve incredible goals. We seem to need to know that someone is in charge; that someone is leading, directing, managing.

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  • Every Website is NOT Different

    Every time I hear someone say that "every website is different" I want to rush outside, grab an ancient oak, rip it up by its roots, swing it wildly and lop the top off the nearest mountain.

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  • Thinking Web, Not Website

    The Web is the network. The Web is the organization. Your website is not important. Reaching your customers is.A website has substance. You can count the number of web pages and the number of visitors. It is something you can show to your manager.

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  • Web Customer Rejects Silo Mentality

    Organizations have an overwhelming desire to own and control. Even within organizations, each unit/department is constantly trying to prove that it is important. The intranet emerged as a classic organization chart structure. Each unit wanted its own website and everyone wanted a link on the homepage.

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  • Employ a Virtual Ambassador Today

    What has your website done for you lately? If it’s not supporting your bottom line, a simple mind shift can make a world of difference.Regardless of the industry, most business owners fail to take full advantage of the Web. It's unfortunate when you consider a website's ability to cost-effectively

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  • Web Ecosystem: Rise of the Grudger Customer

    On the Web a new type of customer is rising. One more and more immune to marketing happy talk. One that wants facts before emotion.In his seminal book, The Selfish Gene, Richard Dawkins explores the idea of the sustainable ecosystem. In one game of life there were three players: suckers,

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  • cmf2007 Keynote: Leading with Information

    We just wrapped-up the first keynote session here at cmf2007 in Denmark. The one keynoting, and quite enthusiastically, was Bob Boiko, otherwise known as the man who wrote the book on content management. In good inverse pyramid fashion, I'll open with the closing. According to Bob, the most important information in your organization is the stuff you're most afraid of dealing with. It's the

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  • What is Web Operations Management?

    Here at the cmf2007 conference in Arhus, Demark, we're listening to Lisa Welchman discuss Web Governance and Web Operations Management (WOM). Web Governance has little to do with information governance and records management.

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  • Web Content: Write for Your Market

    Good business web writers write for the market, not for themselves.That’s the point I tried to get across to a former colleague, who has a long history of reporting for various publications.

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  • Web Metrics: Don't Be a Slave to the Next HIT

    Early website management was obsessed with volume. Today, an increasing number of page impressions can mean a website is failing rather than succeeding.I still hear senior managers and journalists quoting HITS when they want to say something impressive about the Web. (HITS stands for How Idiots Track Success.) A HIT

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  • Honest Marketing Works on the Web

    The Web customer is not a fool. The specific reason they are on the Web is to compare and evaluate. Give them the facts.Some airlines have an incredibly underhanded approach to pricing. Aer Lingus is an airline I fly with almost once a week. It is dramatically better than it

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