Articles

Tag: managing content (page 4)

  • Intranet Managers, Don't Lose Hope

    In the historical context of the organization, the intranet is definitely the new kid on the block. Properly managed, the future for intranets is very bright indeed.I meet a lot of intranet managers who are frustrated with their jobs. It's easy to understand why. But we need to be clever

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  • Content Analysis: A Prism of Possibilities

    One of the most challenging aspects of any content management initiative is getting a view into all your content. No wonder. If you could see it all clearly, you wouldn’t need content management, right?The content analysis phase of a project can be multi-faceted.

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  • Web Redesign is Bad Strategy

    If you're thinking of redesigning your website, ask yourself this question: Am I simply papering over the cracks?Meet the Jones family. There are six of them, not including two big dogs and two cats. Four years ago they moved into a brand new house. It was a beautiful house. But

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  • The Best Websites are Useful and Ugly

    Functionality and usefulness are far more important to the success of your website than how nice and elegant it looks.The first time I saw the Grand Canyon was a truly memorable experience. The depth, distance and hazy rainbow of colors were like nothing I had ever seen before. The great

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  • Web Design is the Design of Words

    In the design of physical products, the use of words is often seen as a sign of a flaw of the design. On the contrary, in web design, without words, there is no design."If a design depends upon labels [words], it may be faulty," Donald Norman writes in his book,

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  • The Web is Messy

    The nature of the Web is not neat and tidy. A website is not a project but rather a process of continuous improvement. Traditional content always has an end in mind. The objective is a brochure, a report, a book, a video. Steps are put in place to get the

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  • Websites: Designed by Dogs, Managed by Cats

    A key danger in website design is over-ambition. We need to design a website we can professionally manage.I travel a lot. And when you travel a lot you discover a lot of important things. You learn the answers to crucial questions such as: Why is a dog a man's best

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  • Task Management, not Content or Technology Management

    Websites will achieve maximum value when they focus on the tasks of their customers, not the technology or content.Who will use this? How will they use it? These should be two of the most important questions asked when managing a website. Until they are answered with absolute clarity, the website

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  • Web Content 2007: Driving Customer Relationships Through Web Content

    How do organizations effectively build relationships with their customers? The answer today at the Web Content 2007 conference in Chicago is, of course, great content. Inconsistent or poor quality content detracts from brands, decreases customer satisfaction and may even increase a company's legal liability. Effective, high-quality content builds positive relationships

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  • Web Content 2007: When Users Generate Content

    Every community has a voice, they just need a venue in which to express it. In the world of Web 2.0, we, the user, are the writers, innovators, editors, critics and most importantly, the consumer. Bryant Shea, Director of Content Management at Molecular marveled that even as we are inundated

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  • Web Changes Nature of the Organization

    From a closed, centralized, cohesive unit, the organization is being changed by the Web into an open, dispersed, cohesive network.There are few better websites than the BBC, and there are few organizations that truly get what the Web is about better than the BBC. I came across a set of

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  • Web's Key Management Metric: Task Completion

    Supposing someone has to visit 20 pages on a website to complete a task, when with better management, they would only have to visit 5. Thus, the more page impressions, the more frustrated customers become.If a website has lots of repeat visitors, does that mean they couldn't complete their tasks

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  • Web Task Management Principles

    Web task management is about managing your website around common tasks. Success is measured on the completion of these tasks.What is different about web task management? Traditional website management focuses on managing the technology and/or the content. Such website management approaches are generally project-based. Under traditional web management models, for example,

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  • Web Content World 2007 is Calling Your Name

    There have been many conferences to date that focused on website design, search engine optimization strategies, ecommerce, email marketing, and other pieces of the Internet puzzle. None, however, have catered to this assortment under the umbrella of Web content. TheContentWrangler.com and DUO Consulting will be hosting one of the biggest

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