Articles

Tag: managing content (page 5)

  • How to Professionally Manage Search

    To manage search on your website, don't manage the technology or the content. Manage the task. Success is about finding, not searching.The following are the steps involved in professionally managing search: # Identify the top 200-400 search terms on your website. These top 200-400 terms will usually represent a very significant

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  • Google Changes Information Management

    The success of Google proves that if you manage content professionally, tremendous value is delivered.Imagine you are very rich and you have a big house. One evening you have guests over. One of the guests asks you where the toilet (restroom) is. You give them instructions and off they go. After

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  • How To: Editing Print Documents for the Web

    How do you get your print documents into shape before migrating them into a Web Content Management System and presenting them to an easily distracted Internet audience chronically short of attention? Its certainly easier said than done well, and thankfully Web content specialist Merry Bruns has a tip or two

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  • 5 Key Characteristics of Web Brands

    The web brand is useful, clear, simple, interactive, and most importantly, customer-centric."Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007," Gemma Simpson wrote for Silicon.com in April 2007. "It's the second year in a row a tech brand has beaten household

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  • The Problem of Dirty Data

    More than 25 percent of critical data in Fortune 1,000 companies is poor quality because organizations have little experience in managing content.Gartner Research believes that very few organizations are making progress towards professionally managing their most important data. Research Vice-President Andreas Bitterer said that "dirty data" is often overlooked as

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  • FatWire Invites Everyone to Play CMS

    These days, in the age of information and paper overload, any time someone can make something easier, faster and more efficient, I am all ears. Seriously. And today the folks at FatWire have my complete attention. They have just announced the general availability of their latest Web Content Management platform,

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  • Web Facilitates Wisdom of Crowds

    Harnessing the collective intelligence is the cornerstone of the Web's success. I used to have a lot of faith in expert knowledge and expert advice. I still do. However, because of the Web, and in an increasing number of circumstances, I am beginning to place more faith in the advice

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  • Customer Power Driven by the Web

    The shift from organization power to customer power continues, as customers use the Web to organize themselves like never before.The Web gives organizational tools to the customer. The ability to organize 100 or 10,000 people used to be the exclusive domain of nations or well-funded private companies. Not anymore. "The power

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  • Easy to Use: Why the Web Demands Simplicity

    The more sophisticated a society and its economy becomes, the easier it is for its citizens to do what they need to do.In Lima, Peru, to legally establish a one-person garment workshop takes 289 days of bureaucratic toil, costing $1,231, 31 times the monthly minimum wage. In the Philippines, purchasing

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  • The Future is Collaborative

    The network rewards collaborators and punishes hoarders. The Web rewards those who are generous and punishes those who are mean.If the Web were a film, its plot would be much more like that of Lord of the Rings and much less like Terminator, Dirty Harry or Die Hard. It would

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  • The Twilight of Print

    When the tool changes, so too should the skill and the technique. More and more, hypertext is replacing text and the Web is replacing print."I really don't know whether we'll be printing The Times in five years, and you know what? I don't care either," Arthur Sulzberger, owner, chairman and

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  • Don't Stereotype Your Customers

    Even if you're serving the same group of customers, their needs may have changed. This may mean having to change some deep-rooted beliefs.Ireland is my home. However, there are certain things about Ireland that drive me crazy. For the sake of my mental health, I avoid buying a newspaper. Whenever

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  • Don't Let Your Blog Come Back to Haunt You

    In an age of instant messaging, you should take a lot more than an instant to consider what exactly it is you're communicating.Recent news reports tell us that controversial bloggers, Amanda Marcotte and Melissa McEwan, hired by the John Edwards US presidential campaign, are in trouble. Their previous blog posts

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  • PDFs are Evil, Lazy, Slothful and Sinful

    PowerPoints are the curse of the intranet, and PDFs the curse of the Web. PDFs reflect print thinking. On the Web, we need web thinking.The next time I download a PDF and the first thing I see is a big picture of someone sitting on a bicycle, smiling; or someone

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