Articles
Tag: marketing analytics (page 3)
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Making Sense of B2B Marketing Analytics
Almost every B2B marketer understands analytics have changed the way goods and services are sold. Many, however, don't understand how to translate all those numbers into actions that generate more revenue. That reality came into focus yesterday in the CMSWire webinar "Trends and Challenges of B2B Marketing Analytics in 2014." The program was based partly on a results
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Keeping Up with Customers in a Cross Channel World
Times have changed. Today, the browser is just one of many places where customer behaviors and interactions can be captured. As the universe of channels, touch points, and devices expands, so has the browser’s importance begun to shrink.
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Marketers Like Oracle Cloud's Summer Releases #interact14
It's one thing to spend a couple of billion dollars acquiring digital marketing technologies and another to make them truly useful to today's marketers.
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A Cheaper Alternative to Marketing Analytics
If 2012 was the year of the cloud and 2013 saw broad acceptance of big data, 2014 could go down as the year of cheaper analytics. The year has been filled with announcements of new features from scores of vendors of all sizes, from SaaS providers like Gainsight and gShift
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The Shifting Responsibilities of Marketing Pros
Many marketers are confused about their roles in the age of big data and customer experience. That message became all too clear this week at unrelated conferences in San Francisco. Predictive Analytics World and Totango's Customer Success Summit were both excellent conferences.
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How to Be a Great Chief Customer Officer
Chief Customer Officer may be a cool, new corporate title, but many people don't understand exactly what that job entails, according to Jeanne Bliss, who literally wrote the book on the subject: "The Chief Customer Officer.
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How to Make Marketing Analytics Matter
So marketing analytics are a waste of money, eh? We reported as much this week after seeing results of the CMO Survey by Duke University. It triggered some people to defend marketing analytics and its place in an organization.
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Why Agility is the New Marketing Mandate
Marketers today find themselves needing to keep up with an abundance of new opportunities for creating, distributing and accessing content via new technologies, devices and touchpoints.
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The Future of Big Data & Marketing Analytics [Infographic]
There's only so much you can talk about big data and customer analytics until you start to ask yourself "what's in it for me?" We know what big data can do if used effectively, but it may not be entirely clear how incorporating appropriate marketing analytics can improve the bottom
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For Business, Useful Data is Connected Data
We’re all awash with data. Data is all around us, being produced at a faster rate than ever. We collect it, combine it, transform it, store it, transmit it … you get the idea. Big companies (Amazon, Target, etc.
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Google AdWords and Marketo: Online Conversion Data Meets Offline Experience
For Google, offline conversion data is meeting existing AdWords conversion data. For Marketo, the marketing automation vendor giant, this opened a door for integration with the new feature.
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Adopting a Data-Driven Marketing Strategy Brings Challenges
Recently, we explored the different ways digital marketers use Twitter. Now, a new survey shows us how marketers are leveraging data and the challenges than can result. More Data, More Challenges According to the Teradata Data Driven Marketing Survey 2013, marketers are relying more and more on and using common,
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ClickFuel Links Market Insights to Mobile for SMBs
Everyone knows that small and medium-sized business are different from larger enterprises. But when it comes to managing a smaller company’s online activity, not all tools are one-size fits all. SMBs may be hard-pressed to find a tool that’s both comprehensive, affordable and convenient to use.
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Enterprises Struggle With Marketing Analytics, Do Nothing With Data
It is clear, at this point in time, that enterprises are deploying analytics everywhere.
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