Articles

Tag: marketing analytics (page 2)

  • Jumpshot Knows What You're Buying, Browsing, Searching

    Jumpshot Knows What You're Buying, Browsing, Searching

    The company uses advanced algorithms to see on a transaction level, well, everything that is happening on the Internet.

    Continue reading...


  • How Do You Measure Your Mobile Marketing?

    How Do You Measure Your Mobile Marketing?

    Five bucks if you can look around wherever you are right now and find someone more than an arm's reach from a mobile device. Our phones and tablets and wearables are wardrobe essentials, tangible symbols of our ubiquitous digital connectivity.

    Continue reading...


  • Content Marketing Strategy: Context, Context, Context

    Content Marketing Strategy: Context, Context, Context

    "Location, location, location" may have been the mantra for brick-and-mortar businesses in the past, but in today's content-driven economy it's "context, context, context." Content marketing these days is more complex than ever before.

    Continue reading...


  • Turn Your Data Into Smart Data

    Experts have proclaimed the end of the big data bubble for a few years now. Yet more and more companies want to be analytics-driven with analytics-oriented departments to take full advantage of the exponential growth of data points. It's reported that marketers will spend an estimated $11.

    Continue reading...


  • Yes, Marketers: You Still Need Email for Digital CX

    Marketers often debate about which media to use in a campaign. But their sentiment about using email to engage customers is unanimous. An email campaign can be valuable because a list of subscribers forms a captive audience. These are people who have actively expressed a willingness for engagement.

    Continue reading...


  • 4 Must Have Skills for Data-Driven CMOs

    4 Must Have Skills for Data-Driven CMOs

    It wasn't that long ago when most CMOs and senior marketers were considered the keepers of the brand. Today CMOs have a seat at the table. Their customer-centric insight drives the business-building strategy in front of the funnel, in the funnel, and all the way to the close and beyond.

    Continue reading...


  • Do You Have What it Takes to Be a CMO?

    Do You Have What it Takes to Be a CMO?

    CMOs today require different knowledge and skills from those needed just five years ago. We are accountable for revenue and results and for crafting a compelling customer experience across the buyer journey.

    Continue reading...


  • Companies Embrace Advanced Analytics But Not Big Data

    Advanced analytics is becoming an enterprise essential. But most companies appear content to stick with the benefits of the "small data." the technology generates rather than make the necessary investments to capitalize on big data.

    Continue reading...


  • Do Analytics Matter for B2B Marketers?

    B2B marketers use analytics and gain value from them in their campaigns and marketing programs, a survey released today claims. But earlier this year, another study claimed otherwise. It found only about a third of organizational projects include marketing analytics. And it further claimed there has been no significant gains

    Continue reading...


  • Leverage Data-Driven Marketing to Measure Business Impact

    Leverage Data-Driven Marketing to Measure Business Impact

    As the growing reliance on data reshapes marketing, many CMOs wonder which metrics to collect and how to use them to boost company profits. There's a secret to that. In fact, there are four. Heidi Bullock, vice president of demand generation at Marketo, outlined those yesterday in a CMSWire webinar

    Continue reading...


  • Marketing to the Segment of One is Closer Than it Seems

    Marketing to the Segment of One is Closer Than it Seems

    Relevant and Timely Let’s discuss the why, how and what behind marketing to the segment of one:  Why market at this level? How do you market to the segment of one? What technologies and processes enable this type of marketing? Why would an organization want to market at this level?

    Continue reading...


  • How Google's Universal Analytics Help Segment Customers

    How Google's Universal Analytics Help Segment Customers

    Segmentation is not new in analytics. In fact, it’s not new to marketing. Every product or service is meant for a segment in one way or another.

    Continue reading...


  • Making Sense of B2B Marketing Analytics

    Making Sense of B2B Marketing Analytics

    Almost every B2B marketer understands analytics have changed the way goods and services are sold. Many, however, don't understand how to translate all those numbers into actions that generate more revenue. That reality came into focus yesterday in the CMSWire webinar "Trends and Challenges of B2B Marketing Analytics in 2014." The program was based partly on a results

    Continue reading...


  • Keeping Up with Customers in a Cross Channel World

    Keeping Up with Customers in a Cross Channel World

    Times have changed. Today, the browser is just one of many places where customer behaviors and interactions can be captured. As the universe of channels, touch points, and devices expands, so has the browser’s importance begun to shrink.

    Continue reading...


Displaying 15-28 of 54