Articles

Tag: managing content (page 3)

  • Managing Global Customer Experiences, Better

    Web CMS vendor Sitecore has recently been on about this. The SDL Tridon deal was arguably driven by the opportunity in global Web content management. Vendors like Clay Tablet have been throwing some chips in the game as well.

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  • Government Website Survey: from Organization-centric to Citizen-centric

    Government websites are organization-centric, complicated and confusing, according to a survey of government web professionals in the United States, New Zealand and Canada.Between August and October 2007, over 230 government web professionals in the United States, New Zealand and Canada rated their websites based on a list of phrases.

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  • Build Your Online Brand with Words

    What you write is what you are, especially on the Web. Yet many business owners only relate their online brands to logos and design, discounting the power of the written word. Your business communicates its brand with every word you use on your website.

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  • Government Websites Must Focus

    Government websites must specialize and deliver better services to specific audiences, not try to be everything to everybody.A number of years ago, I did some work with a department of education. It was reviewing its web strategy and had come to a decision. In its new version, it would not

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  • The Semantic Web Will Redefine Content Management

    Content managers, I'm sure you think your job is hard enough as it is. Sourcing good content, presenting it well, integrating it seamlessly, cataloging it, securing it, backing it up... yikes, the plate is full already.

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  • Local Government: Local Tasks Made Easy

    The best thing governments can do on the Web is get out of the way. Save the citizen time by making basic government tasks fast and easy.Salford recently received the UK Local Authority Website of the Year 2007 award. It's not surprising. Salford is a very practical and functional website.

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  • Killer Web Content Examples

    Out of 18 choices, why does one piece of content get 49 percent of the vote while another gets 0 percent?Over the last six years, I have tested a range of headings and summaries. The tests were carried out in 14 countries with almost 3,000 people. People were asked to

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  • Webinar: Real World Global Website Content Management

    The globalized content theme has been in the air for the past year or so and of late has been rapidly gaining momentum (news, news and news). The tools, processes and practices around managing multi-language, multi-cultural web content are gelling, but there's plenty of ground left to cover. This Thursday at

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  • Evidence-based Website Management

    The Web is the perfect environment in which to make management decisions based on evidence and facts, rather than emotion and opinion.The educated guess and the gut instinct are-like the action hero-vastly overrated. In human psychology there is a compelling attraction to the idea that the gut instinct is the

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  • Converting Clicks to Customers

    You’ve got plenty of traffic, but you’re not able to persuade visitors to take action. It’s a common and aching issue for many online businesses.Too often, business owners impulsively throw more money into existing marketing campaigns, believing it’s merely a numbers game -- i.e.

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  • Time for Content to Become More Scientific

    Senior managers don't take content seriously because people who write content don't come across as being serious. If content professionals want more respect, they need to present content as a science, not an art.I have spent most of my adult life writing content, or else advising people on how best

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  • My Web Content is Better Than Your Web Content

    We’ve all experienced meetings that go like this: “OK, time to choose which landing page to launch with our new search campaign. Which page version do you guys like best?” In the meeting are the copywriters, designers, product managers, SEM managers, and more.

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  • Intranet Personalization: Does it Work?

    The theory of intranet personalization is wonderful. The practice is generally woeful: hugely expensive implementations that totally fail; massive maintenance overheads and very little employee uptake.According to the Jakob Nielsen report, Intranet Design Annual 2007: The Year's 10 Best Intranets, "Many entries and almost all of the winning intranets offer

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  • Why I’m Disgusted with Web Teams

    What’s it gonna take to get organizations to take their web sites seriously? By seriously I mean staff them, fund them and manage them?I’m beginning to believe that some newsworthy misinformation-on-the-Web or ecommerce-related revenue losing incident may be the only way that some organizations, both public and private, are going

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