Articles

Tag: marketing automation (page 7)

  • Act-On Software Names New CEO

    Act-On Software Names New CEO

    Forrester analyst Lori Wizdo calls Act-On marketing automation platform founder Raghu Raghavan a “technologist at heart.” He’ll now have the chance to be closer to his company’s technology. Raghavan moves from CEO to CTO for the 7-year-old Beaverton, Ore.-based company today. Andy MacMillan, who was named CEO of Crushpath less

    Continue reading...


  • Autopilot Debuts In-Product Messaging Tool

    San Francisco-based Autopilot, a provider of marketing automation software, has added an in-product messaging tool called Headsup. It lets users ping or otherwise send a message to their customers through their mobile device or when online. The message isn’t just randomly sent.

    Continue reading...


  • Tell Me About ... Programmatic [Video]

    Tell Me About ... Programmatic [Video]

    Ali Plonchak works at Crossmedia, a New York City-based media agency. Plonchak is a group director and responsible for agency development. CMSWire caught up with her near the company's Los Angeles office for a quick tutorial on the process of buying and selling advertising through automation — a concept known more commonly as programmatic She shares her thoughts in an easily consumable 2-minute video snack in the inaugural edition of a CMSWire feature called Tell Me About. Buying and Selling Digital Media Programmatic

    Continue reading...


  • Tackle Marketing Basics, the Marketing Cloud Can Wait

    Tackle Marketing Basics, the Marketing Cloud Can Wait

    Every marketing technology vendor wants to sell you their marketing cloud. Whether its Adobe, IBM, Oracle, SAP, Salesforce, Sitecore or SDL — all are making tremendous progress knitting together a comprehensive enterprise-marketing platform.

    Continue reading...


  • Marketing Research Tech Company Gets $32.5M

    Marketing Research Tech Company Gets $32.5M

    The smell of money is in the air for vendors in the marketing technology space this week. Radius secured $50 million earlier this week for its B2B predictive marketing software. And InsideView, the San Francisco-based sales and marketing software company, secured $32.

    Continue reading...


  • Don't Let Manual Processes Hold Back Your Business

    Don't Let Manual Processes Hold Back Your Business

    The expression “penny wise and pound foolish” is perhaps a bit harsh, but mid-sized businesses are often the living embodiment of the idea.

    Continue reading...


  • Do You Know What's in Your CRM?

    Do You Know What's in Your CRM?

    Enterprises want more social capabilities out of their Customer Relationship Management (CRM) systems. But they may already have them — and just not realize it. Capterra, an Arlington, Va.

    Continue reading...


  • Spam, Data and Just Plain Bad Marketing

    Spam, Data and Just Plain Bad Marketing

    What are some of the worst mistakes people can make with marketing automation? More than nine out of 10 marketers agree that marketing automation is “very important” to the overall success of their marketing across channels, but the problems start when marketers forget that automation isn't just about tools.

    Continue reading...


  • Swrve Bets on Predictive Analytics

    Digital marketers want to catch potential and existing customers at the right time and give them something they want. In other words, make a good prediction and capitalize on it. One provider of marketing technology finds this so important, that it’s named its suite after it.

    Continue reading...


  • How to Sell Me a Marketing Platform

    How to Sell Me a Marketing Platform

    I'm in the market for a marketing automation platform. I feel our team is ready to take that next step with our technology stack. The team agrees, so now I'm shopping.

    Continue reading...


  • Act-On Promises Deeper Analytics in Data Studio

    Marketing automation provider Act-On Software boasts that its new analytics capabilities lets users access marketing data from within its platform and export it to business intelligence systems for “deeper analytics.” The Beaverton, Ore.

    Continue reading...


  • The Platform is the Easy Part

    The Platform is the Easy Part

    If it were just the technology... If it were only the marketing automation platform that mattered, everyone would be building and delivering intelligent, automated, customer experience programs. Well, not exactly everyone.

    Continue reading...


  • The Most Useful Path to Personalization that Marketers Ignore

    The Most Useful Path to Personalization that Marketers Ignore

    If you’re in a top-performing marketing team, the odds are good that you’re using some form of marketing automation in tandem with a lead scoring system. Marketing automation helps track your activities — whether they occur virtually or in the real world — and then tracks prospects’ responses to them.

    Continue reading...


  • The Age of Mobile Moves from Static to Dynamic

    The Age of Mobile Moves from Static to Dynamic

    Have you adapted your marketing automation and email messaging programs for the Age of Mobile yet? If not, it’s time to catch up with the times. After all, more than 50 percent of email opens are via mobile devices these days.

    Continue reading...


Displaying 85-98 of 416

NL-01a
Get the CMSWire Newsletter
  • Receive concise summaries of what's happening in your industry
  • Get access to exclusive reports, white papers and webinars

lock We take your privacy seriously

NL-03a
Get the CMSWire Newsletter

You'll receive:

  • Exclusive Articles
  • Latest White Papers
  • Early Event Invites

Join 55,000 subscribers and growing

We take your privacy seriously

Get the CMSWire Newsletter

Join 55,000 subscribers and growing

We take your privacy seriously

You'll receive

  • Exclusive Articles
  • Latest White Papers
  • Webinar Invites
NL-03a
Join 55,000
of your peers

Get the CMSWire newsletter.
Access exclusive news, best practices and events.